Chapter III Demand , Supply, and Equilibrium

1. Chapter IIIDemand , Supply, and Equilibrium The Single Market J.F. O’Connor 1/19/05

2. Outline • Self-sufficiency versus interdependence • The economic problem and alternative ways of solving it • Monetary economy versus barter • Demand and factors affecting demand • Supply and factors affecting supply • Equilibrium in the market

3. Social Efficiency of the market equilibrium • How does the equilibrium change when the factors affecting demand and supply change? • Government intervention in the market: price floor, price ceiling, tax and subsidy.

4. Self-sufficiency (Subsistence): Each unit, individual or family, produces the goods and services that it wants. Each unit consumes what it produces. Kentucky 1770. Interdependent: Each unit produces little if any of the goods and services that it wants. Each unit consumes little if any of the services that it produces. Kentucky 2002 Two Contrasting Economies

5. The Economic Problem • What goods and services will be produced and who will produce them? (Choice) • How will the goods and services be produced? ( Organization) • For whom will the goods and services be produced? (Distribution) • Who makes economic decisions and by what process? (System)

6. Solving the Economic Problem • Not very complicated for the self-sufficient units in a subsistence economy • The modern economy, with its specialization, needs a mechanism to: a) bring potential buyers and sellers of each product together b) coordinate the plans of the specialized individuals and groups • A system of markets is one such mechanism

7. A Modern Market • Barter economy: goods are exchanged for other goods. • Monetary economy: goods are exchanged for money. • We have talked about the value of oranges in terms of apples. We could also value all the other goods in the economy in terms of apples. Apples would then be the unit of account. However, we still have a problem in that we need a medium of exchange and apples are not too convenient. So we introduce money.

8. The Role of Money • The unit of account • The medium of exchange • A store of value • The importance of money in the market process is that it allows one to sell what one has without having to find a buyer who is selling what you want to buy.

9. Two Kinds Of Money • Currency • Demand deposits - what is in your checking account. • Be careful to distinguish income, wealth, and money.

10. A Single Market • One good, say, ice cream, and two kinds of people: • Buyers • Sellers • Demand represents the intentions of buyers. • Supply represents the intentions of sellers.

11. Demand • Demand gives the relationship between the quantity of the good that buyers are willing and able to purchase and the price of the good, while other factors affecting quantity demanded are held constant. • We can represent demand in a table, a graph, or an equation. Accordingly, we talk about a demand schedule, curve, or function.

12. Factors Affecting Demand • Prices of other goods • Income of buyers • Preferences or tastes of buyers • Number of buyers • Expectations about prices • Advertising ?

13. Two buyers, Cath and Nick Demand Schedules

14. The market demand is the sum of the individual demands Demand Curve

15. Supply • Supply is the relationship between the quantity of the good that sellers are willing and able to supply and the price of the good, while other factors affecting quantity supplied are constant. • We can represent supply in a table, a graph, or an equation. Accordingly, we talk about a supply schedule, curve, or function.

16. Factors Affecting Supply • Input prices • Technology of production • Number of sellers • Expectations

17. Two sellers, Ben and Jerry Supply Schedules

18. Supply Curve

19. Market Equilibrium • Balancing Demand and Supply. • The equilibrium price is the price at which the quantity demanded is equal to the quantity supplied. • If you have excess demand or excess supply the market is not in equilibrium. Why? • Excess demand (shortage) increases price; excess supply (surplus) depresses price.

20. Market Demand and Supply

21. Market Equilibrium Equilibrium price $2 quantity 7 units Supply Demand

22. Markets and Social Welfare • Social optimal quantity of a good • The quantity that results in the maximum possible economic surplus. • The socially optimal quantity will occur where the marginal cost equals the marginal benefit. • Economic efficiency • Occurs when all goods and services are produced and consumed at their respective socially optimal levels.

23. Markets and Efficiency • Efficiency Principle: • Efficiency is an important social goal. • Everyone can have a larger slice of a larger pie. • Equilibrium Principle: • A market in equilibrium leaves no unexploited opportunities for individuals. • No “cash on the table” remains. • All opportunities for profit have been exploited. • Efficiency occurs when: • the market-demand curve captures all the marginal benefits of the good. • the market-supply curve captures all the marginal costs of the good.

