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Effective Tips to Optimize On-page Elements

Effective keyword ranking has always been an important part of medical SEO. Similarly there are various other factors too that are important for optimizing a medical website. The success of your medical website depends considerably on your healthcare digital marketing efforts and the focus you give to the changing scenario and latest trends.

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Effective Tips to Optimize On-page Elements

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  1. Effective Tips to Optimize On-page Elements www.medresponsive.com

  2. Effective keyword ranking has always been an important part ofmedical SEO. Similarly, there are various other factors too that are important for optimizing a medical website. The success of your medical website depends considerably on your healthcare digital marketingefforts and the focus you give to the changing scenario and latest trends. On-page elements are important with regard to optimizing any medical website. These constitute areas on the web pages that can be optimized to help those pages rank well for relevant keyword searches. There are various on-page elements like meta data, content, title tags, keywords in the URL etc that should be optimized as part of your medical website development. www.medresponsive.com

  3. On-page Elements That Should Be Optimized

  4. Title Tags This is one of the most influential elements. Title tags should be about 70 characters and can be longer too, but in Google’s search results only 70 characters will be visible. Do not stuff your title tags with keywords since you are likely to be penalized. The back end of the title tags won’t be shown and are likely to get devalued the longer it gets. Although title tags are not visible to users, they can be seen in other places like at the very top of a browser. Also, search engines display the title tag or some versions of it to searchers in the result pages as the blue underlined link and it is the first thing that searchers notice when they come across search results. www.medresponsive.com

  5. Meta Description Meta descriptions do not have an impact on ranking but they are important because they can be black descriptive text displayed below the blue underlined link on search results page. Meta description for e-commerce related searches can be 160 words in Google which is two lines. For informational searches, there can be a third or fourth line if the description answers a question directly. The meta description is there solely to persuade searchers to click on your page. When optimizing, provide a distinctive meta description that clearly highlights your value proposition, and ends in a call to action. www.medresponsive.com

  6. Heading Tags Headings tags are a creative display element as well as an SEO element. Sometimes it is difficult to have both these functions co-exist. For optimal optimization the H1 heading should use the same keyword theme as the other elements. It will likely be much shorter and can accommodate only the primary keyword or a two or three-word phrase. www.medresponsive.com

  7. Meta Keywords Optimizing meta keywords is not necessary. This is because meta keywords have SEO value only if you are optimizing the tag in simplified Chinese for Baidu. Major US search engines do not use meta keyword in their ranking algorithms. Besides, optimizing meta keywords will make it easy for your competitors to identify the keywords. www.medresponsive.com

  8. Keyword URL Control your keyword use in URLs if your content management system and product management systems allow you to do so. Choose the most relevant keyword for a page and set it once. Do not change it unless the content on the page changes so radically that you are forced to change the keyword. URL keywords need not be changed every time you optimize the page. Changing keyword URLs can affect natural search performance. www.medresponsive.com

  9. Body Content Content pages can be as long as you need and use keyword on each page at least once. If the content is too long then you can use one keyword more than once and also use supporting keywords. Content optimization is about using the language that real people use every day and it should be easy to work with. If your platform supports than you can add one or two links as they contribute to the keyword theme on the page and they pass link authority and keyword context to the page being linked too. www.medresponsive.com

  10. Alt Tags Alt tags also known as alternative attribute to images are more important to visually impaired users that to SEO. Screen readers vocalize the text in the alt attributes to help these users navigate a site. Alt attributes are important to optimize for image search. For product images simply use name of the product and if the name is not descriptive then use a keyword or two but do not stuff the attribute with keywords. www.medresponsive.com

  11. The tools and trends of medical SEO change every year and 2017 could bring more refined SEO techniques that are beneficial to medical websites. www.medresponsive.com

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