Presentation Transcript

1. “The technologies that make up Web 2.0 have been hailed by many technologists as a revolutionary new way for the internet to function” (Berry 2011)
2. Web 2.0 is not a technology but is rather refers to a series of changes in the web sites were made and used.
3. The term web 2.0 was popularised by Tim O’Reilly in 2004 at a conference brainstorming session attended by himself, and MediaLive international. The conference was held to examine the repercussions of the bursting of the dot-com bubble in 2001. Those attending felt that far from being the collapse of the web, it marked a turning point. Web 2.0 was born.
4. An examination of the 7Principals of web 2.0
5. 1. The web as platform We see services instead of programmes
6. 2. Harnessing collective intelligence eBay estimates that 178,000 users run a business or use eBay as their primary or secondary source of income (eBay.co.uk data, January 2008) “Its product is the collective activity of all its users” eBay.co.uk has over 14 million active users eBay.co.uk has achieved the 10 million live listings landmark, meaning there are more than 10 million items for sale on the site at any one time social media statistics 2014
7. 3. Data is the Next Intel Inside
8. 4. End of Software Release Cycle Microsoft verses Google Social media Revolution
9. 5 Lightweight Programming Models Mashups – use content from more or one source to create a single service displayed in it’s own GUI. translator
10. 6. Software Above the level of a single Device
11. 7. Rich User Experiences http://books.google.co.uk/bkshp?hl=en&tab=wp
12. Media to social media Moved from a publishing medium to a social medium People increasingly get their information from social media sites Mobile as a platform for media production and dissemination.
13. David Gauntlett talks about web 2.0 and the culture of sharing & making things: >>>
14. There is some criticism of O’Reilly’s term… Gillespie (cited in Berry 2011) argues that O’Reilly lifted a computational term and embedded it with a ‘cyber-political sense of liberty’ and a promise of opportunities for business located in information gathering and dissemination.
15. Web 2.0 was a ‘blanket term’ for a set of unrelated technologies
16. How to make the static Web more dynamic – 1.0 built on ‘client-server’ technology How does the internet work? http://www.bbc.co.uk/programmes/p0082dgz http://www.youtube.com/watch?v=i5oe63pOhLI
17. “Web 2.0 has influenced political discourse which has drawn on the technological background for a language of progress, modernity, efficiency and high standards” (Berry 2011) “The lack of a specific definition for Web 2.0 has allowed the concept to signify more than it actually means”
18. “its radical break evinced in 2004 bears little or no relation to any discernable empirical evidence of such a break.As many commentators, including Tim Berners-Lee, have pointed out, the technologies that make up the Web 2.0 phenomena predate the announcing of its emergence” (Berry 2011)