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Enhancing Business with Digital Media

Explore the impact of graphics, digital media, and multimedia on businesses through improved advertising and production methods. Learn how to leverage digital tools for success in today's competitive market.

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Enhancing Business with Digital Media

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  1. Chapter SixGraphics, Digital Media, and Multimedia

  2. Focus on Computer Graphics • Painting: Bitmapped Graphic • Image Processing: Photographic Editing by Computer • Drawing: Object-Oriented Graphics • 3-D Modeling Software • CAD/CAM: Turning Pictures into Products • Presentation Graphics: Bring Lectures to Life • Dynamic Media: Beyond the Printed Page • Animation: Graphics in Time • Desktop Video: Computers, Film, and TV • Analog and Digital Video • Video Production Goes Digital • Data Compression • The Synthetic Musician: Computers and Audio • Digital Audio Basics • Samplers, Synthesizers, and Sequencers: Digital Audio and MIDI • Hypertext and Hypermedia • Interactive Multimedia: Eye, Ear, Hand, and Mind • Interactive Multimedia: What Is It? • Multimedia Authoring: Making Mixed Media • Interactive Media: Visions of the Future

  3. Review Questions 1. PostScript, a standard page-description language, is used to describe _________ images.a. bitmappedb. vector2. Producer is a free add-on for Microsoft's ___________ that makes it possible for users to publish video presentations to the Web or CD/DVD.     a. Word    b. PowerPoint    c. Excel    d. Outlook3. A video digitizer can convert _______ video signals from a television broadcast or videotape into ______ data.a. analog, digital b. digital, analog

  4. 4. Lossless compression systems are suitable for sound, graphics, and video files, but should not be used for program and data files. a. True b. False5. _______ songs is copying them from a CD to a computer's hard drive, while _____ songs is copying them to audio CDs.a. ripping, burning    b. burning, ripping6. Hypertext allows textual information to be linked in _________ ways.   a. nonsequential    b. sequential7. Television, radio, and video are examples of ________________. a. multimedia    b. interactive multimedia

  5. Essay Questions 8. Which of the following is not an example of interactive multimedia?      a. video games    b. computer applications    c. Hollywood films9. HyperStudio and MetaCard are examples of _____________________. a. sequencing software    b. video-editing software    c. image-processing software    d. multimedia-authoring software10. Macromedia's Shockwave technology can convert documents created by Authorware and Director into web documents. a. True    b. False

  6. bitmapped graphics resolution vector graphics computer-integrated manufacturing bullet charts frame tweening  object-oriented graphics one still picture from an animation list of main points of a presentation maps of pixel placement measured in dpi combination of CAD and CAM fill-in movement between frames Vocabulary Quiz

  7. storyboard sample MP3 electronica multimedia buttons HyperStudio  multimedia-authoring software a method of compression a digital sound file outline of a video project music designed with digital technology hot spots that respond to mouse clicks combination of text, graphics, video, sound, etc. Vocabulary Quiz

  8. Essay Questions 1. Describe the value of graphics, digital media, and multimedia in businesses. Give specific examples of how digital media can improve advertisement, production, etc.2. Outline the arguments on both sides of the piracy debate and assess the arguments of the side of your choice.

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