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Confidential Information. Property of Makita U.S.A., Inc., La Mirada, CA 90638. Introduction. Since the introduction of Impact Drivers in 1988, performance (speed and torque) has drastically increased Impact Drivers are NOW the TOOL of Choice for ALL Tradesmen
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Confidential Information. Property of Makita U.S.A., Inc., La Mirada, CA 90638
Introduction • Since the introduction of Impact Drivers in 1988, performance (speed and torque) has drastically increased • Impact Drivers are NOW the TOOL of Choice for ALL Tradesmen • Impact Drivers are now replacing AC Tools 18V 2X’s more torque since they began in ’88! 14.4V 12V 9.6V 500 750 1,000 1,250 1,500 Torque (inches pounds) Confidential Information. Property of Makita U.S.A., Inc., La Mirada, CA 90638
Users’ Pains • The Explosion of Impact Drivers have created a HUGE Driver Bit Problem • FACT- Technology in Driver Bits are Lagging the Advancement of the Cordless Tools! • PROBLEMS are . . . • Impact Drivers are Destroying Driver Bits • Driver Bits are Breaking • Bits are deforming rapidly • Torque and Speed place added force, “caming-out” or stripping, the screw and the bit • Bits Manufacturers’ • Race for price and piece count in sets enticed dealers purchasing behavior • Not addressing the increase in Cordless performance (Users’ pain) • Corners are being cut, and QC and Fitment are being sacrificed for price . . . and the Results – Poor Performing Driver Bits for Pro Users Confidential Information. Property of Makita U.S.A., Inc., La Mirada, CA 90638
Ultra Premium Driver Bits • Makita addresses the USERS Pain • Patented Torsion Technology extends Bit Life • Specially-formulated Steel from Japan called “Tara Steel” used for making Swords • Accuracy Best-in-Class Fitment with Precision Machining • Intense Quality Control processes Confidential Information. Property of Makita U.S.A., Inc., La Mirada, CA 90638
PRO USER Solutions • USERS PAIN: Driver Bits are Breaking, Deforming and Failing • SOLUTION - - Technology - • Patented Innovative Xtreme Torsion Technology • Allows maximum flex without any run out (no wobble) Xtreme Torsion Technology Confidential Information. Property of Makita U.S.A., Inc., La Mirada, CA 90638
Best-in-Class! • Number of Screw driven until the bit breaks or deforms Results: Winner Standard Bit than Standard Bits! Confidential Information. Property of Makita U.S.A., Inc., La Mirada, CA 90638
PRO USER Benefits Torsion Magnetic Bit Holder has Real Benefits Extends the life of Regular Insert Bits and INCREASES Torsion Insert Bits Life by 500% w/ Torsion Technology Mag Bit holders LASTS15XLonger LASTS10XLonger LASTS10XLonger Standard Insert Bit with Standard Bit Holder Bit Holder with Standard Bit Insert Bit with Impact GOLD Bit Holder Insert Bit with Standard Bit Holder Confidential Information. Property of Makita U.S.A., Inc.,
Superior Manufacturing • Accuracy “Fitment” is Critical for minimizing “Cam-Out” • “Fitment” • Fully engages the screw with equal contact on all surfaces resulting in precision fit (no gaps) minimizing “Cam-out” • Is measured by pressing the bit into the screw head and measuring the movement side to side • “Caming-Out” destroys the bit & Screw often damages the material being fastened as the bit “Cams-out” • SOLUTION: “Precision and Accurate Machining” is CRITICAL “most important factor” in Premium Long Lasting Bits Confidential Information. Property of Makita U.S.A., Inc., La Mirada, CA 90638
Leading Innovation Innovation Expands w/ Ultra Magnetic Bit Holders Game Changer Bit Holders – targeted directly at PRO USERS Leading Technology Ultra Magnetic Bit Holder Fast, One-Handed Operation Forget about having the screw fall off the bit! Forget about the screw fall off the bit! Confidential Information. Property of Makita U.S.A., Inc., La Mirada, CA 90638
Features & Benefits Confidential Information. Property of Makita U.S.A., Inc., La Mirada, CA 90638
Product Summary The Best Tatara Steel in the World Superior Manufacturing Accuracy is FITMENT Patented Torsion Technology Torsion Magnetic Bit Holder 5Xs Longer Life Ultra Magnetic Bit Holder 2Xs Stronger No Clog Grip-it™ Nutsetter 15° Tilt Impact Socket Adapter