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Laser App 2011. Robert Powell. The Charly III. The Living, Breathing Form. Laser App Conference 2011. What do you think of? When I say FORM. Paper. Why is that?. Because you’re used to... PRINTING. What is a form really?. Data Vehicle. Recipient Designed Contains XML data
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Laser App 2011 Robert Powell
The Living, Breathing Form Laser App Conference 2011
Data Vehicle • Recipient Designed • Contains XML data • Contains legal disclosure • Contains image • Contains signature
How else can we use it? • Fuel existing processes • Fund companies want fund company data • Insurance companies want their form data • Custodians want their form data • Broker-Dealers want NAF data
Current Securities Flow Rep OSJ BD Fund Co
Current Insurance Flow Agent IMO/BGA Paramedic Carrier
Current Flow of Data RIA Custodian
Producer OSJ BD Fund Co IMO/BGA Paramedic Carrier Custodian
Solution • Form is data vehicle • Form travels wherever you need it to • Matches current business process • The downline is preserved
The Process • We advocate electronic signatures • We integrate with partners to automate this process • We provide data at all levels for all participants • We built Laser App 10 to fuel STP
Adopted by your reps • Over 100,000 existing users • Integrates with their existing solutions • Easy to use
Mirror current model • You’ve already built the form • You’ve already built the process • Your reps already use Laser App
Laser App Enterprise • Seamless Integrations with industry CRMs & AO systems • Seamless Integrations with esign solutions & DST • Smarter forms • Ability integrate seamlessly with your website • “Off the Shelf” solution
Laser App Web • API designed to launch PDFs from your website • Leverages existing Adobe install • Runs from your central database • Integrates with your AO solution • You can achieve STP, but not “out of the box”
Laser App Connect • Formerly known as “One Click” • Easy deployment • Launches from a central database • All “back end integrations” work • All “front end forms & data integrations” work • Seamless Integration with DST • Seamless Integration with Esign vendors