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6 Marketing Automation Tips for Small Business

Small businesses are utilizing marketing automation platforms to help grow their business more than ever before. When it comes to capturing leads and nurturing them into sales-ready prospects, marketing automation provides the tools to necessary to execute, manage and automate tasks that helps drive growth.

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6 Marketing Automation Tips for Small Business

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  1. 6 MARKETING AUTOMATION TIPS FOR SMALL BUSINESS Small businesses are utilizing marketing automation platforms to help grow their business more than ever before. When it comes to capturing leads and nurturing them into sales-ready prospects, marketing automation provides the tools to necessary to execute, manage and automate tasks that helps drive growth. Build your list from people interested in your products or services Establish your goals for Marketing Automation Driving traffic to your website’s blog is a great way to acquire new prospective customers. By offering a email newsletter opt- in, you can capture leads interested in receiving updates on new posts directly to their inbox. As a small business just starting out with marketing automation you should determine your objectives and establish a set of measurable goals that will ultimately shape how your campaigns will be designed. Make your Automated Emails appear as “Un- Automated” as possible The beauty of marketing automation software is that it allows you to address the needs of your audience and the right time during the their journey, however, it is very easy to lose sight of the “human touch” that make campaigns most effective. Segment your lists based on interests and tailor your messaging Segmentation is key to any successful marketing automation campaign. If your business offers a wide variety of products or services, you should ensure that your email content is tailored to the interests of each specific customer to move them further down the sales funnel. Perform Split-Testing Split Testing (also referred to as A/B testing) in email marketing is a method of conducting experiments using multiple variants of messaging to gather data on the best performing campaigns to make informative optimizations. Start Small and Measure your Efforts It takes time to develop a well-oiled, marketing automation machine capable of nurturing sales-ready leads. Small Businesses just getting started should understand the importance of testing campaign messaging and response to . CONTACT US Visit www.soffront.com Call us at 1-800-763-3766 Email us at info@soffront.com

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