Five Key Web Design Tips for Medical Practices

1. Five Key Web Design Tips for Medical Practices It is important for healthcare organizations to have an appealing physicians’ website design as part of their digital marketing strategy. With an increasing number of people accessing the internet for healthcare information, it is important for healthcare organizations to have an appealing physicians’ website design as part of their digital marketing strategy. This is because Google is the most widely used search engine. It is the main place where consumers go to find information about products or services, have questions answered, and learn more about the world. Having an effective web design is very important for physician practices and will help you generate revenue to your practice. It helps you to have a strong digital strategy to capture and attract target market. Developing a quality website may seem like an easy task with all the platforms available today. Potential patients are the roots of healthcare business, so giving importance to their needs when building a website is vital. Following are some useful tips shared by the members of Forbes Communication Council to design a website: •Generate an interesting copy: Copy is the foundation to great web design that helps you create a good first impression. The users first notice the header and paragraph before anything else, absorbing the structure, layout and flow. Design your website with enticing content that seeks the attention of your audience. •Know the basic elements: The elements of your website determine the success of your website. It should always have a clear copy that shows what your company offers. Include links and downloads to relevant content that gain value and encourage continuous patient engagement. Include a navigation menu with a call to action so that potential patients can get content that they are seeking.

2. •Take your potential patient on a journey: For a user, visiting a website is an experience and they should be guided well to make it simple to follow your calls to action with intuitive design elements. Use directional icons and buttons, and images that tell your story. Keep the copy to a minimum, optimize for mobile and have a content flow that demonstrates your understanding of their needs. •Give importance to your patients’ needs: Usually people think about search engine optimization and what styles are popular. But focus should be given to factors that improve your ranking on Google. When designing a website, user experience should be given importance. You should make it easier for patients to find the service they are looking for. •Offer educational content: Develop your website in such a way that it provides educational content. The more you demonstrate your expertise, the more your audience will come to you for help. Develop an informative, searchable website with case studies, best practices, and thought-provoking content. You can also use different forms of content like eBooks, infographics, videos and so on.

4. A large number of people who access hospital websites are either in emergency or will need to find information very quickly prior to a visit. So, keep in mind the following things; •Keep your website simple and easy to navigate •Be accessible on mobile devices •Present the most commonly accessed information and files from a central location Developing a search engine optimized web design is important for medical practices, clinics and other healthcare units. This will ensure that the content and layout are designed in keeping with search engine algorithmic requirements. As a medical professional, your website plays a crucial role in the success of your business. A company providing medical SEO services will have experts who can execute SEO strategies that integrate with the overall marketing plan. This helps to improve your online presence and brings more visitors. By incorporating highly targeted, user-centred, keyword-optimized content, you can draw more targeted visitors and ensure more leads and conversions. 1-800-670-2809 www.medresponsive.com