Creative Ways to Amplify Mayor, County, and Tribal Leader Recognition Day for National Service

1. Creative Ways to Amplify Mayor, County and Tribal Leader Recognition Day for National Service

2. Agenda • Press • Press and Media Engagement • What You Can Do • Q & A • Social Media • Social Media Strategy • What Can You Do • How To Get National Amplification • Q & A

3. PRESS & MEDIA ENGAGEMENT Sam Warfield, Press Secretary Mary Love, Public Affairs Specialist

4. Press and Media Engagement What you can expect from us: Media advisory Press release Consultation on media and communication plans Monitor coverage of the day

5. Press and Media Engagement • What can you do?Helpful tips, guidance, & recommendations • Leverage platforms of local leaders • Concentrate on a newsworthy hook • Focus on getting media AT the event • Utilize the event to your advantage -- collect stories, pictures, and videos that you can use beyond just this day

6. Press and Media Engagement Questions? Need help? Have an idea? …. pressoffice@cns.gov

7. Social Media Strategy Allison LePage, Digital Media Manager

8. CNCS Digital Team Can Help • Amplify your content • Passive: tag us in your content • Active: email socialmedia@cns.govany tweet links or Facebook posts content that you want us to RT or share • Collaborate • With enough notice, we can advise on content development featuring your members/projects and highlight through our channels. • Use the Hashtags • Don’t forget to tag everything! • #Mayor4Service • #County4Service • #Tribe4Service

9. Optimizing Facebook and Twitter • How to use social media to promote the BIG Day! • Increase knowledge about Mayor, County, and Tribal Leaders Recognition Day for National Service within each state • Share strong stories of successful AmeriCorps members and Senior Corps volunteers making a meaningful difference • Educate others around you • Real time communication reporting • Strengthen the message by providing content • Hashtags • #Mayor4Service • #County4Service • #Tribe4Service

10. Plan Engage Share Social Media Strategy

11. Follow ALL appropriate accounts • Write sample Tweets/Facebook posts • Broadcast the hashtags • #Mayor4Service • #County4Service #Tribe4Service • Tell EVERYONE to tag national accounts and specific state, elected official, grantees and others accounts on tweets • Set-up a list of accounts to track on Twitter • Know where to send photos • Recruit a volunteer to help you keep track of what is being amplified Social Media Strategy | Plan

12. Excited to join the 2016 [County or City] Recognition Day for @NationalService on April 5, 2016. • I’m a [#Mayor4Service or #County4Service]. (Add I ❤️ National Service graphic) • #NationalServiceWorks/#AmeriCorpsWorks/#SeniorCorpsWorks for [COUNTY/CITY] because ___________. [#Mayor4Service or #County4Service] • Thank you [#] @AmeriCorps & [#] @SeniorCorps members serving in [COUNTY/CITY] this [#Mayor4Service or #County4Service] day. Social Media Strategy | Plan

13. Has @nationalservice touched your life? To celebrate [#Mayor4Service or #County4Service], share your favorite moment. (add national graphic) • .@nationalservice is getting things done for America. @AmeriCorps & @SeniorCorps] members are doing so much for [COUNTY/CITY]. [#Mayor4Service or #County4Service] (add national graphic) • Did you know [NUMBER] @AmeriCorps & @SeniorCorps members are helping make [COUNTY/COUNTY] stronger, safer, and healthier. [#Mayor4Service or #County4Service] Social Media Strategy | Plan

14. RT/Quote tweet and DM any appropriate accounts leading up to and on April 5 • Remember to add a “.” before @accountname if you want it to be broad • Be an ambassador to encourage others to engage their content with our accounts and hashtags • Monitor the list of accounts you set-up and track content • Use live video on Facebook for quick content capture • RT/Quote tweet/share national graphics • Send any tweet or Facebook links to socialmedia@cns.gov to amplify • Encourage people to send photos to photos@cns.gov Social Media Strategy | Engage

15. National Engagement • National graphic w/map, # of individuals participating and how many Americans that represents • Mayor, County and Tribal Leader spotlight graphics and blogs (around 15) • I ❤️ National Service graphic • A new video highlighting the importance of this historical day • Featured content on Snapchat and Instagram • Follow ALL appropriate accounts through your personal accounts Social Media Strategy | Engage

16. National Engagement • Building a “Snap it, Tag it, Post it” webpage to capture all Instagram posts tagged with #Mayor4Service #County4Service #Tribe4Service • Countdown and day of tweets and RTs continue • We want to amplify important content so please send any tweet or Facebook links to socialmedia@cns.gov to amplify  Social Media Strategy | Engage

17. Tell the Story • Be CREATIVE • Share any content on the day that you think is important from accounts that include CNCS national and state offices, grantees, partners, mayors, county officials and tribal leaders • Send any tweet or Facebook links to socialmedia@cns.gov to amplify or include in Storify • Send photos with captions to photos@cns.gov • Use your personal accounts to amplify on a non-official level • Stay alert for next day content and keep pushing • Send Thank you tweets and Facebook messages from accounts Social Media Strategy | Share

18. Could It Be Better?

19. Could It Be Better?

20. Could It Be Better? • How to do it well • Put a “.” before an @ if you are starting the tweet with a handle • Try to incorporate a photo or video into every tweet • Use emojis • Use the right hashtags • Tag up to 10 accounts in any photo • Add multiple photos • Follow all state offices, grantees, partners and elected officials in you state • Like, RT and share articles, blog posts and stories about national service or the importance of service. Find away to drive it pack to CNCS programs • Share strong stories of successful national service and meaningful projects that make a difference • Real time communication • RT and share to your personal accounts • BE CREATIVE!

