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GROUP MEMBERS , Priyanka bapat-.08 708 Ketaki bhirdikar – 08 711 Jayesh Desai - 08 720

GROUP MEMBERS , Priyanka bapat-.08 708 Ketaki bhirdikar – 08 711 Jayesh Desai - 08 720 Foram Doshi – 08 722 Rohan Jadhav-08 727. Pooja Jha - 08 729 Rasika Raina - 08 744 Mitali Sorthi – 08 754 Prajakta Torvi – 08 755 Punam Waghulde – 08 758. INTRODUCTION TO BIG BAZAAR.

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GROUP MEMBERS , Priyanka bapat-.08 708 Ketaki bhirdikar – 08 711 Jayesh Desai - 08 720

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  1. GROUP MEMBERS, Priyanka bapat-.08 708 Ketaki bhirdikar – 08 711 Jayesh Desai - 08 720 Foram Doshi – 08 722 Rohan Jadhav-08 727 Pooja Jha - 08 729 Rasika Raina - 08 744 Mitali Sorthi – 08 754 Prajakta Torvi – 08 755 Punam Waghulde – 08 758

  2. INTRODUCTION TO BIG BAZAAR • A chain of shopping malls in India owned by Kishore Biyani’s Pantaloon Group. • Big bazaar is not just another hypermarket. • Provides the best products at the best price. • Reflect the look and feel of Indian bazaars at their modern outlets . • All over India, Big Bazaar attracts a few thousand customers on any regular day.

  3. VISION OF FUTURE GROUP • Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner.

  4. SEGMENTATION • Geographic: Pan India, 116 outlets • Demographic: Caters to all ages, Sex Income group - Middle class to upper middle class • Psychographics: Value for money

  5. TARGETING • Middle Class to upper middle class • Family • Big Bazaar specifically targets working women and home makers who are the primary decision makers.

  6. POSITIONING Price Shoppers stop Lifestyle Crossroads Big Bazaar High Range Low Apna Bazaar Globus Akbar Allys High Low

  7. DIFFERENTIATION • Bazaar experience in a mall • Value for money • Every Day Low Price (EDLP) • Innovative promotion strategies • Situated at strategic location

  8. POINT OF PARITY

  9. POINT OF DIFFERENCE

  10. SEARCH, EXPERIENCE & CREDENCE QUALITIES • Search: Word of mouth, Advertising, Low priced products • Experience: Crowded, True feel of bazaar (Mandi), High billing time, Lack of awareness among the employees about the products • Credence: Low cost products, Attractive discounts

  11. SERVICE DESIGN • Handling all the departments • Handling Logistics • Customer service • Service blueprint.

  12. Service Processing at Big Bazaar Retail Stores PHYSICAL EVIDENCE CUSTOMER (Onstage) CONTACT PERSON (Backstage) SUPPORT PROCESS

  13. SERVICE RECOVERY

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