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MAISA FONSECA DE ALMEIDA

ERASMUS MUNDUS THEMATIC CONFERENCE BORDEAUX, FRANCE. GREEN CULTURAL CIRCUIT TERRITORIAL HERITAGE IN THE CITY OF SÃO CARLOS - BRAZIL Escuelas modernas de capacitación profesional (servicios asistenciales y educacionales). MAISA FONSECA DE ALMEIDA. Tutor: Víctor Fernandes Salinas

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MAISA FONSECA DE ALMEIDA

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  1. ERASMUS MUNDUS THEMATIC CONFERENCE BORDEAUX, FRANCE GREEN CULTURAL CIRCUIT TERRITORIAL HERITAGE IN THE CITY OF SÃO CARLOS - BRAZIL Escuelas modernas de capacitación profesional (servicios asistenciales y educacionales) MAISA FONSECA DE ALMEIDA Tutor: Víctor Fernandes Salinas UNIVERSITY OF SEVILLE (ES) – UNIVERSITY OF GENOA (IT) - PAUL CÉZANNE UNIVERSITY (FR) MASTER ERASMUS MUNDUS ÉTUDES URBAINES EN RÉGIONS MÉDITERRANÉENNES

  2. BRAZIL SÃO CARLOS São Carlos, Brazil, 2008/ Source: Prefeitura Municipal de São Carlos - SMHDU

  3. SÃO CARLOS, BRAZIL TERRITORIAL HERITAGE analyze the territorial heritage in the city of são carlos a concept that considers city’s natural and cultural heritage identity analyze the reconnaissance and use of this heritage, its identity and relationship with citizens and visitors. evaluate the concept of heritage in the city, enlarge the possibility of work the natural and cultural variants, Seek to Integrate resources and create a network. network This concept aims to improve territory's efficiency and competitiveness Innovating by strategic territorial management. Strategic

  4. SÃO CARLOS, BRAZIL PROBLEMATIC TERRITORIAL HERITAGE insufficiently identified, Preserved and used need of a larger concept to the resources. heritage and cultural variants of the territory. Integrate the environmental resources and cultural heritage. analyze the potential of the city, by using the concept of strategic marketing in the urban management. Identify the strengths, weaknesses, opportunities and threats of the territory linked to its heritage

  5. SÃO CARLOS, BRAZIL STATE OF PLACE TECHNOLOGICAL, EDUCATIONAL AND SCIENTIFIC CENTER INTERNAtIONaL INFLUENCE : IMPORTANT POTENTIAL AS A TECHNOLOGICAL, EDUCATIONAL AND SCIENTIFIC CENTER TERRITORIAL HERITAGE INSUFFIcienTlyIDENTIFIed and valorized – no linkagetothecity’scolectiveimage and no RECONNAISSANCE OF ITS NATURAL AND CULTURAL HERITAGE HYDRAULICS RESOURCES IMPORTANT HYDRAULIC RESOURCES – BIG PART OF THE URBAN CITY IS SITUATED IN PERMANENT PRESERVATION ZONES, INVADED BY BUILDS AND ROADS

  6. SÃO CARLOS, BRAZIL OBJECTIVES • analYzE THE city’s TERRITORIAL HERITAGE BY ITS HISTORical, CULTURAL AND NATURAL CONTEXT • General Objective: • Identify the territorial heritage of São Carlos’ city • Specific Objectives: • develop diagnostics and impacts of the territory: the natural resources and the cultural heritage • create a network: possible tourist routes, measure impacts and agressions, threats and predictions of impacts • interdisciplinary heritage approach: new sustainable strategies to the territorial development • improve the urban management and build a sustainable city by innovativing solutions for the territory: the sustainability

  7. SÃO CARLOS, BRAZIL METHODOLOGIE DELIMIT the ORIGINAL ZONE as a city in thecity’smap. RECOGNize ITS CULTURAL AND NATURAL POTENTIAL and itsintegrationpotential. BY USING THE city’s HISTORICAL, GEOGRAPHIC, CARTOGRAPHIC DATAS and THE urban DEVELOPMENT PLAN. QUESTIONS RELATED TO THE HERITAGE AND TERRITORY ISSUES. analysIS OF ITS COMPETITIVE POSITIONING, focusing on: the economic situation, geographical position and history. ECONOMY COMPETITIVE POSITIONING GEOGRAPHICAL POSITION HISTORY LOCATION

