90 likes | 99 Views
Are you searching for a PPC Company in India that drives your sales and lead generation in your business? Don't worry. ESage Digital team uses the report as their monthly calling agenda, and Our PPC management services ensure instant business leads. ESage Digital is a top PPC management company in India, offering result-oriented services to maximize sales and ROI. u200b<br>Visit @ www.esagedigital.com/ppc-services/u200b
E N D
6 Tips To Make Perfect PPC Reports For Your Clients By- ESage Digital
When you share the same stats and details each reporting period, you build trust and can have an honest conversation about what's working, what's not working, and how the strategy is evolving. Having an honest and open approach to performance sharing, whether it's doing well or not, is the first essential element for a perfect report. Be Transparent & Consistent
Keep the high-level content in the foreground and rest on the smallest details. Putting high-level summary information and statistics before ad groups, ads, and keywords will keep your customer engaged. Organize The Report From General To Specific
While we often want to start with our primary PPC metrics (e.g., impressions, clicks, conversions, click-through rate), our customers often prioritize ROI and ROAS. Find out what matters most to your customer and how you inform your stakeholders. Make it the first thing you report on. Start With Goals
If you've never met the C-suite, run the report by filtering whether someone you've never met who doesn't know PPC metrics can understand what you're doing and if it's working. It's best done in an executive summary or dashboard at the start of the report. Have A Dashboard Or Executive Summary
If you focus on conversions, but not all campaigns, ad groups, or keywords are focused on last-click attributed conversions, then be sure to segment your report accordingly. Segment Performance Data By Intent
However, if you’re running ads in Bing and/or additional advertising platforms, it can be helpful to aggregate stats to show what PPC is doing across all networks. This can be done using reporting software or your own manual methods. Aggregate Everything Possible
Are you searching for a PPC Company in India that drives your sales and lead generation in your business? Don't worry. ESage Digital team uses the report as their monthly calling agenda, and Our PPC management services ensure instant business leads. ESage Digital is a top PPC management company in India, offering result-oriented services to maximize sales and ROI. Visit @ www.esagedigital.com/ppc-services/ Thank You