Best Practices to Develop a Mobile Optimized Website for Physicians

1. Best Practices to Develop a Mobile Optimized Website for Physicians If your website is not mobile optimized, approach a reliable Medical SEO service that can help improve your online presence, attract potential patients and improve profits. This is the digital age where a mobile optimized website has become a necessity for all businesses and healthcare business is no different. A medical SEO service ensures that the medical website of physicians and healthcare businesses are mobile optimized so that visitors who are accessing your site from mobile devices have an optimal experience. It processes the design of the site, the structure, speed of the page, and more for better patient engagement. Moreover, mobile-friendly websites are a significant ranking factor of Google Algorithm. Therefore, mobile optimization of healthcare websites is vital for improving traffic, sales and revenue. As per Statista report, in 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones from 50.3 percent the previous year. This shows that most of the users are visiting your website through mobile devices. Therefore, to improve your conversion rates optimizing UX and UI is crucial. So let’s help you optimize your medical website with these seven key tips. •A layout that is mobile optimized: Developing a mobile optimized layout is important because such a layout is easier to navigate and avoids confusing experience for the users. Consider various ways to achieve a mobile optimal website that is user friendly too. •Quick loading pages: A slow-loading website is a big turn off for online users, so it is important to optimize your website so that it loads faster. It is first necessary to optimize all images for a slow connection and for that you have to resize the images using image editor tool or software like Adobe Photoshop. It is better to copy the original image and work on it to protect your data

2. and this helps you to decide on the dimensions of the image as per your requirement. Another option is to combine multiple graphics and images. Mobile usability is much better when users can get access to a lot of information quickly and not spend a lot of time scrolling on their device. Graphics and web design may look good on desktop but for mobile it could slow down the loading speed. So make your choices wisely. •Easy to read text: There are many medical websites that are mobile optimized but they have tiny texts that are difficult to read. So making your texts too small is a disadvantage. So it is best to create an optimal and high-converting mobile website wherein your text’s lines well-spaced and clear for any user to read. •A click-to-call number: Users should be given your healthcare business’ or practice number when they visit their website. This helps them to communicate instantly. So, adding a click to call should be one of the topmost priorities when building a website. Moreover, if you don’t have a click-to-call number, then you will be losing a lot of potential patients. •Call-to-action is a must: Call to action is also an important key to connect with potential patients. So, make your CTAs stand out with colorful graphics and text, and make your CTA buttons easy to press or you can add a light box form that opens up when visitors click on the CTA. •Search box to make navigation easy: Navigating on a small screen is difficult for users. So to make it easier for users add a search box. It helps the users to quickly search for what they want. This ensures better experience and customer satisfaction. •Mobile-optimized forms: Forms optimized for mobile is a must for high converting mobile websites. Sometimes it can be a little overwhelming for your user to fill out a form. So, the best solution is to create forms that are simple and small with very few fields to fill. Make sure that your visitors can tap their way through the form rather than spend time typing and entering the information manually. Mobile-friendliness Is Important for SEO When Google rolled out their biggest mobile search update in the spring of 2015, they made sure to reward mobile-optimized sites and penalize non-mobile-optimized sites in mobile search results. The idea behind this initiative is to provide relevant search experience by boosting sites that they can easily view on their phone. After the first roll-out, mobile unfriendly websites were losing in mobile search. A physician with an unresponsive website might rank at the top of the first page on desktop searches but

3. show up towards the bottom on mobile searches which means he will be losing out on potential patients. So, if your website is not mobile optimized, then make sure that you approach a reliable Medical SEO service that can help improve your online presence, attract potential patients and improve revenue. (800) 941-5527