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Johnny Cupcakes Case Study

Explore the success story of Johnny Cupcakes, an 11-year-old brand that thrives on collaboration, time and money management, creative employee motivation, and customer engagement without major ads. Learn about key strategies and references from industry experts.

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Johnny Cupcakes Case Study

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  1. Johnny Cupcakes Case Study Scott King Scott.King705@myci.csuci.edu April 7, 2014

  2. What is Johnny Cupcakes? • Multi-Million Dollar T-shirt Brand • Officially 11 Years Old

  3. What is Johnny Cupcakes? • Different collaborations

  4. Time Management • Focus • Work Now, Play Later. • Invest 110% of your time into your plans and ideas.

  5. Money Management • Spend Wisely • Take Risks

  6. Motivating Employees Creatively • Makes sure employees are paid enough to meet their personal needs. • Personally gets to know every staff member.

  7. Building Brand Value • No Major Advertisement • Experience Is Key

  8. Motivating Customers • Managers are in charge of planning events to keep customers excited.

  9. Reference • List at list three references here • Foote, Sarah., ”Sweet Success," Link • BusinessWeek • Earle, Lorraine., “My Son The Entrepreneur,”Inc Magazine • York, Mitchell., “Raving Fans For A Store That Puts Cupcakes On T-shirts: What Gives?”Entrepreneurs.com

  10. Two Multiple Choice Questions • As a manager, which of the following zones do you want your employees to be in? • Party Zone • Dread Zone • Fear Zone • Efficiency Zone • What does effective time management start with? • Clear Vision and Goals • Good Ideas • Free time • Number of hours given to a specific task.

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