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Improve Your SEO Ranking and Visibility with Local Reviews

With the help of SEO services in Long Island, you can get more reviews. They also help healthcare professionals in optimizing other SEO factors to improve ranking and traffic.

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Improve Your SEO Ranking and Visibility with Local Reviews

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  1. Improve Your SEO Ranking and Visibility with Local Reviews With the help of SEO services in Long Island, you can get more reviews. They also help healthcare professionals in optimizing other SEO factors to improve ranking and traffic. Today almost everyone owns a mobile device and also have access to the Internet. To get any healthcare information or to make an appointment with the doctor, people first go online to check reviews about the doctor. If you are a medical practitioner looking for ways to improve the visibility of your medical practice, a practical option is to utilize healthcare digital marketing, and positive online reviews from potential patients help to build trust and assurance with the people. This is because online reviews represent an unbiased opinion about your medical practice. The reputation of potential healthcare providers can be determined by patients’ online reviews. Online reviews provide information regarding the credentials and credibility of the doctor. Healthcare reviews can be seen on Google + as well as websites such as ZocDoc, Vitals or Health grades. Reviews can be of two types: Positive reviews: If someone offers a positive comment or a compliment, then make sure that you thank them. Acknowledging your patient reviews and feedback shows that you care for your patients and it also builds online engagement that is important to win more traffic to your medical practice.

  2. Negative reviews: Negative reviews can instil fear in healthcare professionals but these can be used to rectify your mistakes and consider it as a learning experience. Take negative reviews as constructive criticisms and improve the experience of your patients in the future. Make sure that you never ignore negative reviews or be defensive because it shows that you are trying to hide something and it exacerbates the patient’s frustrations. Respond to negative comments with an open mind. Researches show that online reviews are one of the most important factors of SEO ranking. Reviews from Google My Business (GMB)can affect SEO ranking. Google’s affinity for reviews is similar to that it has for back links. Google rewards businesses that receive backlinks from other websites. In the same way, the more the positive reviews about your medical practice, the higher Google ranks your website. Although Google does not reveal the rationale behind its search algorithm, here are a few things that you should know about reviews on Google My Business. Content of the review is important: Google is adding local focused features to Google My Business and it has become a valuable factor for SEO ranking. Reviews with keywords are considered the second biggest SEO factor for determining where a local business shows up in the local pack. Local pack is the box that appears at the top of the search results, below the map and this is the first thing that consumers see in a search results page. Researches show that keywords that you are trying to rank for and the city or neighbourhood that your business is located in are two things that make your healthcare business show up on local pack. You can also add SEO content to your GMB page. Google Q and A is a GMB feature that allows medical professionals and patients to ask questions and provide answers.

  3. Patient engagement should be the focus: Patient engagement is higher on social media channels and it is important in Google My Business. Instead of having patients post on social media, you can ask them to leave reviews on GMB and post questions on Google Q and A. In a GMB’s support page “How to Improve your Ranking on Google”,Google suggests that businesses, “Interact with customers by responding to reviews that they leave about your business.” This shows that response affects SEO ranking. Responding to patients’ reviews could change the way patients feel about your medical practice. According to researches, 89 percent of consumers are willing to change a negative review depending on your response.

  4. Earn clicks with reviews and visibility with clicks: Better reviews and ratings can get you more traffic to your website. According to researches, over 50 percent consumers pass up companies with less than 4 rating. Good reviews increase the chances of more website traffic and it boosts SEO ranking and create positive feedback loop. Healthcare marketers should focus on online reviews to get more patients to their medical practices. Online reviews are also important for SEO ranking. With the help of SEO services in Long Island, you can get more reviews. They also help healthcare professionals in optimizing other SEO factors to improve ranking and traffic. 800-670-2809

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