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BUSINESS ENGLISH 4 Lecturer: Sanda Katavić-Čaušić, MSc

Welcome to the 4th semester of your graduate studies! Follow instructions for deadlines and assignments: business text translation, critical review, term paper (presentation), and optional group heritage project. Engage in EU cultural heritage and Europe's future discussions.

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BUSINESS ENGLISH 4 Lecturer: Sanda Katavić-Čaušić, MSc

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  1. BUSINESS ENGLISH 4 Lecturer: Sanda Katavić-Čaušić, MSc

  2. WELCOME TO THE 4th SEMESTEROF YOUR GRADUATE STUDIES - Instructions for regular and part-time students-

  3. STUDENTS’ OBLIGATIONSREGULAR AND PART-TIME • Business text translation – DUE: 22nd March 2018 • Reading: White paper on the future of Europe + audio file recording– DUE: 23rd April 2018 • Writing critical review- DUE: 11th May 2018 • A) Term paper (written part) – DUE: 25th May 2018 B) Term paper (presentation) – DUE: last week in May

  4. Option B for ONLY regular studentswilling to participateintheheritageproject: • Instead of 1, 2, 3 and 4B on the previous slide: • Group project: Tribute to local cultural heritage • Cultural heritage video • Heritage treasure hunt via QR codes • Optional: Post-production – tour guide book

  5. STEPS: • Raising students’ awareness of heritage value, discovering what heritage is and its importance and promotingan understanding of cultural heritage as our common European inheritance under this year’s motto: Our heritage: Where the past meets the future. Availableat: https://europa.eu/cultural-heritage/ Seealso European Students’ association for culturalheritage Available at: https://sharingheritage.de/en/projects/european- students-associaton-for-cultural-heritage-esach/

  6. STEPS: 1. Researchingtheexisting (online) availableheritageguidebooksandvideos (Tvrđa /Osijek?) in English 2. Discussionandgroupchoiceoftheheritagesites / attractions to beincludedintheproject 3. individualwork: reasearching a specific heritage site / attraction in Osijek / Tvrđa & preparingthe textversion 4. Group work: preparingthe script for the video (How to write great video scripts? – checkonline) • Video editing – volunteer??? NO TERM PAPER!! • Smartphones (How to getprofessional video fromyour smartphone? / Shootingprofessional video – check online) 5. Video shooting) – location: Tvrđa EFOS Students as tourguides – talk abouttheirchosenheritage site IN ENGLISH 6. Codetreasurehunt: game development based on thesitesincludedinthe video

  7. 1. Business text reading and translation Menu  All topics  Subjects https://hbr.org/  e.g. Branding  Marketing • choose a text from a subject area of your personal interest (not less than an A4 page), read it and translate into Croatian • attach English version to your Croatian translation, include the link and the date you retrieved the article • Remark: you might be asked to subscribe – it is free! • DUE: 22nd March 2018 (via email and print version delivered to the teacher’s office)

  8. 2. Read White paper on the future of Europe and watch the White paper Highlights on Youtube) and record a reflective response (in the form of an audio file) to the text (e.g. using online voice recorder Vocaroo) Text available at: https://ec.europa.eu/commission/sites/beta-political/files/white_paper_on_the_future_of_europe_en.pdf Watch: https://www.youtube.com/watch?v=bATmxSXySKg (White Paper Highlights on Youtube)

  9. In your audio recording try to cover the following : • What do you think of the document in general? • What are the main drivers of Europe’s future in general according to you? • Where do you see the biggest threats for the future of Europe? • Comment: "Europe cannot afford to lose the most educated age group it has ever had and let generational inequality condemn its future." • How important is functioning of the single market for existence of EU 27 and what does it mean for the free movement of workers and services? • Is boosting economic development guaranteed at all levels?

  10. What are the key values important for sustainability of Europe? • Explain the motto ‘unity in diversity’! • Where do you see yourself as a EU citizen and future workforce? FINAL STAGE: Send the audio file to your teacher and create the QR code for it and deliver it on a piece of paper together with your name and status as well as the name of the assigment to the teacher’soffice) -audio file have to uploaded to Google Driveandshared: engleskiefos@gmail.com DUE: 23rd April 2018 REMARK: Questions are just guidance, you do not need to cover all of them literally. Your recording should not exceed 5 minutes!

  11. 3. Critical review of one of the following articles • Vinerean, S., 2017. Importance of Strategic Social Media Marketing. Expert Journal of Marketing, 5(1), pp. 28-35. Available at: http://marketing.expertjournals.com/23446773-504/ • Karakas, Fahri and Manisaligil, Alperen and Sarigollu, Emine, Management Learning at the Speed of Life: Designing Reflective, Creative, and Collaborative Spaces for Millenials (November 15, 2014). The International Journal of Management Education, 13 (3), 2015, pp. 237–248. Available at: https://ueaeprints.uea.ac.uk/59555/1/1_s2.0_S1472811715000336_main.pdf Check: additional materials on critical review writingcan befound on thewebpage of Business English 4

  12. 4. Term paper & presentation -written assignment accompanied by a presentation on the chosen topic  individual consultation sessions throughout semester upon request via email

  13. 4.1. Term paper explained * a major written assignment in a school or college course representative of a student's achievement during a term • area of professional interest / student’s master’s thesis topic  • original work (research topic) discussing the topic in detail • length: 4-6 typed pages (1300-1800 words - excluding the cover page, table of contents and references) • due: 17th May 2017  • Option A: a short version (summary) of the whole thesis • Option B: a chosen part / section HOW TO WRITE A TERM PAPER

  14. Steps: 1. Define your topic MUST BE ACCEPTED BY THE TEACHER BEFORE WRITING ( via email or personally) 2. Generrate ideas MAPPING YOUR RESEARCH IDEAS 3. Do your (literature) research 4. Refine your thesis statement  first draft / outline for the paper - MINDMEISTER VIDEO 5. Whenfinished→

  15. Outline of the main part of your term paper 1. INTRODUCTION – main topic / clarify the thesis statement, hook the reader with a quote or question & elaborate on the reason you are writing and usefulness for the readers 2. BODY - elaborate on your thesis, cite relevant resources - descriptive and explanatory paragraphs - argument each paragraph - write out the main idea for each body paragraph 3. CONCLUSION – summary of arguments & explanation of conclusions: restate, conclude & clincher

  16. Term paper format • title page  EFOS – INSTRUCTIONS(in English!!!) TABLE OF CONTENTS • main part: introduction body - heading I subheading (if needed) heading II subheading (if needed) .... conclusion • summary in Croatian (150-200 words) • bibliography (online articles, books, websites etc.) • include at least one video link using a qr code leading to a URL  HOW TO CREATE A QR CODE or qr codes explained • your short text biography on the last page (100-120 words)

  17. 4.2. Presentations explained • topic: the same as your term paper • Powerpoint / Canva... • duration: 10 -15 minutes • due: second half of May in smaller groups as agreed with the teacher • must be sent to the teacher a week before delivery • check the web regularly for additional info and dates or send an email to the teacher

  18. EVALUATION CRITERIA TRANSLATION - 20% AUDIO FILE RECORDING - 20% CRITICAL REVIEW - 20% TERM PAPER - 20% TERM PAPER PRESENTATION- 20% or (Variant B) PROJECT: TRIBUTE TO LOCAL CULTURAL HERITAGE

  19. ANY QUESTIONS OR SUGGESTIONS?

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