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DO YOU. KNOW. WHAT I. MEAN?. OH, I SEE. DATA. PRESENTATION. GOOD. BAD. UGLY. http://m.fastcocreate.com/3018559/pixars-22-rules-of-storytelling-visualized?partner=newsletter#1. PIXAR. THINK. AUDIENCE. NOT YOU. as WRITER. WE SEE. A STORY. NEAR THE. END. rewrite. CHALLENGE.
E N D
DO YOU KNOW WHAT I MEAN?
DATA PRESENTATION
GOOD BAD UGLY
http://m.fastcocreate.com/3018559/pixars-22-rules-of-storytelling-visualized?partner=newsletter#1http://m.fastcocreate.com/3018559/pixars-22-rules-of-storytelling-visualized?partner=newsletter#1 PIXAR.
THINK AUDIENCE. NOT YOU as WRITER.
WE SEE A STORY NEAR THE END. rewrite.
CHALLENGE YOUR CHARACTERS. what happens?
WRITE. GOOD IDEAS IN YOUR HEAD ARE NOT FOR SHARING.
GET RID OF THE 1ST, 2ND 3RD, 4TH & 5TH IDEAS. obvious.
International System Of Typographic Picture Education
OTTO NEURATH 1936
Otto Neurath (1936, p. 8) International Picture Language “Turning the statements of science into pictures is frequently a delicate business, and it is not the work of a man of science or of a designer”
Christopher Burke (2009) Isotype. Representing Social Facts Pictorially. “Communicate social facts memorably to less educated groups, including schoolchildren and workers”
Neurath (1936) Looking at a picture one should:
#1. See the most Important points.
#2. See the less important points.
#3. See the Details.
#4. Nothing More. If we do the picture is bad.
HEALTHCARE NURSES DOCTORS HOSPITALS PATIENTS USERS PRODUCT INNOVATORS GOVERNMENTS INSURANCECOMPANIES REGULATING BODIES PRODUCT DESIGN COMPANY FUNDING BODIES OTHER CARERS HOUSEHOLD PUBLIC FUNDED INSTITUTIONS FAMILY Adapted from Herzlinger (2009)
Berinato (2013) Visualizing Trouble. Harvard Business Review, October, pp.146-147. PRETTY IS NOT PRETTY EFFECTIVE
http://easel.ly/ http://infogr.am/ http://create.visual.ly/ http://tinyurl.com/c4eagc5
ricardo.carolas@student.anglia.ac.uk THANK YOU