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Crisis Management. Star –Kist : Shipping rancid and decomposing tuna Dow Corning: Silicone breast implant Sudafed : Capsules tainted with Cyanide. What is Crisis?. A turning point for better or worse and an emotionally significant event. Types of Crises. Economic Informational
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Crisis Management Star –Kist : Shipping rancid and decomposing tuna Dow Corning: Silicone breast implant Sudafed : Capsules tainted with Cyanide
What is Crisis? A turning point for better or worse and an emotionally significant event.
Types of Crises • Economic • Informational • Human resources • Reputation • Psychopathic • Natural
Stages • The prodromal • The acute stage • The chronic stage • The resolution stage
Managing Business Crises • Identify areas of vulnerability • Form crisis teams • Develop plans • Crisis drill • Review and feedback
Crisis Communication • Identify communication team • Identify spokesperson • Train and educate your spokesperson • Develop communication protocols • Identify and know your audience • Develop talking points • Monitor, monitor and monitor