  8. SÃO CARLOS, BRAZIL URBAN AREA Source: MASIERO, 2008

  9. SÃO CARLOS, BRAZIL URBAN NETWORK AND ROAD CONNECTION THE CITY IS LOCATED IN THE STATE’s GEOGRAPHICAL CENTER, an AREA WITH A high CAPACITY TO ABSORB INVESTIMENTS, provided FROM ROADS, RAILWAYS AND WATERWAYS WITH an EASY ACCESS TO THE MAJOR PORTS AND MERCOSUL COUNTRIES 220.463 Inhabitants 1140,92 km²territorial extention 231km Distante from São Paulo State’s capital São Carlos, Brazil/ Source: Google maps

  10. SÃO CARLOS, BRAZIL LECTURES OF THE ORIGINAL ZONE LOW POPULATION DENSITIY MODEL CITY INACTIVES AREAS WITH URBAN INFRASTRUCTURE DIFFUSE CITY SÃO CARLOS’ URBAN MANAGEMENT PLAN -DIRETTRICES TO PROMOTE AND PRODUCE THE GROWTH AND DEVELOPMENT PLANIFICATION OF THE CITY São Carlos, São Paulo, Brazil / Source: Google maps

  11. SÃO CARLOS, BRAZIL ECONOMIC SITUATION Universidade de São Paulo Universidade Federal de São Carlos TECHNOLOGICAL CAPITAL 200 HI-TECH enterprises INDUSTRIaLpotential: Volkswagen (motors), Tecumseh (compressors), Faber Castell (pencil), Electrolux (refrigerators and stoves), others... COMMERCIAL SECTOR LOCAL: city and region agricultureandlivestockindustrySECTOR IMPORTANT sector: PRODUtIoN of milk, sugar cane, orange, chicken, meat and more...

  12. SÃO CARLOS, BRAZIL PERMANENT PRESERVATION AREA (APP)

  13. SÃO CARLOS, BRAZIL CULTURAL HERITAGE Central Area of São Carlos, Brazil /Source: Google maps

  14. SÃO CARLOS, BRAZIL TERRITORIAL HERITAGE creation of a new Touristic ROUTE: Cultural and ecological tourism Using the ideas of strategic marketing as marketing city and SWOT Analysis. Create another city's image BY USING ITS NATURAL AND CULTURAL HERITAGE TO PROPOSE NEW STRATEGIES FOR A SUSTAINABLE TERRITORIAL DEVELOPMENT Current Heritage Route Project Map/ Source: FPMSC

  15. SÃO CARLOS, BRAZIL CONCLUSION These features are seen as a network THAT INTEGRATES new potential dataS BY THE city's CONTEXT analysis. THE MAP’S LECTURE ALSO SHOWS THE CITY’s ORIGINAL ZONE and its necessary PROTECTION. trying to build a MORE sustainable city and to improvE the quality of life. create a stronger cultural influence and increase the nature’s image in the city. All in all, propose to construct and structure BY A new city's analysis that uses natural and cultural features maps. a new CONCEPT of HERITAGE by proposing new strategies for a sustainable territorial development.

  16. SÃO CARLOS, BRAZIL REFERENCES BENKO, Georges. Estrategias de comunicación y marketing urbano. EURE (Santiago). v. 26. N.79. Santiago, dic. 2000. BERG, Leo Van Den; KLINK, H. Arjen Van. (1995). Planificación Estratégica y Marketing Urbano. Situación: revista de coyuntura económica. nº 3, p. 39-53. MASIERO, Daniel. Vazios Urbanos na Zona de Ocupação Induzida de São Carlos – SP. Universidade Federal de São Carlos. Depto de Engenharia Civil, Núcleo do Geoprocessamento: São Carlos, 2008. Biblioteca Central da Escola de Engenharia de São Carlos – EESC/ USP Available in: < http://www.eesc.usp.br/biblioteca/ > Biblioteca de la Universidad de Sevilla Available in: < http://www.us.es/biblioteca > Fundação Pro-memória de São Carlos Available in: < http://www.promemoria.saocarlos.sp.gov.br/ > Secretaria Municipal de Habitação e Desenvolvimento Urbano de São Carlos Available in: < http://www.saocarlos.sp.gov.br/index.php/secretarias-municipais/115259-secretaria-municipal-de-habitacao-e-desenvolvimento-urbano.html > Sites PREFEITURA MUNICIPAL DE SÃO CARLOS Available in: < http://www.saocarlos.sp.gov.br/index.php/prefeitura.html>

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