21. Q & A Allison LePage, Digital Media Managersocialmedia@cns.gov

22. How to use Twitter and Facebook: Getting the most out of your social media accounts

23. Agenda • Social Media • What is Social Media Good For? • Sample Tweets • Thank You’s • What Can You Do • Could It Be Better? • Use HootSuite! • Sample Tweets • Make Sure You Do This On Facebook • Q & A

24. What is social media good for? • Build Awareness • People are out there looking for what you have to offer (service opportunities in state of . . .). • Acquire a New Audience • Once you’ve caught their attention, extend their engagement with your brand by turning them into followers. Even if they are not part of Mayor, County, and Tribal Leaders Recognition Day for National Service they are a valuable marketing resource. • Retain Existing Audience • Your existing audience needs attention. Provide customer service, information, engaging content to members, alumni, sponsors, supporters, etc.

25. Social media is like a puppy – cute, fun, and new! Yet it requires maintenance and discipline or else it creates a big mess!

26. Optimizing Facebook and Twitter • How to use social media to promote the BIG Day! • Increase knowledge about Mayor, County, and Tribal Leaders Recognition Day for National Service within each state • Share strong stories of successful AmeriCorps members and Senior Corps volunteers making a meaningful difference • Educate others around you • Real time communication reporting • Strengthen the message by providing content • Hashtags • #Mayor4Service • #County4Service • #Tribe4Service

27. National Engagement • National graphic w/map, # of individuals participating and how many Americans that represents • Mayor, County and Tribal Leader spotlight graphics and blogs (around 15) • I ❤️ National Service graphic • A new video highlighting the importance of this historical day • Featured content on Snapchat and Instagram • Follow ALL appropriate accounts through your personal accounts • Building a “Snap it, Tag it, Post it” webpage to capture all Instagram posts tagged with #Mayor4Service #County4Service #Tribe4Service Social Media Strategy

28. Follow ALL appropriate accounts • Write sample Tweets/Facebook posts • Broadcast the hashtags • #Mayor4Service • #County4Service #Tribe4Service • Tell EVERYONE to tag national accounts on tweets • Set-up a list of accounts to track on Twitter • Know where to send photos • Recruit a volunteer to help you keep track of what is being amplified Social Media Strategy

29. RT/Quote tweet and DM any appropriate accounts leading up to and on April 5 • Remember to add a “.” before @accountname if you want it to be broad • Be an ambassador to encourage others to engage their content with our accounts and hashtags • Monitor the list of accounts you set-up and track content • Use live video on Facebook for quick content capture • RT/Quote tweet/share national graphics • Send any tweet or Facebook links to socialmedia@cns.gov to amplify • Encourage people to send photos to photos@cns.gov Social Media Strategy

30. Facebook

31. HootSuite

32. HootSuite

33. Excited to join the 2016 [County or City] Recognition Day for @NationalService on April 5, 2016. • I’m a [#Mayor4Service or #County4Service]. (Add I ❤️ National Service graphic) • #NationalServiceWorks/#AmeriCorpsWorks/#SeniorCorpsWorks for [COUNTY/CITY] because ___________. [#Mayor4Service or #County4Service] • Thank you [#] @AmeriCorps & [#] @SeniorCorps members serving in [COUNTY/CITY] this [#Mayor4Service or #County4Service] day. • #NationalServiceWorks/#AmeriCorpsWorks/#SeniorCorpsWorks for [COUNTY/CITY] because ___________. [#Mayor4Service or #County4Service] Sample Tweets

34. Has @nationalservice touched your life? To celebrate [#Mayor4Service or #County4Service], share your favorite moment. (add national graphic) • .@nationalservice is getting things done for America. @AmeriCorps & @SeniorCorps] members are doing so much for [COUNTY/CITY]. [#Mayor4Service or #County4Service] (add national graphic) • Did you know [NUMBER] @AmeriCorps & @SeniorCorps members are helping make [COUNTY/COUNTY] stronger, safer, and healthier. [#Mayor4Service or #County4Service] • Excited to join the 2016 [County or City] Recognition Day for @NationalService on April 5, 2016. • I’m a [#Mayor4Service or #County4Service]. (Add I ❤️ National Service graphic) Sample Tweets

35. Sample Tweets • Thank you [#] @AmeriCorps & [#] @SeniorCorps members serving in [COUNTY/CITY] this [#Mayor4Service or #County4Service] day. • Thank you [Mayor Name] for recognizing @nationalservice & @seniorcorpsvols today! #Mayor4Service

36. Could It Be Better?

37. Could It Be Better?

38. How To Do It Well • Put a “.” before an @ if you are starting the tweet with a handle • Try to incorporate a photo or video into every tweet • Use emojis • Use the right hashtags • Tag up to 10 accounts in any photo • Add multiple photos • Follow all state offices, grantees, partners and elected officials in you state • Like, RT and share articles, blog posts and stories about national service or the importance of service. Find away to drive it pack to CNCS programs • Share strong stories of successful national service and meaningful projects that make a difference • Real time communication • RT and share to your personal accounts • BE CREATIVE!

39. Q & A Allison LePage, Digital Media Managersocialmedia@cns.gov