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http://medsoulindia.com/ - Medical tourism is one of the most substantial growing concepts in India. Medsoul is offerings exceptional top-quality and wellness treatments such as Medial Tourism India, Health Tourism India and Medical Travel India to their valued customers at a fraction of the cost they can get it at their place
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http://medsoulindia.com/ info@medsoulindia.com +91 99250 27456
Medical Tourism India - Marketing opportunities and challenges • Medical tourism refers to the people travelling abroad in search of Medical Surgeries. It’s an emerging trend in the industry that people from developed countries such as America & Europe are flocking to India in need of an affordable quality medical treatment. • India has emerged as a popular Medical Tourism destination. The improving infrastructure, the liberalized visa policies & the enhanced Healthcare services of India has greatly contributed towards rising trend of Medical Tourism. There are lot of prospects & opportunities for Medical Tourism in India.
India’s massive size, population, natural & geographic improvement, Cultural as well as artistic diversity offers ample of opportunities for the travel & tourism industry. The aggressive marketing strategies implemented by Indian Government have aid in influx of tourists. The new forms & regimes of Visa procedure has also played a vital role in promoting Medical Tourism in India.
India has gained a major popularity in medical tourism industry in last couple of years. The major advantage lies in the affordable cost of health services in addition to state of the art technology, qualified & professional medical team. Therefore, medical tourism in India has immense opportunities. • Development of eco-friendly hotels has helped attracting thousands of people from abroad to take a medical vacation in India.
When there are lots of opportunities; there lies few challenges for Health Tourism in India. • Infrastructure is directly related to tourism & travel industry enhancement. The access to roads, electricity, water & telecommunication sectors are still lacking the facilitation. • Amenities available at several tourist locations need to be improved. The basic amenities such as drinking water, clean toilets & clean waiting rooms are required to be developed. • Availability of skilled manpower is still a challenge. We actually have demand supply mismatch for skilled manpower in India. The industry has no option but to fill the gap with unskilled manpower which adversely affects the quality of services offered to the tourists.
Due to lack of budgetary support, travel & tourism industry do not get enough boost for marketing promotion which is very important aspect for the industry to develop & flourish. • There are still hindrances in tourist visa procedure which restricts the people to fly to India for Medical Surgeries. The Medical Tourism in India is set to flourish in years to come. The foreign tourists’ arrival in India has grown. The higher income & affordability has increased which has led to business travel. These are the clear signs of long term prospectus for the Indian Medical Tourism Industry.
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