Best Practices to Promote the Online Presence of Your Medical Practice

1. Best Practices to Promote the Online Presence of Your Medical Practice If you want to draw the attention of potential patients to your medical practice, medical search engine optimization should be a prime consideration. Search engines are the primary gateways to the success of your medical business. This is the world of mobile phones and most people look for various healthcare related information online, and many people check the reviews of a doctor before going ahead with the consultation. So, if you want to draw the attention of potential patients to your medical practice, medical search engine optimization should be a prime consideration. A successful search engine optimization campaign requires a solid foundation to endure challenges from competitors and changes in search engine algorithm. A carefully managed SEO campaign will help you gain new customers, boost brand awareness and establish a robust online presence.

2. Digital healthcare marketing involves utilizing the best SEO techniques to bring your medical website to the forefront in search results. When you build a user-friendly and well-designed website that enhances the visitor’s experience, your traffic will improve, sales and revenue will increase and bounce rates will be low. Most of the ways to promote your medical practice revolve around putting your patients first, followed by your service. So, following are some of the key ways to promote your medical practice: ➢Search engine optimization: SEO is the use of a set of key strategies to ensure that search engines rank your website. It involves onsite and off-site factors. On-page SEO factors are aspects across your website that are under your control whereas off-page SEO factors are those that are out of your control like links to your website or social media success. It is important to note that when optimizing for the search engines, the user should always be kept in mind over the search engine algorithm. The success of your SEO depends on your speciality, local competition and patient intent. In 2020, organic SEO is the right way to promote your medical practice. ➢Strategic website: Your website is the window to your medical business. So, it is important to invest in creating an effective and visually appealing website that acts as the main marketing center for communicating with your potential patients. A website for your practice should always contain a listing of your location, phone number, and directions along with a page detailing the services that you provide. The focus should be on building an easy-to-use website which includes content that is relevant for your patients. There are many websites like Wix, Weebly, WordPress etc that help to build a website and for optimum results consider hiring professional medical website design services. ➢Customer reviews: Online reviews by patients are ranking signals for your website. So, getting positive reviews from your patients is important. Reviews act as a social proof that shows

3. trustworthiness of your website. To get some positive feedbacks from your website, follow these steps: ✓Seek feedbacks from your patients and use it to improve your service. ✓Ask for review after every appointment. ✓Follow up with patients on a regular basis ✓Offer the best patient service to get positive reviews. ➢Content marketing: Content such as blogs, videos, and images that provide valuable information to patients is useful for SEO. Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant and consistent content to drive more traffic to a website. The content must be in such a way that it answers the patients’ questions. Answering these questions will give readers insights into the process. Content marketing is a long-term game plan that helps you drive your target audience to your website. ➢Email marketing: According to Hubspot, more than 50 percent of US respondents check their emails more than 10 times a day and it is a preferred way of receiving updates from brands. This shows that everyone has an email account and pays attention to it. So to popularize your brand, start email marketing and it can generate massive leads. Email healthcare marketing is one of the best ways to promote your medical practice and so keep your email list of potential patients ready. ➢Social media marketing: Social media plays a crucial role in promoting a medical practice. There are several social media platforms available and choosing the right platforms is crucial. Each and every platform has its own advantages and disadvantages. For instance, Facebook is good for

4. paid ads and not organic search for medical practices. Instagram is a great choice if your target audience is in the younger demographics. ➢Video marketing: Spending time on video marketing is more important than ever. Use YouTube as a hub. Email healthcare marketing is one of the best ways to promote your medical practice. Just like written content, video content must be valuable and educate your patient about your expertise the unique services you provide. Video is often a lot more effective in demonstrating trust and credibility because seeing a person in real life discussing the issue (as opposed to just reading their perspective) is more credible. Running an effective on- and off-page SEO campaign requires expert online marketing knowledge. A professional SEO service will help implement successful SEO campaigns for all types of medical practices and medical businesses like hospitals, pharmacies, medical software companies, and medical device manufacturers. It is a long-term commitment that helps to attract relevant traffic and also has high conversion potential. (800) 941-5527