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Institute of Career Guidance Annual Conference 2012

Everyday Heroes: Using Role Models to Inspire Career Success for Ethnic Minorities. Institute of Career Guidance Annual Conference 2012. 8 November 2012. Frances Mensah Williams & Cathy Bereznicki. So What’s the Problem?. Lack of personal role models Tough Times with record unemployment

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Institute of Career Guidance Annual Conference 2012

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  1. Everyday Heroes: Using Role Models to Inspire Career Success for Ethnic Minorities Institute of Career Guidance Annual Conference 2012 8 November 2012 Frances Mensah Williams & Cathy Bereznicki

  2. So What’s the Problem? • Lack of personal role models • Tough Times with record unemployment • More than one in four of all black 16-24 year olds currently out of work • Cuts in support programmes • Lack of ethnic minority role models

  3. Changing Mindsets with Role Models • Visible representations of success • Creating a greater normalcy/acceptance of BME professionals • Role models key to social mobility Press Officer Actuary

  4. Challenges for Careers Advisors • Limits to time and resources • Differences in cultures/background • Empathy/perception of identification with BME issues • Motivating and supporting BME students • Identifying tools to encourage ownership of choices and research • Accessing credible BME role models

  5. A Flexible Model - Everyday Role Models • Structure: 16 Interviews/7 Questions • Projects • Careers exercises and projects to stimulate thinking and provoke curiosity

  6. A Tool for Careers Advisors • Provides information, choice and ownership • Flexible and able to adapted to other ethnicities/backgrounds • Can be tailored to fit prevailing career norms • Empowers the student/young person • Encourages networking and proactive research and identifying mentors

  7. Benefits for Careers Advisors? • Provoke curiosity about careers • Encourage self-assessment and analysis of strengths • De-mystify myths about aspiration and achievement • Empower young people to research and learn more for themselves • Encourage/nurture skills needed today – networking/mentoring with identifiable role models

  8. Role Models Asset Manager Composer Doctor Headhunter Architect PR/Marketing Director

  9. Key Messages

  10. Group Activity Groups (5 per group) to discuss questions: • How can you implement this? • What would be the challenges? • Ideas on how else young people can construct their network and create resources for themselves and others?

  11. Action? • What we hope you took from this • What actions will you take from this?

  12. www.everyday-heroes.co.uk

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