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Super Searcher: Enhancing Your Online Search Super Powers

S. Super Searcher: Enhancing Your Online Search Super Powers. Emily J. Hurst Technology Coordinator National Network of Libraries of Medicine South Central Region. Where Searching Begins.

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Super Searcher: Enhancing Your Online Search Super Powers

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  1. S Super Searcher: Enhancing Your Online Search Super Powers Emily J. Hurst Technology Coordinator National Network of Libraries of Medicine South Central Region

  2. Where Searching Begins • “Most internet users start at a search engine when looking for health information online.” (Pew Internet and American Life Project. Press Release. 2006) • http://www.pewinternet.org/Press-Releases/2006/Most-internet-users-start-at-a-search-engine-when-looking-for-health-information-online.aspx

  3. Search Engine Popularity • “On any given day in early 2012, more than half of adults using the internet use a search engine (59%). ” (Pew Internet and American Life Project. Search Engine Use 2012. 2012.) • http://www.pewinternet.org/~/media//Files/Reports/2012/PIP_Search_Engine_Use_2012.pdf

  4. Privacy and Searching • “Three-quarters of search users say collecting user information to personalize search results is not okay”. (Pew Internet and American Life Project. Search Engine Use 2012. 2012.) • http://www.pewinternet.org/~/media//Files/Reports/2012/PIP_Search_Engine_Use_2012.pdf

  5. Top 5 Search Providers • Results provided by comScore reports for June 2011. Based on a total of 19,269 total searches (U.S. only).

  6. Search Engines Then

  7. Search Engines Now

  8. Rev Your Search Engine • Pop the hood and take a look around the search engine.

  9. Formula for Success • Complex and often secret algorithms determine which parts of the Web will be searched.

  10. Result Overload • Results are ranked based on several factors (determined by the search algorithm). • Beware of information overload.

  11. SEO: What You Need to Know • Search Engine Optimization • Helps webpages move to the top of the results list • Deigned to “fool” the system • Uses coding and/or writing to help a page rank higher in results

  12. Two Search Engine Shell Games • http://blindsearch.fejus.com/ (Bing and Google Only) • http://blekko.com/ws/your+search+terms+/monte (Bing, Goole and Blekko)

  13. Advanced Search Features

  14. Google Search • http://www.google.com • http://www.google.com/advanced_search

  15. Yahoo! Search • http://www.yahoo.com/ vs http://search.yahoo.com/

  16. Bing Search • http://www.bing.com

  17. Warning! Result Overload

  18. Google Results Tools • Basic search: • http://www.google.com • More Search Tools

  19. New to You • Blekko • http://blekko.com/ • http://blekko.com/ws/+/press-videos • Slashtag search • DuckDuckGo • http://duckduckgo.com/ • Instant and zero click results • No tracking

  20. Exercise Set I • Test your skills • Time to work on practice questions. • A link is provided to an online exercise set.

  21. The “Deep Web”

  22. The Invisible Web • Search engines cover less than 20% of the entire Web.

  23. Break Time Image from Batman Animated Series from Warner Bros. Animation.

  24. Scholarly Pursuits • Wolfram Alpha • http://www.wolframalpha.com/ • Google Scholar • http://scholar.google.com/ • Microsoft Academic Search • http://academic.research.microsoft.com/

  25. Blast from the Past • Wayback machine • http://www.archive.org/ • CyberCemetery • http://govinfo.library.unt.edu • Google Cache • http://www.google.com • Search using cache:URL

  26. Media Searching • What types of media are commonly searched for? • Books/Print • Images • Video

  27. Books/Print Search • Project Guttenberg • http://www.gutenberg.org/wiki/Main_Page • Google Book Search • http://books.google.com/ • Small Demons • http://www.smalldemons.com

  28. Image Search • Google Images • http://www.images.google.com

  29. Picture This • Flickr • http://www.flickr.com • Flickr – The Commons • http://www.flickr.com/commons/

  30. Art Class • National Library of Medicine Digital Collections • http://collections.nlm.nih.gov/muradora/ • National Gallery of Art Images (NGA Images) • https://images.nga.gov/

  31. Just Press Play • YouTube • http://www.youtube.com • Vimeo • http://vimeo.com/

  32. Watch and Learn • PBS Learning Media • http://www.pbslearningmedia.org/ • C-SPAN Video Library • http://www.c-spanvideo.org/videoLibrary/ • YouTube EDU • http://www.youtube.com/education

  33. Exercise Set II • Test your skills • Time to work on practice questions. • A link is provided to an online exercise set.

  34. Searching 2.0 • Where will searching take us next?

  35. The New Normal • Data from 2009 shows Twitter growing as a search resource. • http://searchengineland.com/twitter-does-19-billion-searches-per-month-39988

  36. Real-Time Results • Twitter • http://www.search.twitter.com • http://www.twitjobsearch.com • http://topsy.com/

  37. Social Media Search • SamePoint • http://www.samepoint.com/ • Reputation Management Search Engine • LinkedIn Today • http://www.linkedin.com/today/ • Updates from Twitter and posting on LinkedIn • Google+ Searching

  38. Going Mobile • Top 5 Websites Accessed Over Mobile Phones (US) January – September 2009 • Google Search • Yahoo! Mail • Gmail • Weather Channel • Facebook • Data from the Nielsen Company • http://blog.nielsen.com/nielsenwire/online_mobile/top-mobile-phones-sites-and-brands-for-2009/

  39. SMS Search Tools • Libraries using SMS for reference • http://bit.ly/c0QwFW • KGB • http://www.kgbanswers.com/ • Cha-Cha • http://www.chacha.com/

  40. Easy Interfaces • Mobile search interfaces are streamlined to make searching on the go easier. • Google Mobile Updated 2011 • http://www.google.com • Yahoo Mobile • http://m.yahoo.com/search

  41. Mobile Near You • Using phone’s GPS search for information near you. • Aloqa App • http://www.aloqa.com/ • Combines social and local information in one place

  42. Mobile Visual Search • Google Goggles • http://www.google.com/mobile/goggles

  43. Goggles On! • Goggles searches for text and images.

  44. Seeing Things Differently • Augmented Reality • Use mobile device to scan and find things around you • Robotvision and others • Search Nearby: • Tweets • Restaurants • Hotels • More

  45. Seeing Things Differently

  46. Exercise Set III • Test your skills • Time to work on practice questions. • A link is provided to an online exercise set.

  47. Keeping Up: Resources • New Books • Sauers, Michael. Searching 2.0. 2009. • Devine, Jane and Francine Egger-Sider. Going Beyond Google: The Invisible Web in Learning and Teaching. 2009. • Croft, Bruce, Donald Metzler and Trevor Strohman. Search Engines: Information Retrieval in Practice. 2009.

  48. Search Engine Resources • Google • http://googleblog.blogspot.com/search/label/search • http://labs.google.com • Yahoo • http://research.yahoo.com/ • Bing • http://www.bing.com/community/blogs/search/default.aspx

  49. Search Engine Resources • How Stuff Works: http://computer.howstuffworks.com/internet/basics/search-engine.htm • Search Engine Land: http://searchengineland.com/ • Tame the Web: http://tametheweb.com/ • Search Engine Watch: http://searchenginewatch.com/

  50. Search Engine Resources • INFOdocket – Gary Price: • http://infodocket.com/ • Librarian of Fortune – Mary Ellen Bates: • http://www.batesinfo.com/Writing/Writing/LOFblog.html

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