How to Get Your Medical Apps Featured on App Stores

1. How to Get Your Medical Apps Featured on App Stores You can have your medical apps featured on Google Play Store and Apple’s App store with the support of a good mobile app development company. The advent of mobiles and smartphones has led to a digital revolution in the healthcare industry. Many healthcare professionals are enthusiastic about developing mobile apps with the help of an experienced mobile app development company. Mobile technologies have shown great potential in benefiting both physicians and patients in the ever-changing health care environment. It helps physicians and other healthcare professionals to communicate with their patients and deliver quality care. There is also scope for enhanced workflow and increased patient interaction. Medical apps are technological innovations that help patients monitor their health conditions, track symptoms, check blood sugar levels, and provide reminders to take the necessary medication. According to Statista, health and fitness is named as one of the top industries to accelerate the growth of digital devices and the global mHealth solutions market is expected to reach $90.49 billion by 2022. Medical apps can be featured on popular online stores from where users can download and use them. Studies show that Apple receives around 1,000 app submissions each day, many of them being superior quality apps. Therefore, if you want your app also to be featured on App Store it should be an outstanding one that is practical and highly efficient. Why would you want to have your app featured in

2. App store or Google Play store? Because this is important to ensure a positive impact on conversions. When your apps are featured on these stores, you benefit from increased online visibility. Once the app is ready, the next step is marketing and promoting your app. For this it is important to have a strong mobile app marketing strategy that will attract more potential patients and increase downloading of the application. Marketing an app is an expensive affair but with organic marketing opportunities, healthcare apps can be given some boost. Get Your App Featured Getting featured in an app store is a great marketing strategy for app marketers. It improves visibility, downloads and improves revenue organically. Apple’s App store has about 2 million apps and Google’s Play store has over 2 million apps. There is a tough competition among app stores for getting apps noticed. Organically obtaining a featured spot in any of the app stores improves conversions and increases visibility among potential users. With increased visibility comes more downloads, and increased revenue with lower acquisition cost. So, here are some tips to get featured in App store or Play store. Google’s Play store:The main concern of Google’s Play store is making the apps discoverable and allowing users to find the app and satisfy their needs. Google features apps on 3 main lists Popular, New, and Curated. The following are some of the techniques that will help you to get your app featured in Play Store. •Have clarity on functionality and efficiency: Before submitting your app to the Play Store, the app must be tested against the Android’s App Quality Guidelines. These provide best practices to the developer that will lead to a better user experience. The guidelines also provide insights about what is essential for an app to be considered in the featured sections. It assures functionality of the app along with the best user experience. •Make use of Google Products: Google holds its I/O developer conference annually where they introduce new products and technologies for developers. Pay attention to the conference to know what exciting new products and technologies could be integrated with your app and if you are an early adopter, then there are high chances of being featured.

3. •Localization: Apps that are not restricted to a specific geographical location generally perform better because of the wide range of users this market share produces. Making your app available in multiple languages will help create an engaging experience of global users. •Keep your ratings at the top: Ratings and reviews depend on user experience. Your app ratings and reviews influence the user when deciding whether to download the app or not. Apple editors use the same decision making process to decide if they should feature a particular app. Developers should encourage users to leave reviews and keep communication channels open for user feedback. •Apple’s App store: Recently, Apple announced its latest update in iOS 13. It gives importance to personalized discoverability. Through various tabs and themed lists users are sure to find apps that are of particular interest to them. Here are some tips to get featured in Apple’s app store: •Proper functionality:Apple’s app store promotes apps that offer superior experience when compared to other apps. Make sure that your app is intuitive to use and free of any bugs that could negatively impact user experience. Keep your app up to date with new features. •Endorse Apple: A standard rule for businesses that want to be featured in the App Store is to align their goals with Apple’s objectives. So keep an eye on Apple’s annual WWDC event and on their software and hardware updates. Make sure your app is compatible with other Apple products, and chances are that if you advocate for Apple and promote their products, they’ll be more willing to return the gesture. •Native is the preferred option: Apple favors apps that are developed for iOS. So make sure that you focus on iOS development and build a native iOS app that provides a better user experience when compared to hybrid apps, and is functional across various platforms. •Optimizing app store: App store optimization refers to the process of optimizing to rank your app higher in search results. The higher the app, the more the visibility which leads to more downloads. Optimization is determined by two factors, title and keywords. The title of your app is the first thing that potential users see, and using the right keywords in your app will help get the heaviest traffic. Both app stores are making efforts to feature and promote apps in their own ways. Although getting featured is never guaranteed, using the above-mentioned practices will increase the likelihood that store editors will notice your app. Healthcare professionals can test and improve their processes through mobile apps developed with the help of a good mobile app development company. www.medresponsive.com