Why it is Important to Use Only White Hat SEO Techniques

1. Why it is Important to Use Only White Hat SEO Techniques Reliable Medical SEO Service providers use only white hat techniques to help healthcare businesses improve their search rankings. Healthcare businesses like hospitals, primary care units, and physician’s practices rely on various medical SEO techniques provided by Medical SEO Service providers to improve their search rankings and attract targeted traffic to their website. The aim of SEO is to improve traffic volume and conversions, and businesses need to follow best practices to achieve these goals. This means they should use only White Hat SEO and avoid Black Hat SEO tactics. White SEO hat techniques are those that are approved by the major search engines and meet their terms and conditions. White hat techniques refer to the use of optimization strategies, techniques and tactics that focus on a human audience. A reliable healthcare digital marketing company will only use ethical, reliable ways to increase their clients’ search engine rankings. White hat techniques include the following: ➢Good quality content: Posting well written quality content that is share-worthy and link-worthy will improve your online ranking and attract your target audience. The content should be original and relevant to your niche.

2. ➢Relevant backlinks: According to Google, links leading back to your site are considered a vote of confidence. This means that the quality of the content is good. Offsite links that offer similar good quality content are also relevant. ➢Right use of effective keywords: Using the right keywords is essential. Identify the effective and relevant keywords by researching and use them correctly. Long-tails keywords or phrases can help capture your target audience and earn your site better search rankings.

3. ➢Good use of metadata, title and keyword: The meta description is the small description written for people in search results under the page title. It should contain relevant keywords, but should not be overstuffed with keywords. Similarly, use accurate keywords in titles also. ➢Internal links: Linking to content within your site is a good practice. Having two or three links to deep seeded pages within your site would be ideal. ➢Easy navigation: Search engines take into account ease of navigation while assessing the usefulness of website. So ensure that users can find what they want easily on your site. Sites that allow users to get around easily also tend to perform better in organic search results.

4. Black hat SEO techniques are deceptive and aimed at earning higher search ranking than deserved by deceiving search engine algorithms. These unacceptable practices include: keyword stuffing, hidden text and links, article spinning, and more. This is a temporary and unethical solution for better ranking that often ends in penalties. Here the black hat techniques to avoid: ➢Paid links: A paid link is a link that you buy with money or goods. First look at the anchor text and identify the wording that is hyperlinked. If the text seems random with no connection to the link, it could be bought. The next step is to consider the number of pages. You can also use SEO tools for spotting paid links. ➢Stuffing keywords: Stuffing keywords in content to rank higher in Google search is the most common black hat technique. Keyword stuffing can be tough to identify because Google regularly changes its definition of what percentage of text should include the keyword. To identify keywords, look for them in key places like the title, meta data and introduction. Use right number of keywords to avoid getting penalized. ➢Hidden links:Hidden links are links that users usually don’t see. However, search engine spiders take them into account when determining a website’s ranking. Google’s Webmaster guidelines specifically outlaws: •Off screen links •Placing text behind an image •Text with a font size of zero •Linking a small part of a text •Using a white background with white text ➢Private Blog network: These networks are a way to build back links through a series of blogs. You can either increase the ranking of one central or build domain authority for each other through a web. Google is working hard to penalize these blog networks. The following information is used to connect a network of blogs: •Same IP address •Identical or similar content •Shared server •Same owners

5. Both SEO strategies are different but they share a common goal -- to improve website visibility. Black hat techniques may be easy, but they provide only short term success and Google penalizes sites using them. White hat techniques take more time to see results, but are focused on improving search performance through good quality content and ethical means. Reliable healthcare SEO companies implement only white hat techniques to drive targeted traffic to a website. 200 Broadhollow Road, Suite 207 8596 E. 101st Street, Suite H 800-670-2809 Melville, NY 11747 Tulsa, OK 74133