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The ultimate guide of video file format - Video Production

There are so many file types, In fact – there are around 120 video formats currently in existence and continually rising. As a video production team, we find that client rarely have any idea of which format is best for them, so this rough guide is designed to help you focus on what is important to ensure you distribute your video effectively online.

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The ultimate guide of video file format - Video Production

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  1. There are around 120 video formats currently in existence and continually rising. As a video production team, we find that client rarely have any idea of which format is best for them, so this rough guide is designed to help you focus on what is important to ensure you distribute your video effectively online.

  2. A QUICK LESSON ON VIDEO FORMATS Video files are subject to be heavy files in comparison to any other media, for example, still photographs. As a consequence, experts have come up with a variety of clever ways to reduce file size, so that the video would take least buffering time over the Internet – and as a result, we have a huge variety of video formats, each with their own pros and cons.

  3. SO WHAT FILE FORMAT SHOULD YOU CHOOSE? The important thing is to choose a file format that is capable enough to deliver a good quality video to your viewers on whichever device they might be using – including PC, Mac, iPhone, Android, Samsung, iPad and many more.

  4. SO WHAT FILE FORMAT SHOULD YOU CHOOSE? All of these take in a wide variety of formats – but remember – MOV file often used, in the majority of cases. MOV is a QuickTime file with H.264 codec, encoded specifically for online streaming for maximum quality in order for this to be viewable by everybody. Choose a video file format that ensures all round playability on each device.

  5. THE DIMENSIONS The amount of dots on the screen, or ‘pixels’ that determines the space your video will take up on your web page. It is also critical to the sharpness of each frame when it is fully expanded on big screen. In this case, we recommend uploading your video at 1280 x 720 pixels which is certainly huge enough to fill up the computer screen with a crisp and detailed picture, while keeping the file size manageable for internet delivery. As online transfer of videos becomes faster, this will increase, but for now 1280 x 720 gives better picture quality with future reliability of playback & fit into any page or social media sites without any error.

  6. THE ASPECT RATIO Aspect ratio tells the ratio of the width to the height of a screen. This means that the magnitude of a frame is in the ratio of 16 pixels across to 9 pixels down. For example, a video exported at 1280 pixels would give a depth of 1280 x 9/16 = 720 pixels down. So it is better to stay with standard aspect ratio.

  7. BITRATE This is another factor that affects the picture quality. Think of it as the richness of video signal arriving at your computer. We suggest a Bitrate of 5000 KB/s that upholds a balance between file size and picture quality.

  8. BITRATE FOR SOUND One cannot think the ill effect of a poor sound; it is far more than one can imagine. It is often overlooked by encoders – so insist on good quality audio as well as video. We recommend you have a bitrate of at least 240 Kbps, or more, to ensure that you match to the original sound quality. So, here we come to the end. Now, I’m sure you have the good enough understanding about the video formats and you can hold a good conversation with technical video production team. Best of luck with upcoming video projects.

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