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This study examines whether adolescent consumers read and understand medicine leaflets and the influencing factors. The findings highlight the importance of improving leaflet accessibility and content clarity for better medication adherence and awareness.
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Reading and Understanding a • Medicine Leaflet by AdolescentConsumers and Its Determinants • Siriporn Burapadaja • Busabong Jamreondararasame • Jaratbhan Sanguansermsri • Faculty of Pharmacy Chiang Mai University
Importance to study • There is an increase of medication • There are still problems of inappropriate medication • A problem is that consumers have little information • A leaflet is an official source of information • Reading and understanding a leaflet is a way to obtain information
Advantages of reading and understanding of a leaflet • Increasing compliance • Increasing awareness of possible adverse actions • Improving knowledge • Preventing drug-related problems
Study questions • Do consumers read and understand a leaflet? • What are the factorsaffecting the consumer’s reading and understanding a leaflet ?
To determine if consumers read and understand leaflets about medicines, and the factors • affecting a consumer’s reading and understanding of a leaflet
Phase A Leaflet Content • Design: Cross-sectional design • Population: “Dangerous medicines” • Community pharmacy • Sampling: Purposive sampling (n=154) • Analysis: Content analysis
WHO Guideline of the Information for a Leaflet • Medicine name Precaution • Composition Contraindication • Indication Adverse effect • Dosage Specific warning • Property Storage condition • Duration of treatment
Phase B Consumer’s reading • Design: Cross-sectional design • Population: University freshmen • Sampling: Systematicsampling • (n=348) • Tool: A questionnaire • Analysis: Path analysis
Theory: Social Cognitive • Variables: Attitude • Belief • Personal influence • Availability • Access • Content barrier • Self-efficacy • Reading a leaflet
Phase C Consumer’sunderstanding • Design: A two-group experiment • An original leaflet: • A leaflet was selected from the sample based on • -separating from its label • -having one composition • -having at least 9 topics
A new leaflet was developed by using • the same content but different design • Criteria for easily understood leaflet: • Using simple words • Emphasizing critical words • Separating sentence into items • Putting content in order
A 24-item Test • A test for content understanding • This test covered the leaflet content • It had 24 items • Each item had three choices • A correct choice was given a score • The total possible score was 24
OriginalNew Group 2 Group 1 A 24-item test of understanding
Phase A • Presence of topic • Topic% leaflet • Dosage 99.3 • Name 97.4 • Indication 96.7 • Composition 59.7 • Specific warning 43.5
Topic % leaflet • Precaution 40.2 • Property 39.6 • Duration 33.1 • Contraindication 29.9 • Adverse effect 25.3 • Storage condition 20.8
1 Almost all leaflets containedless information than that suggested by WHO • 2 There were technical terms that might be difficult to understand • 3 A separate leaflet would have moreinformation
Phase B • 1 Percentage of reading
2 Factors affecting the reading • 2.1Directfactors • Access to a leaflet Self-efficacy to read a leaflet • 2.2 Indirect factors (via self-efficacy) • Content difficult to understand • Access to a leaflet
Phase C Understanding level and a relevantfactor Group 1 Group 2
Most consumers seldom read a leaflet • regularly when buying or taking a medicine because of little access to it and low self-efficacy to read difficult content • The consumer’s understanding of a leaflet was unsatisfactory because of content difficult to understand
There were shortages of leaflet • Little access to a leaflet • Content difficult to understand • Insufficient information • These shortages should be improved in order that consumers could read and understand a leaflet
Reasons to improve the leaflets • To empower consumers in caring for their medication and health • To provide more access to information on medication • To create a supportive leaflet • To guarantee health care provision
SUGGESTIONS • A leaflet should be separate from its label • A leaflet should be understandable by passing a test of understanding • Like a label, a leaflet should have a standard information for consumers
Thank you • for your attention