Eight Major Social Media Marketing Stats to Consider

1. Eight Major Social Media Marketing Stats to Consider A good digital marketing strategy that is part of medical SEO services is vital for online branding. Here are 8 social media marketing stats to consider. With the growing organic online marketing ecosystem, social media healthcare marketing has become important for achieving a strong online presence and visibility among prospective consumers. Hospital marketers now use social media as a tool for connecting with consumers, and healthcare practices are beginning to use social marketing to reach out to their existing patients and potential patients. Social media marketing helps in directing targeted consumers and patients using specific search terms to your medical practice or business. Effective promotion via social media that is a part of medical SEO services increases the overall awareness of your brand, which can lead to more people searching for your brand and better ranking for your healthcare website. Social media offers measurable results in leads, sales, and branding. It also provides other advantages such as increased market share and increased profitability, and enables marketers to reach a large audience at a low cost. Studies show that there are

2. around 3.48 billion social media users in 2019, with the user base worldwide growing by 9% since last year. Medical practices, hospitals and healthcare businesses must therefore implement a solid social media marketing strategy with many considerations such as setting your goals, knowing your audience, market research, planning your content and posting it consistently, and tracking your metrics. Marketers keep themselves updated about various social media marketing techniques, and there are some social media stats that should not be ignored. A study by Sprout Social surveyed both marketers and consumers to help identify key challenges, and offer insights on what users expect when it comes to social media marketing. Here are some key stats of note from the data. • 71 percent of social media marketers said that they can provide consumer insights from social media channels to various other departments: Any activities by users on social media platforms generate data and this data is valuable for almost all aspects of digital marketing. Marketers can analyze the demographics of an email list by running it in Facebook Audience Insight to have a better understanding of a subset of patients. More information on referral traffic visiting your website can be obtained by installing social pixels. •67 percent consumers say that they are more likely to increase their spending with a brand that they follow on social media: Consumers prefer buying from the brands they follow, and statistics shows that they also spend more. So, the focus must be on growing your communities and using proper strategies to convert some of the followers into potential buyers. •50 percent consumers follow brands on social media to learn more about new products and services: A key value of social media marketing is brand discovery, and a good chunk of people connect with brands in order to learn more about what they have to offer. So make sure that your social media strategy showcases overall values and shows how your healthcare business makes people’s lives easier. The first step is getting true business value from social media. •47 percent of social media marketers say that developing strategies that support business goals is the main challenge: For marketing in the true sense, you need to develop strategies that matter most for your business, and work towards achieving that outcome. To derive true business value from social media marketing, you must understand exactly what you want to achieve – whether you want to get more website traffic, get more leads, or enhance brand awareness. •77 percent of consumers say that they are likely to buy from a brand they follow on social media over one they do not: Since the introduction of social media, people tend to spend more money on brands they follow. Earlier, following brands meant seeing their content. However, with the decline of organic search and rising competition in feeds, ads have made following a brand account less impactful. However, if you can get people to follow your accounts, they are still significantly more likely to buy from you.

3. •45 percent of consumers are more likely to research about a product or service when a brand’s employee makes a post about their products and service: Employee advocacy is a strong way to boost your brand on social media. The data suggests that consumers will investigate more about the product if they see an employee shared content about their products or service. Most of the people are not very keen on sharing work content on social media but if they do so, then you have a lot more opportunity. •40 percent of social media marketers believe that private community groups like Facebook and LinkedIn will become more important: Mark Zuckerberg himself said that Facebook will become more private. So, it is better to look for more exclusive communities on social media. You can find very active groups on Facebook and LinkedIn. •63% of social media marketers believe listening will become more important over the upcoming year: Social listening is one of the best ways to draw consumer insights to fuel strategy, and also find out any unseen customer service issues. There are various social media tools like Sprout Social and Hootsuite that could help you find out conversation trends that matter to your business. But this may become useless if there are no people to talk about your brand. So, start with macular concepts and then work to micro mentions of your brand. Healthcare providers can interact with patients, educate them, ask them questions, or hold contests via social media. Create a positive impression of your brand by interacting with your patients, maintaining relationships and building patient loyalty. You can also use social media to answer various doubts and address any concerns patients may have. As the best communication tool, social media provides rich opportunities to educate targeted audience with relevant medical information. To build your authority in your field, offer useful health tips to your audience and help them during crisis. Focus on raising awareness on important health concerns, and sharing information on health crisis. Multimedia content is another great way of reaching out to a wider audience. A planned digital marketing strategy is necessary for online branding of your healthcare business, and a medical SEO company can help in this regard. A reliable provider will promote your vision, services, and products on various social media platforms and also make effective use of patient testimonials, customer reviews, feedback and suggestions. Engaging with real people is what social media helps you on a daily basis, giving you the opportunity to build the trust of your audience and connect with them on their favourite social network.