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Presentation for: Proactief Online Netwerken. Presented by Geert CONARD June 200 6. Why do you Network?. Getting a job Pay and promotion Influence and effectiveness Venture capital and financing Organizational learning Word-of-mouth marketing Strategic alliances Financial stability
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Presentation for:Proactief Online Netwerken Presented by Geert CONARD June 2006
Why do you Network? • Getting a job • Pay and promotion • Influence and effectiveness • Venture capital and financing • Organizational learning • Word-of-mouth marketing • Strategic alliances • Financial stability • Democracy Sandler Sales Institute Study • Cold calls are successful 1% of the time • Word of mouth is successful 15% • Referral goes up to 50% • Referral plus the person who made the referral either participate on the sales call or attends the meeting – the success rate goes up to 80%
Proactive Networking Proactive networking is the systematic, planned and preparedprocess of managing your existing connections and establishing relationships with new people so that all parties can tap into their network to reach personal and professional objectives. (Hendrik Deckers & Jan Vermeiren
Friends, Acquaintances & Contacts Most people have: • 2 or 3 FriendsFriends are people that are always there when you need them, whatever happens • 200 to 300 AcquaintancesAcquaintances are people that you can call upon for support, information or knowledge • 2000 to 3000 ContactsContacts are people that you have spoken, met or emailed, but cannot directly call upon for support, information or knowledge • Your Friends & Acquaintances are your Network
How big is your network? Let’s make it simple and take 250 is the average size of anyone’s network • Your 1st Degree Network = 250 people • Your 2nd Degree Network = 250 x 250 = 62.500 • Your 3th Degree Network = 250 x 62.500 = 15.625.000 • Your 4th Degree Network = 250 x 15.625.000 = 3.906.250.000
Gemiddelde Kracht Aantal How big can your network be? Networking is time consuming!
Business Interactions Email Instant Messaging Letters 1984 Letters 2004 Business Networking In Person OnlineNetworkingTools 2004 In person 2014 The Importance of Online Business Networks • Total Transaction Value – Up • Total Transaction Count – Way Up • Individual Transaction Quality - Down Andrew Forbesearlystage.com Cesar Brea, former CEO of Contect Network Corporation
The (very) Long List 13stripes - Affinity Engines - Amigos.com - AOL: People and Chat Directory - AsiaFriendFinder - Backwash - bianca - Bolt - BuddyPic.com - BuddyBridge - BuddyZoo - Building an Online Community: Just Add Water - Bumi-n City - Buzznet - Classmates.com - CNN Interactive Communities - CommunityZero - Company of Friends - The Conneck - Contact Network - Corporate Alumni - CouchSurfing -CPixel.com - Cybertown - del.icio.us - Dogster - domeus - dudecheckthisout.com - easeek - Ecademy - eConozco - EdGateway Communities - Edgeofeverything - eFriendsnet - 8minuteDating - Eliyon - enCentra - EnterNexus - EntreMate - Eurekster!, - Everything2 - everyonesconnected.com - eyebees - FaceParty - Findapix - FollowMrsPoon.com - FriendFan.com – FriendFinder – Friendifieds – Friendity - Friend Surfer - friendsreunited.com - Friendster - Friendzy - Full Moon Webs - FunHi - firsttuesday.com - GoingProfessional - Groups@AOL - Growth Company - Gruuve - heiyou.com – HelloWorld - hipster Huminity - ICERED - I’m Not From Here - IndianFriendFinder - InterAction - iSawYou.com - ItsNotWhatYouKnow - KnowMates - LianQu - LinkedIn - Link Silicon Valley - livingdirectory.org - Local2Me - thelunchclub.net - Makeoutclub - Many 2 Many - MapPlanet.com - matcheroo - Meatball Wiki - Mediabistro - Mediachest - Meet Up - MixerMixer - Monster Networking - MSN Groups - MSN Member Directory - MySpace – mrNeighborhood - MyEMatch - New Friends in Town - NetMiner - Netmodular Community - Netparty - Networking For Professionals - nerve.com - nlinebusinessnetworking.com - Nowwwhere - Online Community Report - Open Business Club - OrderGenerator - orkut - PalJunction - Paradise - Petsburg - Picit.com - Pinoy Exchange - Pinoy Forum - Playdo Community - PLINK - Polypol - PopMates - PowerMingle - RateMyBody - RateOrDate - RealContacts - ReferNet - RepCheck - Ringo - Ryze - Shortcut - Silicon Valley Pipeline - socialcircles.com - Social Grid – SocialTree - The Spark - SmartGroups.com - Spoke Software – The Square - StayingClose - StumbleUpon - Sullivan Executive Networking Community - Tacit ActiveNet - Talk City - TENG - Thefacebook - TheFence.com - There - threedegrees - Tickle - Tribe.net - TruthBytes - UUFriends - Virtual Communities and the Internet - Visible Path - Volume.com - waferbaby - Wallop - Webstock Whole Earth Festival - Well, The - WildAbout.com - WisdomBuilder - WhizSpark - WiW - WordofMouthConnection.com - World Lounge - WorldShine - YeeYoo - Yahoo! Groups - Yahoo! Member Directory - Zamboozle – Zanpo – Zerodegrees Too many networks ?!! thesocialsoftwareweblog
BUSINESS Communities Online Business Directories 4 Categories Online Social & Business Communities Search engines for people and relationships Relationship Management Tools • SOCIAL Communties
The beauty of online business networks Online business networks are drmatically changing the way we do business: • Timeindependent: 24/7/365 • Placeindependent: from you pc – stay at home • Local & Global • Targeted: use keywords, companies names to find the right people • Inbound: Passive presence - While you sleep people will search you. Make it easy for everyone. Put your picture up. Give them information. Tell them everything, because they really do not know. Blog. • Competitive: Stand out as you have competition. Visit others in your field and see what they have. Copy from the best! • New: start now, then you are ahead of most of the universe. You will be established when others catch on. • Memory-proof: you can keep track of your network. Social Networks have online profiles so you don’t forget, some keep track of your message exchange. • Efficient: you can connect online with far more people than you could ever meet face to face on a daily basis.
Online Business Directories • What are they? • Yellow Pages of Business People • Referral system using the Six Degrees • Which one should you use? • LinkedIn (www.linkedin.com) is the clear winner with 2.000.000 users (fall 2004) • Keep an eye on ZeroDegrees (www.zerodegrees.com) • Spoke (www.spoke.com) has stept out of this race • Business Networking Platform
Relationship Management Tools • What are they? • Software Tools to manage & exploit your relationships • Which one should you use? • Personal tools: Plaxo (www.plaxo.com) is the clear winner in the personal relationship management tools • Corporate tools: No winners yet, we are still very early in the adoption cycle. Relationship Management Tools
SOCIAL Communities • What are they? • Online (virtual) communities where people connect for social purposes first, business second • Which one should you use? • For business: none of these • For pleasure: try Orkut (www.orkut.com) & Tribe (www.tribe.net) • SOCIAL Communities
BUSINESS Communities • What are they? • Online (virtual) communities where people connect for business purposes first, social second • Which one should you use? • 3 international players • Ecademy: started in UK (www.ecademy.com) • openBC: started in Germany (www.opoenbc.com) • Ryze: started in US (www.ryze.com) • Many local players • be: Biztribe • fr: Viaduc • sp: eConozco • sw: Shortcut • Watch out for • Soflow • Social BUSINESS Communities
Not only for people Networkingfor Dogs!
Also for geeks! Networkingfor Geeks!
Top Ten Online Business Networking Tips How to build quality business relationships online: • Remember, you're connecting with people. • Clarify what you have to give and what you want to gain. • Become an information centre. • Be personally visible on the Internet. • Pick online communities that work for you. • Review the online community as a guest before you join. • Be prepared. • Pace yourself. • Manage your email. • Be sensitive to people's time and email boxes. Scott Allen
Geert CONARDwww.geertconard.com Schaffensestraat 67 B-3290 Diest – België Tel: +32 496 127710 Contact info Manager/CEO – IT Consult Servicesgeert.conard@itconsult.be www.itconsult.be Sales Manager Belgium – Norman/SHARK geert@norman.nl www.norman.nl Vice chairman – Ecademy Belgium geert.conard@eccademy.com benelux.ecademy.com Trainer & Speaker - Proactive Networker www.proactivenetworker.com