Some Market Data, What It’s Trying to Tell Us, and Why We Should Listen

1. Some Market Data, What It’s Trying to Tell Us, and Why We Should Listen

2. Agenda • Where to Find Market Data • 16 Career Clusters • Examples: • Health Science • Manufacturing • Information Technology

3. Why Look at Market Data? • We need it when we’re … • Establishing program need, and appropriate level(s) • Certificates • Associates Degrees • Applied Baccalaureates • Estimating scale & operating costs • Looking to the longer term (we can’t build new programs overnight) • We’re required to use it when we’re writing … • PAR Form for Associates degrees • Statement of Need (Forms A & B) for Applied Baccalaureates

4. Where to Find Market Data

5. List of Links Temporarily (until we can move it to SharePoint): www.capeesh.net/RAPID

6. Types of Data • Databases • Analysis and Reports • Strategies and Plans • Other Data Sources e.g. • Employer Interactions • Hearsay

7. Example: Database http://www.bls.gov/data/ Bureau of Labor Statistics (US Dept. of Labor)

8. Example: Database https://fortress.wa.gov/esd/wilma/wdclists/ Employment Security Dept. (Washington State)

9. Example: Analysis or Report http://www.wsac.wa.gov/sites/default/files/RegNeedsAnalysis-Binder.pdf • HECB/WSAC Regional Needs Analysis • Generated every 2 years per state law • Breaks down data to county/region level • Includes top 50 jobs for each county/region

10. Example: Analysis or Report http://www.seattlejobsinitiative.com/wp-content/uploads/SJI_EntryLevelJobs_1.31.13.pdf Seattle Jobs Initiative - Entry-Level Job Requirements

11. Example: Strategy or Plan http://www.sbctc.ctc.edu/docs/sbctc_mission_study-interactive-web.pdf Mission Study - Washington State Community and Technical Colleges

12. Geography National data vs. state data vs. county data Our district includes parts of two counties (King and Snohomish) Today, I’m going to focus on King County data and assume that south Snohomish has a similar profile.

13. 16 Career Clusters

14. Inward and Outward Views We can become very focused on our courses and programs But students are often looking for pathways to careers which could include a series of courses and programs e.g. ABE + certificate + AAS + … Today, I’d like to focus on the outside world view

15. Career Clusters and Fields US Department of Educationidentified and defined 16 “career clusters” Widely used around the US including WA Some states further reduce the number by grouping them into “Career Fields” Georgetown University CEW (Center on Education and the Workforce) developed detailed demand projections for the 16 clusters at the state level.

16. The 16 Career Clusters • Hospitality & Tourism • Human Services • Information Technology • Law, Public Safety, Corrections & Security • Manufacturing • Marketing • Science, Technology, Engineering & Mathematics • Transportation, Distribution & Logistics Agriculture, Food & Natural Resources Architecture & Construction Arts, A/V Technology & Communications Business Management & Administration Education & Training Finance Government & Public Administration Health Science

17. Washington Career Bridge http://www.careerbridge.wa.gov/ An example of use in WA is the Washington Career Bridge “Where Are You Going” career guide.

18. My Program/Division Isn’t Listed Here • Some courses, programs, or divisions are related to multiple career clusters. • Examples: • English & Math are essential components of all career pathways • Applied Design would be a part of (at least): 2. Architecture & Construction 3. Arts, A/V Technology & Communications 11. Information Technology 13. Manufacturing 14. Marketing 15. Science, Technology, Engineering and Mathematics

19. Strategic Industry Clusters The Workforce Board has identified “Strategic Industry Clusters” for each county/region in WA.

20. Example – Health Science

21. Health Science Career Cluster • The Health Science career cluster includes: • Biotechnology Research and Development • Diagnostic Services • Support Services • Health Informatics • Therapeutic Services

22. King County – Top 50 Growth Occupations Health Sciences jobs occupy 6 of the top 50 places.

23. King County – Top 50 Growth Occupations (Red text and * indicates that BLS Entry Education Level = Baccalaureate or higher) #2 Registered Nurses #23 Nursing Aides, Orderlies, and Attendants #24 Physicians and Surgeons* #26 Medical Secretaries #40 Medical Scientists (except Epidemiologists)* #45 Licensed Practical & Licensed Vocational Nurses

