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With the rise in chronic diseases there has been a double digit growth in the medical electronics industry in recent years. And the trend of promoting medical products & technology through trade shows & exhibitions is on the rise.
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5 Tips To Guide You Demonstrate Your Products In A Medical Device Expo
Medical Device Trade Show • With the rise in chronic diseases there has been a double digit growth in the medical electronics industry in recent years. • This is the right window period to showcase the latest products through medical device exhibition & tradeshows.
Demonstrating Your Products • Nothing sells a product like a convincing demonstration. It creates images in the mind of visitors. • Buyers go to Medical Equipment Exhibitions because they want to get their hands on the real thing, see it in action, and compare multiple manufacturers at the same time. • Here are some of the tips for effectively demonstrating your products:
Experienced & Charismatic Sales People • Identify the stall staffers who are charismatic, articulate, and familiar with both the product and have the ability to present the message and conduct the demonstration. • Choose one who are good at “meeting and greeting” to engage, qualify and transition interested prospects.
Avoid Exhibiting Too Many Products • To avoid creating confusing clutter, consider bringing only your biggest sellers or your key new products. • This is proven advice shared by many exhibitors who increased their results after making the change.
Demonstration In A Small Stall • One-on-one demonstrations work best in small booths. • When possible, design the demonstration for multiple visitors, since the visitors’ questions multiply the value of the demonstration and make it more memorable.
Do not exceed the ten minute mark • Don’t exceed the ten minute mark if you want to hold people’s attention. • A good rule of thumb is to conduct the demonstration as many times as possible. At a minimum, four times per hour should be targeted.
Don’t have a product to demonstrate? • If your product is a service, you may think that you are at a disadvantage, because you do not have a physical product to show and demonstrate. • However, you can still use graphics and create experiences that vividly communicate what you do and why people should buy from you.
For more details & to book your stall, Visit : http://www.medicall.in/
