1 / 22

Putting the ‘Rapid’ in ‘Product Development’

Discover how to accelerate product development by identifying emerging trends and understanding user needs through techniques like observation and persona development. Learn from real-life examples and get ready to put your ideas through the product development process!

mcneillc
Download Presentation

Putting the ‘Rapid’ in ‘Product Development’

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Putting the ‘Rapid’ in ‘Product Development’ Patti Bao + Vivek Rao Berkeley Innovation innovation.berkeley.edu

  2. Roadmap Invention You Develop a Successful Product Need finding

  3. Caveman fight fire?

  4. Caveman learn? TRENDS!

  5. Trends of Evolution • 1940s: Genrich Altschuller studies >200,000 patents Object segmentation Dynamization

  6. Trends of Evolution ?

  7. Trends Exercise • Each group get a box • Arrange each item in trend order • Brainstorm future products in the trend • Each group explain to the class: • What’s your trend? • What’s coming next?

  8. Trends: It Works! • Samsung’s Technology Innovation Center: $100 Million annual savings • Rotary compressor design: $10 Million + 9 patents http://www.imeche.org.uk/manufacturing/a5_triz_mumbo_jumbo.asp TRIZCON2005, the annual conference of the Altshuller Institute, in Brighton, MI USA, April 2005.

  9. But … • More inventive = better product?

  10. The Bridge: Need Finding • People don’t want Trends: they want their needs met. • Find out what people need: develop a better product

  11. Need Finding Interviews How do I find out what people need? Observation Personas

  12. Observation • Do you poke n’ squeeze meat before you buy it?

  13. Observation Do you look both ways when you cross the street?

  14. Observation Activities Environment Interactions Objects Users

  15. Personas • User profile to make design decisions • BI’s Better Bin project Patrick could care less about recycling Jon’s interested, but too lazy Cecilia uses the current system Laurel’s an eco-activist

  16. Recap • Trends of Evolution: A systematic method of technological innovation • Need-finding • Interviews • Observation: Revealing things people wouldn’t say • Personas: Developing user information to make design decisions

  17. Now it’s YOUR TURN. Take an idea through the entire product development process … in two days.

  18. The Problem

  19. What will you tackle? • 10 minute brainstorm on box problems • Write down everything you can think of

  20. How will you tackle it? • 5 minutes to plan need-finding • Each group, develop 5 personas: different users, different experiences • Each group, bring in some evidence of need-finding: Interview, photograph, observe!

  21. ASSIGNMENT • Photos, testimonials , AEIOU notes from observations of takeout box users • Come up with 5 personas per group • You do not need to turn this in but you will be using it for prototyping! • Be ready for the GOOP!

  22. Acknowledgements • Jono Hey • Alan Van Pelt • The entire Berkeley Innovation team innovation.berkeley.edu

More Related