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Global Excellence in Providing Kitchen & Bath Solutions. Content. Company Profile 公司簡介 Business Model & Strategies 發展策略 Financial Highlights 財務報告 2008 Outlook 未來展望. Who we are. Profile : 1979 founded 1989 started a factory
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Content • Company Profile 公司簡介 • Business Model & Strategies 發展策略 • Financial Highlights 財務報告 • 2008 Outlook 未來展望
Who we are • Profile: 1979 founded 1989 started a factory 1993 move factory to China 2005 listed in SZSE • Listed: TSEC (Taiwan)、SZSE A Share (China) • Products: Faucets(44%)、Ceramics (27%)、Accessories(9%)Showerheads(7%)、Kitchen cabinets(13%). • Operation: 10 factories、10 marketing companies、13 brands 2007 group sales NT$23bn. • Global Investments: more than NT$9 bn.
Global Business Scope Channel Manufacturing GU Group
Group Headcounts Total headcounts : 9,310 North America : 274 Europe: 831 China : 7,646 Taiwan : 559
Management Team Group Chairman & President Scott Ouyoung
Business Model Product Manufacturer Brand/Channel Distributor In-house Own Brands 52 % 43 % product Outsourcing ODM 48 % 57 %
GU Global Strategy factories Germany Shandong Montreal Texas Mexico Shenzhen (一)產業鏈的垂直整合 (二)全球佈建: • GU ODM(1979~) • GU Local Brand (1993 ~) • GU Global Brand (2007~) (三)追求市佔率與獲利成長
GU ODM (1979) HOMEMARK好美佳
GU Local Brands (1993) 1999 1993 2000 2003 2002 2006 2003 2003 2006 2004 2007
GU Global Brand – Danze (2007) 資源共享、借力使力
800 710 600 396 316 304 400 239 154 109 200 0 2001 2002 2003 2004 2005 2006 2007 Sales- GU Group Note: CAGR (2001 ~ 2007) =30.33 % Unit:USD mn
GU Group sales breakdown 100%= US 710 million (2007) North America 49% Europe 44% China 3% Others 4%
Major M&A History 2003~2007 Acquisition amount more than NT$3bn
2008 Major CAPEX in China Unit:NT$m 1.Kitchen Cabinets JV Business NT 100 2.Home Boutique Expansion NT 220 (Shanghai) 3.Faucets Expansion (Qingdao)NT 260 4.Milim Ceramics ExpansionNT 230 Total 810
未來投資(一):成霖與歐洲廠商合資廚櫃工廠 預估投資額: NT$ 1億
未來投資(二): 上海麗舍擴店 預估投資額: NT$ 2.2億 Beijing Shanghai
未來投資(三): 青島水龍頭廠 預估投資額: NT$ 2.6億
未來投資(四): 美林陶瓷擴廠 預估投資額: NT$ 2.3億