The Importance of Social Media

1. The Importance of Social Media

2. Some facts and statistics: • Nearly 1 out of every 5 minutes online is spent on social media • Facebook reached 1.11 billion users in May 2013 • Facebook’s largest growing demographic is 55 to 64 year olds • In one year, 2011 – 2012, social media usage increased by 21%

4. Why should I care about social media?

5. Reason 1 • Usage is increasing • Access anytime and anywhere Social media is taking over

6. Reason 2 • Relationships are important • Community is everything Building lasting relationships

7. Reason 3 • Used by millions of people • Keywords will help people find you Google likes social media

8. Reason 4 • FREE! • Only costs are time and resources It’s free!

9. Reason 5 • Traditional marketing not like it once was • Ability to be notified quickly Social media is more effective than traditional marketing

10. Conclusion

12. Getting Started

13. Facebook & Twitter Quick fact: If Facebook were a country, it would be the 3rd largest country in the world.

16. Three More Social Networks of Note • Pinterest: A virtual bulletin board that allows users to find and curate images and videos. • YouTube: A video social network where billions of people go to discover, watch, learn, and share originally-created videos. • Google+: This social network tries to make sharing on the web more like sharing in real life with hangouts, circles, etc. It allows you to segment your contacts and share what you want with the people you want. 

17. What's Facebook? • Who's on it?One billion people! And most likely many of your members and prospective members • What do they do there? People share their experiences, as well interesting things about other people/organizations

18. Why Facebook? • People are doing more than connecting with friends. They are connecting with businesses and nonprofits and sharing the news, deals, and other content

19. Facebook Basics So how do you get “on” Facebook? • Create a personal Profile • Create a business Page • Join a Group/Create a Cause

20. Facebook Basics So how do you get “on” Facebook? Step 1: Visit the Facebook website Step 2: Enter your information

21. Facebook Basics Step 3: Connect with friends Step 4: Enter your information

22. Facebook Basics You’re finished! Step 5: Choose a profile photo

23. Facebook Page Basics Setting up your club’s Page • Create a personal Profile (required) • Create a club Page • Join a Group/Create a Cause Step 1: Choose a page type - Organization

24. Facebook Page Basics Step 2: Choose a page type - Organization Step 3: Choose a page type - Organization

25. Facebook Basics Step 4: Customize your Page Step 5: Change your “About” info

26. Facebook Page Basics Step 6: Choose a web address Step 7: Turn off advertising, for now

27. Facebook Page Basics Step 8: Add a cover photo Step 9: Change your “About” info

28. Facebook Page Basics Hooray – you’re finished!

29. Start Sharing Your News!

30. Start Sharing Your News! And, watch it spread!

31. Grow Your Community

32. Grow Your Community

33. Additional Features New “Likes” – Messages – Notifications Settings Newsfeed Status Analytics Messages

34. Have Fun! • Facebook … • Can’t be broken – explore the features of this vehicle and become familiar with how you want to use it! • Ever-evolving, to offer more options … learn what you can now, so future changes are easier to manage.

35. What's Twitter? • Who's on it? Twitter enables all types of people to share and consume information they find interesting • What do they do there? Twitter users post news, articles, promotions, and jokes all in 140 character chunks. By “following” someone on Twitter you can see all of their posts and easily share them with the people who “follow” you

36. Why Twitter? • Why you should care: Twitter gives your club a voice and is a fast and easy way to share messages and get feedback from your members, and prospects in real time.

37. Twitter Basics Step 1: Visit the Twitter website Step 2: Enter your information

38. Twitter Basics Step 3: Visit the Twitter website You’re finished!

39. Twitter Basics Customize your profile: Choose a profile picture and write a short bio, or simply start tweeting!

40. Twitter Basics Sending tweets:

41. Sending your message What should you tweet about? Your club can tweet about information related to their field, events, answer questions, links to blog posts or club newsletters, and how-to posts.

42. Twitter Basics How often should you tweet? • Depends on: • Your time • Your industry • Your desired return • Consistency matters!

43. Who do I follow? Following people • Ways to search: • Use the advanced search • Who to Follow box • A few reasons: • Get feedback • Grow your network • Discover interesting, shareable content

44. Who do I follow? • Examples: • Newspapers • Television stations • Radio stations • Government offices • Civic organizations • Other non-profits • Boy/Girl Scouts

45. Conclusion

46. Webinars

47. What is a webinar? • A webinar is a web-based conference that uses the Internet to connect the individual hosting the webinar to the audience

48. How do they work? • Host sends out invitations  • Host prepares presentation and material for the meeting • At start time, participants can join via phone and web  • Traditionally host will share with participants

49. How do I attend? • Depending on which service you or the host uses, you may need to download an application to access the webinar • Audience members are often provided with a custom link or even a password in order to get in

50. Example Presentation Presenter Chat Resources Attendees