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Access Rules

Access Rules. Presentation to EPRA October, 2004. Overview. Background (Legislation / current levels) BCI approach to the development of the Rules Rationale for this approach Process Outcomes. Legislative Background. Section 19(11) Broadcasting Act 2001

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Access Rules

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  1. Access Rules Presentation to EPRA October, 2004

  2. Overview • Background (Legislation / current levels) • BCI approach to the development of the Rules • Rationale for this approach • Process • Outcomes

  3. Legislative Background Section 19(11) Broadcasting Act 2001 ..shall make rules requiring each broadcaster to take specified steps to promote the understanding and enjoyment by- (a) persons who are deaf or hard of hearing, and (b) persons who are blind or partially sighted, of programmes transmitted on ay broadcasting service provided by him or her. Section 19(12) ‘may...require a broadcaster to ensure that a specified percentage of programmes transmitted on a broadcasting service..employs specified means’

  4. Forms of Access Provision • Subtitling • Captioning • Sign Language • Audio description

  5. Current Service levels Subtitling RTE 1 Net 2 TG4 TV3 Peak Time 82% 53% 50% 12% Over 24 hours 42% 14% 11% 11% Over 18 hours 56% 19% 15% 8.5% Conventional subtitles (page 888) widely available Cost depends on mix of programming

  6. Irish Sign Language • Limited provision on RTE 1 • Language particular to country • Specialist programmes/all programmes • ‘Closed’ signing not possible on analogue system • ‘Open’ signing is possible

  7. Audio Description There is no audio description provision Needs digital distribution Concerns about archive of material

  8. BCI Approach • Influenced by: • BCI regulatory principles • Culture • Precedent - Children’s Advertising Code • Flaws in traditional approach • Feedback from constituent groups

  9. Approach to Development of Rules • Information gathering • Research - ‘Accessing Television’ • Pre-consultation • Initial submissions from stakeholder groups • Developed process based on information

  10. Process • Phase 1TargetedConsultationOct 2003 - Jan 2004 • Consultative Forum established • 24 Members • 4 meetings • Independently chaired • Members are representatives of the interested parties • Agenda • Phase 2Public Consultationon Draft Access Rules September - November 2004

  11. Process Phase 1 • Consultative Forum Members • Broadcasters: RTÉ, TV3, TG4 • User Groups: Irish Deaf Society • National Association for Deaf People • Irish Hard of Hearing Association • National Council for the Blind in Ireland • Cable: Chorus, Setanta, ntl • Regulators: BCI, Comreg

  12. Rationale • Preferred Method • Ownership • Targeted • Timeframe

  13. Issues to consider • Language • How issue is framed • Not a singular voice • Representative nature of members • Credibility and acceptance of Chairperson • Transparency • Assistive technologies

  14. Outcomes • Access Principles • Influencing Factors • Technical Issues • Proposals on Access Targets

  15. Access Principles • Agreement on: • Access • Excellence • Incremental Progression • Responsiveness

  16. Influencing Factors Agreement on: 1. Differentiation between broadcast services *stage of development *level of current provision *nature of broadcaster, public/private *technical/human resource cost *technical capacity *type of programme schedule 2. Service Provision 3. Funding 4. EU Developments

  17. Technical Factors • Agreement on: • Technical limitations • Agreement significant in clarifying expectations

  18. Chairperson’s Report • Recommended adoption of: • Access Principles • influencing factors • Technical Report • Also included proposed targets

  19. Stakeholder submissionsKey points raised • User Groups • RTÉ • TG4 • TV3

  20. Phase 2 Public Consultation • Consideration by BCI of Forum outcomes • Drawing up of targets and timeframes • Production of Access Consultation Document (in braille and on audio tape and signed video) • 12 week timeframe

  21. Proposed Targets Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Yr 7 Yr 8 Yr 9 Yr 10 RTE 1 55% 62% 69% 75% 81% 86% 90% 93% 96% 100% Network 2 24% 33% 42% 51% 60% 67% 73% 80% 85% 90% TG4 24% 30% 36% 42% 50% 56% 62% 68% 74% 80% TV3 12% 19% 26% 33% 40% 44% 48% 52% 56% 60%

  22. Determining factors • National free to air service • Public Sector Broadcaster • Commercial broadcaster • Current levels/capacity • Stage of development • Mix of programming • Key service - news/youth/ • Linguistic imperative

  23. Summary of key questions • Should there be specific % targets? • Should programme genres/time blocks be prioritised? • Should children’s programmes be prioritised? • Should captioning be allowed? • What issues should be addressed in the guidelines? • Do you agree with the use of an 18 or a 24 hour day as the basis for targets?

  24. Summary of key questions • Views on the principle of setting different targets for each broadcaster? • Views on proposal to use a 10-year timeframe? • Views on proposed targets? • View on sign language and audio description for public service broadcaster only? • Views on the proposed review period of 3 years?

  25. Next steps • Deadline 10th November 2004 • Summary of responses • Consideration and decision December 2004

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