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ADVERTORIALS

ADVERTORIALS. CREATING SUCCESSFUL CAMPAIGNS IN NON-TRADITIONAL ADVERTISING SPACE. What is an Advertorial?. Advertorials are a form of advertising that mimic editorial content but are sponsored by, or even written by a local business.

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ADVERTORIALS

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  1. ADVERTORIALS CREATING SUCCESSFUL CAMPAIGNS IN NON-TRADITIONAL ADVERTISING SPACE

  2. What is an Advertorial? Advertorials are a form of advertising that mimic editorial content but are sponsored by, or even written by a local business. Advertorials are marked as advertisements but otherwise do not differ in tone or quality from the other content on the site.

  3. When Does An Advertorial Work? Before selling an advertorial, please ask yourself the following questions: Is this content I would put on this site, even if it were not sold? Is the content interesting, relevant, rich, innovative, informative, fun? Does the advertorial showcase the client and the product/service naturally?

  4. Advertorial Example Bloomington sold an advertorial to a local meat shop. It included a weekly short video posted on the web site that demonstrated a grilling tip. A “featured” meat that was on sale or available at the store that week was included in the video to showcase the client’s product. Here are the topics: 1 - Gourmet Burgers and Brats 2 - Dry Rubs 3 - Marinades 4 - Father's Day Ideas 5 - The Bacon Bomb 6 - Ribs (Different kinds, tips on cooking them) 7 - Hot Dogs (these aren't your normal hot dogs) 8 - Sides (More than just a meat shop, he's a full deli too) 9 - Charcoal vs Gas 10 - Specialty Items (He has a bunch of local products that are hard to find) 11 - Beer Can Chicken 12 - Roasts 13 - Seafood 14 - Bacon (Better selection than your corner grocery store) 15 - Use A Meat Thermometer

  5. The advertorial package includes: • Set number of posts featuring or written by client • Post featured in the blog loop and/or DL • Can be text, video or a combination • Can be posted to Facebook/Twitter for additional cost Pricing: $400 station/week

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