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“Business Plan Pitching”

“Business Plan Pitching”. Altana Workshop:. Special Communication and Presentation Skills for Entrepreneurship. Pitching in 10 Minutes or 30 – 120 Seconds . Instructors : Tabea Steffke (KIT: HoC), Wolfgang Runge HoC: House of Competence. Prerequisites.

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“Business Plan Pitching”

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  1. “Business Plan Pitching” Altana Workshop: Special Communication and Presentation Skills for Entrepreneurship Pitching in 10 Minutes or30 – 120 Seconds Instructors: Tabea Steffke (KIT: HoC), Wolfgang Runge HoC: House of Competence

  2. Prerequisites • Persons who have attended the “Technology Entrepreneurship” course and qualified for an “Attendance Confirmation” • Any person who has authentically attended a course, seminar or workshop (outside KIT) dedicated to “how to write a business plan” • Any person who is just about to write a business plan W. Runge 03/2013

  3. Workshop Purpose • Reinforce and extend knowledge about preparing a business plan for a new technology-based firm (NTBF) • Grasp and practice the essentials of presentation skills • Learn how to pitch through an “elevator pitch” and short “business plan” presentation • Specifically, learn how to create and present an elevator pitch using structural models • Practice presenting yourself, (parts of) a business plan or related company presentation W. Runge 03/2013

  4. Pitching (in Minutes) • The meaning (in the context of firm foundation or growth): raising financial backing or other kinds of support • The approach: seeking agreement • The purpose: go to the next stage –due diligence (of a business plan, entering negotiations) W. Runge 03/2013

  5. Workshop Agenda: Morning - 1 W. Runge 03/2013

  6. Workshop Agenda: Afternoon - 1 W. Runge 03/2013

  7. Workshop Agenda: Morning - 2 W. Runge 03/2013

  8. Workshop Agenda: Afternoon - 2 W. Runge 03/2013

  9. Appendix: Material on the Web *) Workshops and Seminars • Introduction • Meta-Presentation • Opening • Elevator Pitch • Business Plan Specifics • Präsentationstechniken • Nichtverbale Kommunikation • Feedback geben und nehmen *) http://www.ce.ioc.uni-karlsruhe.de/ W. Runge 03/2013

  10. Business Plan Evolution Concept Summary Elements: • Explain the problem or need and identify the customer • Tell why a customerwill pay for the solution Concept Summary: • A short description of the new business(“Narrative”) • Explain the proposed solutionand the uniqueness ofthe solution Elevator Pitch(30-120 Sec.) (“Spoken”) (“Written”) Business Plan(10 Min. Presentation) Concept Summary Business Plan(20 - 45 Min. Presentation) Business PlanExecutive Summary Business Plan(Full Document) W. Runge 03/2013 (cf. Module 11 of Technology Entrepreneurship course)

  11. Business Plans and Structural Models • A business plan is a highly structureddocument • Hence, • a business plan may be created on the basis of a template reflecting the structural model • A presentation of a business plan can be composed of a business plan template and a purposive structural model for speaking in the public W. Runge 03/2013

  12. Some Pitching Scenarios • “Cold Call” (in German “Kaltakquise”) – rarely successful • One-On-One Talk/Discussion • Elevator Pitch • Upfront Presentation W. Runge 03/2013

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