24. Terminology • If the good’s price changes, you have a: • “change in quantity demanded” • A movement along the demand curve • “change in quantity supplied” • A movement along the supply curve • If something else changes, you have a: • “change in demand” • A shift of the entire demand curve • change in supply” • A shift of the entire supply curve

25. Fig. 4.9An Increase in the Quantity Demanded Versus an Increase in Demand

26. Increase in Demand • Means the demand curve shifts right • Caused by factors other than the price of the good: • For a normal good, an increase in income • An increase in the price of a substitute or a decrease in the price of a complement • An increase in the number of buyers • Change in preferences

27. Increase in Demand

28. Increase in Demand • Note that demand increases by 6 units but the new equilibrium quantity is only 3 units greater than old. Why? • Note that the increase in demand results in a movement up the supply curve. • You should analyze a decrease in demand.

29. Increase in Supply • Sellers are willing to supply more units of the good at each price. • Major Causes: • decrease in input prices • improvement in technology of production • increase in the number of sellers

31. Increase in Supply • Increase in supply results in an increase in the equilibrium quantity and a decrease in price. • Note that the increase in supply results in a movement down the demand curve. • You should analyze a decrease in supply

32. Free Markets and Equilibrium • Free markets have an automatic tendency to eliminate excess supply and excess demand. • Surplus leads producers to decrease the price • Shortage leads producers to increase the price

33. Reasons for Government Activity • Efficiency Concerns: Imperfect Competition Externalities Public goods • Equity considerations: Distribution of outcomes Distribution of endowments

34. Legislation and Markets • Market equilibrium does not mean that everyone has what they want. • E.G. a poor person may not be able to afford the item at the equilibrium price. • Legislators protect consumers by using: • price ceilings • A maximum allowable price specified by law • Price signal is too low, so consumers want too much • e.g. rent controls, limits on the price of gasoline • Result in shortages

35. Legislation and Markets • Legislators protect producers by using: • price floors • A minimum allowable price specified by law • For example, price supports, minimum wage • Price signal is too high, so consumers don’t want as much. • Result in surpluses

36. Fig. 4.6An Unregulated Housing Market

37. Fig. 4.7Rent Controls

38. Economists and the Poor • Economists realize there are more effective ways of helping the poor than violating the free market system. • Using rent controls or price ceilings results in inefficiency for everyone. • Using a direct income transfer to the poor is a more efficient way to help.

39. Fig. 4.8Price Controls in the Hamburger Market

40. and

41. Shifts in Supply • Favorable changes to the producer shift supply curve rightward. • lower equilibrium price • higher equilibrium quantity • Unfavorable changes to the producer shift supply leftward. • higher equilibrium price • lower equilibrium quantity

42. Fig. 4.10The Effect on the Skateboard Market of an Increase in the Price of Fiberglass

43. Shifts in Supply • Changes in the Cost of Production • Changes in Technology • Changes in Weather • Changes in Expectations

44. Fig. 4.11The Effect on the Market for New Houses of a Decline in Carpenters’ Wage Rates

45. Fig. 4.12The Effect of Technical Change on the Market for Manuscript Revisions

46. Shifts in Demand • Complements • Substitutes • Income • Preferences • Demand curve shifts rightward • higher equilibrium price • higher equilibrium quantity • Demand curve shifts leftward • lower equilibrium price • lower equilibrium quantity

47. Fig. 4.13The Effect on the Market for Tennis Balls of a Decline in Court Rental Fees

48. Complements • Goods that are more valuable when used in combination--e.g. tennis balls and tennis courts. • Two goods are complements in consumption if an increase in the price of one causes a leftward shift in the demand curve for the other.

49. Substitutes • Goods that replace each other--e.g. email messages and overnight letters. • Two goods are substitutes in consumption if an increase in the price of one causes a rightward shift in the demand curve for the other.

50. Fig. 4.14Effect on the Market for Overnight Letter Delivery of a Decline in the Price of Internet Access