Best Practices for Healthcare Businesses To Improve their On Page SEO

1. Best Practices for Healthcare Businesses to Improve their On Page SEO There are several on-page SEO strategies to improve a medical website’s search ranking and investing in healthcare SEO can assure the best results. Investing in good website design is an ideal way to display healthcare information online and attract potential patients to medical websites. Today healthcare information is one of the most searched topics on the Internet and potential patients go online before booking an appointment with a doctor. So it is important for physicians and other healthcare professionals to invest in healthcare SEO, which implies that their website should be search engine optimized. As SEO continues to evolve, there are several strategies that healthcare business can use to optimize their website, but choosing the right techniques is essential to improve traffic and ROI. On-page optimization is one of the most important aspects of ranking a page for any given keyword. You can break down communication barriers using on-page optimization tactics and send stronger signals to search engines about what your page is about. On-page techniques refer to changes or improvements that you do to your website. There are several parameters that should be considered while optimizing a website. These are simple operations that are performed internally on a web page. On-page optimization is vital because when search engine crawls the web, it checks the internal structure of websites. On-page optimization helps the crawlers understand the meaning and content of the pages and determine if the webpage is worthy of a high search engine ranking. Here are some key on-page SEO techniques that healthcare businesses should consider:

2. Use responsive images: Using images and small amount of text is the right way to catch the attention of the users and draw them towards your website. It is important to make sure that the images are responsive and can change size depending on the user’s resolution and screen size. But make sure that the picture is not too large as it can slow down page loading and affect ranking. Make sure to use keywords in description in the image alt tags, and also in the file name. Use websites providing copyright free and high-quality images of different categories to make your website look more attractive. Optimizing URLs: URLs are an important in on-page SEO. It is a combination of characters, including the website address and some words after it separated by a slash. Optimizing helps generate URL based on the page content. Using right keywords, limiting the URL to five words to maximize the potency of the keyword description and limiting the URL to 90 characters can help optimize URLs. Good website loading speed: For many years, Google has been placing emphasis on site speed and if your site loads slow then it does not create a good impression on the search engines. This is because people want to access information quickly and with ease. So if they find that the loading speed of a website is slow, then they will not return to it. The recommended page load time of a web page is below 3 seconds. You can improve page loading speed by removing render blocking JAVA scripts, reducing the number of HTML requests, and using plugins and CDNs. Other strategies to improve load speed include increasing server response time, optimizing images and reducing redirects. Avoid keyword stuffing: Keyword stuffing is no longer a good SEO technique because Google tends to penalize such content. Also, keywords should also not be used randomly. Use keywords in the first paragraph and include keywords in content appropriately. You can make use of online tools to do keyword research and also about traffic on the keywords, monthly searches, etc. Mobile optimized websites: Today, the majority of search takes place on mobile devices and the trend seems to be growing. It is therefore important to improve your website’s mobile interface. Adequate size and space between buttons, limiting paragraphs to three sentences, and using easy- to-read text size can help make your website mobile optimized. Google now use the mobile version of a site as its primary index and if your website is not mobile friendly, the browsing experience will still be bad and users will leave your site. Optimizing titles: Relevant keywords should be used in titles. Keeping the length of the title under 60 characters and using accurate, descriptive and creative titles can help with optimization.

3. Descriptive subtitles: Use subtitles to segment your content and title tags to signal the level of importance of each heading. Title tags are the document definitions that are used to tell search engines and visitors what any given page on your site is about. Use schema: Use schema to make your page eligible for rich snippets. Use a schema generator to better describe what your page is about with proper codes. Meta description: Meta description is a small summary of the page which appears below the page title as part of a search result snippet. It helps people decide whether to click on your site, or other sites above or below. The key is to experiment until you get satisfying click-through rates. Use keyword in your meta description but limit your description to 160 characters. Meta descriptions that are accurate and creative will encourage potential patients to click on them. Use outbound links: Inbound links are important for off-page SEO and outbound links are important for on-page SEO. Google crawls the links inserted in a webpage and creates an outlook about the webpage based on the outbound links. If you are linking to websites which are recognized and well- established in your industry, it will be easy for the search engine to understand your pages. After your pages become familiar to the search engine, it will start showing your website on the first page, improving your ranking. Use Internal links: Internal linking is a technique where links are given to own webpages. To do so, the links of existing articles must be put in new articles and vice versa. If any of your articles is performing well on the search engine, you can give a link to your new webpage from it to provide an external boost and attract traffic to it too. Content: Content remains the king when it comes to search engine optimization. Make sure to write relevant content for people and not just for search engines. Sufficiently lengthy content with appropriate use of keywords is important. Make sure that you have relevant and valuable content that includes enough images to make the content friendlier. Avoid flash banners and ads to prevent distraction of readers. Google and other search engines keep revising their tactics every now and then, but implementing the right techniques that take these changes into account can help you maintain your online ranking. Healthcare digital marketing includes a variety of techniques that focus on engaging with the potential patients and other users. A professional medical SEO service provider will keep track of algorithmic updates and use the right strategies to help your website show up on the first page of search engines. (800) 941-5527