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  1. Porsche Canada: Selling Winter Driving Ali Qureshi, Ally Moncada, Victoria Foo, Mike Rosehart, Max Cherney, Lauren Barker, Heeven Huang, Eleni Petrou

  2. Recommendations • Direct mail magazine - $250 000 • Brochures - $100 000 • Dealer Education - $100 000 • Website - $20 000 • Advertisements - $20 000 • Market Research for Quebec - $10 000

  3. Target Segment • 45 years old • $100,000+ per year income • Independent business owners • Executives/Professionals • Porsche enthusiasts since teenagers

  4. Target Segment REAL PROBLEM: DAMAGE + LUXURY CAR

  5. Target Segment 24,000 x 30% = 7200Porsche owners willing to buy winter equipment

  6. Target Segment Aston Martin Lamborghini Ferrari Maserati BMW Audi Mercedes Benz

  7. Buying Process

  8. Break-Even Analysis

  9. Breakeven Analysis

  10. Considerations • Competitive Advantage • Long term sustainability • Risks • Brand perception

  11. Recommendations • Direct mail magazine - $250 000 • Brochures - $100 000 • Dealer Education - $100 000 • Website - $20 000 • Advertisements - $20 000 • Market Research for Quebec - $10 000

  12. Questions

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