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Paul C. Bishop, Ph.D. Managing Director, Research NATIONAL ASSOCIATION OF REALTORS ®. Real Estate Market Outlook: Peering Through the Clouds. OHIO ASSOCIATION OF REALTORS ® Winter Conference January 14, 2008 . Overview. The Market Setting Sales are down and consumers are skittish
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Paul C. Bishop, Ph.D. Managing Director, Research NATIONAL ASSOCIATION OF REALTORS® Real Estate Market Outlook:Peering Through the Clouds OHIO ASSOCIATION OF REALTORS® Winter Conference January 14, 2008
Overview • The Market Setting • Sales are down and consumers are skittish • The Outlook • Partly cloudy • What do Buyers and Sellers Expect from You in this Market? • Expertise and guidance
Buyers and Sellers are Jittery about the U.S. Economy • Unemployment: 5% (Dec), up from 4.7% • Job growth: +18,000 (Dec) • GDP: +4.9% (Q3) • Consumer spending: +2.8% (Q3) • Business investment: +9.3% (Q3) • Residential investment: -20.5% (Q3) • Exports: +19.1% (Q3) • Oil prices: $100/bbl • Stock market: Up, Down and Sideways
New Construction HasBeen Hit Hard thousands of units 38% decline from peak Source: U.S. Census
Consumers RethinkNew Home Purchase Plans thousands of units 40% decline from peak Source: U.S. Census
Existing Home Sales Have Also Fallen thousands of units 20% decline from peak Source: NAR
More Sellers than Buyers = Rising Inventory months supply Source: U.S. Census, NAR
As a Result PricesHave Declined % New Home Prices: -2.1% Existing Home Prices: -1.9% Source: NAR
Some Markets Remain Quite Robust Source: NAR, 2007Q3
But Others are Suffering Source: NAR, 2007Q3
Tough Job Situationin Ohio thousands Decline from peak:-195,000; -3.5% Source: BLS
Areas of Strength and Weakness in Local Job Market Source: BLS
No Upturn in Existing Home Sales in Ohio Yet Q3 06 to Q3 07 U.S: -13.7% Ohio: -11.6% Indiana: -9.4% Kentucky: -7.2% Michigan: -4.0% Pennsylvania: -3.2% West Virginia: -19.0% 11% decline from peak thousands of units Source: NAR
Median Prices Weak in Many Ohio Markets Source: NAR, 2007Q3
Subprime Loan Implosion • Homeowners facing higher resetting rates and foreclosures • Wall Street reassessing risk • Sub-prime brokers getting out or being pushed out • Potential home buyers left out in the cold
Mortgage Delinquencies:A Tale of Two Sectors % Stagnant prices limit ability to refinance out of high risk loans Housing boom permits re-financing and lowers delinquency rate Job losses push up Delinquency rate Source: Mortgage Bankers Assn
Foreclosure Rates Far Higher Among Subprime % Source: Mortgage Bankers Assn (3Q07)
Share of Subprime Loans is Relatively Small… Source: NAR Estimate
…But Subprime Loans Account for Most Foreclosures Source: NAR Estimate
Wide Regional Differences in Foreclosure Rates % Source: Mortgage Bankers Assn (3Q07)
Highest Foreclosure Rates in the Upper Midwest % Source: Mortgage Bankers Assn (3Q07)
U.S. Economic Outlook Source: NAR, January 2008 forecast
U.S. HousingMarket Outlook Source: NAR, January 2008 forecast
Getting to KnowToday’s Buyer and Sellers • In today’s market, what do buyers and sellers want? • First-time buyers are the leading edge of the home buying market • Evolving demographics influence who is in the market to purchase a home • Generational differences affect preferences for location, features, search process and reasons for buying or selling a home
What do Buyers do First When Looking for a Home? 91% used the Internet during their home search Desire for a smaller home is one of the top reasons for buying Over half blog or use social network sites at least a few times a week Over half visited an open house Source: 2007 NAR Profile of Home Buyers and Sellers Age of Home Buyer
Buyers Look for Information Online… Age of Home Buyer Source: 2007 NAR Profile of Home Buyers and Sellers
…But Most Find their Agent Through Referrals Source: 2007 NAR Profile of Home Buyers and Sellers
Sellers Also Depend on Referrals When Choosing an Agent Source: 2007 NAR Profile of Home Buyers and Sellers
What Buyers Want Most from Real Estate Agents Small differences among demographic groups Source: 2007 NAR Profile of Home Buyers and Sellers
Trust and Reputation are Key in Buyers’ Use of Agent Source: 2007 NAR Profile of Home Buyers and Sellers
What Sellers Want Most from Real Estate Agents Source: 2007 NAR Profile of Home Buyers and Sellers
Educating Sellers – Your Role as an Expert 24% of homes were on the market for 17 or more weeks Weeks home was on the market Source: 2007 NAR Profile of Home Buyers and Sellers
What Does it All Mean • Big changes in the real estate market • Sluggish activity in many (but not all) regions • Foreclosures will hold back market in some areas • Pent-up demand will lift many markets in the next year or so • In a tough market, buyers and sellers need your expertise • Real estate remains one of the best investments for most households
For more information: Paul C. Bishop NAR Research Division 202-383-1246 pbishop@realtors.org www.realtor.org/research