24. King County Jobs: Recession and Post-Recession Data from Seattle Jobs Initiative – October 2012

25. High Demand Mid-Level Jobs Data from WA Workforce Board – February 2013

26. High Demand Mid-Level Jobs – Health Care Data from WA Workforce Board – February 2013

27. Recommended Further Reading Seattle Jobs Initiative - Job Trends ReportJan 2012 Industry SpotlightHealth Care

28. Example – Manufacturing

29. Manufacturing CareerCluster • The Manufacturing career cluster includes: • Production • Manufacturing Production Process Development • Maintenance, Installation and Repair • Quality Assurance • Logistics and Inventory Control • Health, Safety, and Environmental Assurance

30. King County – Top 50 Growth Occupations No manufacturing jobs in the top 50 places!!

31. King County Jobs: Recession and Post-Recession Data from Seattle Jobs Initiative – October 2012

32. Mid-Level Job Predictions +152% +147% Presentation to WA State House of Representatives - Higher Education Committee by HECB; SBCTC; Workforce Board “What are the higher education needs of Washington's workforce?” - February, 2012

33. Baccalaureate-Level Job Predictions +73% Presentation to WA State House of Representatives - Higher Education Committee by HECB; SBCTC; Workforce Board “What are the higher education needs of Washington's workforce?” - Thursday, February 9, 2012

34. The Aerospace Sector • Data from Washington Aerospace Workforce Pipeline Advisory Committee – Jan 2013 • 128,000 employed in 1,248 aerospace and related firms • 92,000 in 175 core aerospace firms • 36,000 in the other 1,073 firms (average 34 per firm) • Unprecedented production increases:Boeing hired 13,000+ employees since February 2011

35. Workforce Pipeline Advisory Committee Survey Survey suggests 6.2% annual growth compared to national forecast of 3.6% or roughly 5,000 net openings per year (survey responses still coming in) Tool Maker and Metal Worker – greatest percentage growth Engineers, Machinists - greatest need by number and most difficulty filling

36. Share of Manufacturing Jobs by Age Group 2001 2021? 2011 Ref: Understanding King County’s Manufacturing SectorSeattle Jobs Initiative; 2012

37. Recommended Further Reading Seattle Jobs Initiative:Understanding King County’s Manufacturing Sector – Oct 2012

38. Example – Information Technology

39. King County – Top 50 Growth Occupations Information Technology jobs occupy 9 of the top 50 places.

40. King County – Top 50 Growth Occupations (Red text and * indicates that BLS Entry Education Level = Baccalaureate or higher) #4 Computer Software Engineers, Applications* #7 Network Systems and Data Communications Analysts* #11 Computer Software Engineers, Systems Software* #15 Computer Systems Analysts* #18 Computer Support Specialists #22 Network and Computer Systems Administrators* #30 Computer Specialists, All Other #31 Computer Programmers* #32 Computer and Information Systems Managers

41. King County Jobs: Recession and Post-Recession Data from Seattle Jobs Initiative – October 2012

42. Baccalaureate-Level Job Predictions +70% +??% Presentation to WA State House of Representatives - Higher Education Committee by HECB; SBCTC; Workforce Board “What are the higher education needs of Washington's workforce?” - Thursday, February 9, 2012

43. WDC – Information Technology Talent Pipeline A Discrepancy?

44. Resolving the Discrepancy – WDC Says … The highest demand occupations for this sector are associated with an Associate Degree or Post-Secondary Vocational Award. This may be overstated compared to market realities, and does not indicate that an Associate’s Degree or Postsecondary vocational award is the most competitive training required to enter this career path. As mentioned in the methods section, the BLS associates the most significant education with the occupation based on national survey data of people currently in the occupation, which may not be what the market desires for these positions today. In fact, some employment agencies have narrowed searches for all software development positions to only candidates with a Bachelor’s degree or higher.

45. Recommended Further Reading WDC Talent Pipeline Study for Information Technology, Business Services, Finance and Insurance – March 2012

46. Closing Thoughts and Next Steps

47. In Conclusion http://www.capeesh.net/RAPID • Market data is out there and: • Can be used to inform (but not dictate) decision making • Must be used during development and approval process • Must be blended with an understanding of our niche in the community and local demands/requirements • Read it, and interpret it very carefully!