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Olympic Games On WDAM July 27- August 12, 2012

Olympic Games On WDAM July 27- August 12, 2012. THE OLYMPICS HAVE DEFINED A GENERATION. VANCOUVER & BEIJING OLYMPICS: TELEVISION. BEIJING 2008 OLYMPICS LARGEST U.S. TELEVISION SUMMER GAMES IN HISTORY 215 MILLION TOTAL VIEWERS 28 MILLION VIEWERS IN PRIMETIME EACH NIGHT.

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Olympic Games On WDAM July 27- August 12, 2012

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  1. Olympic Games On WDAM July 27- August 12, 2012

  2. THE OLYMPICS HAVE DEFINED A GENERATION

  3. VANCOUVER & BEIJING OLYMPICS:TELEVISION BEIJING 2008 OLYMPICSLARGEST U.S. TELEVISION SUMMER GAMES IN HISTORY215 MILLION TOTAL VIEWERS28 MILLION VIEWERS IN PRIMETIME EACH NIGHT VANCOUVER 2010 OLYMPICSSECOND LARGEST U.S. TELEVISION WINTER GAMES190 MILLION TOTAL VIEWERS24.4 MILLION P2+ AVERAGE PRIMETIME AUDIENCE

  4. 2012 OLYMPIC COVERAGE: NBC MOST TOTAL HOURS EVER ON NETWORK TELEVISION

  5. TEAM USA SUCCESS STORY

  6. EFFECTIVENESS

  7. EFFECTIVENESS

  8. SUSTAINEDEFFECTIVENESS

  9. FAMILY VIEWING

  10. A CULTURAL PHENOMENON • 46% “HAVE CHANGED MY TYPICAL ROUTINE BECAUSE OF THE OLYMPICS • 63% “STAYED UP LATER THAN NORMAL IN ORDER TO WATCH THE OLYMPICS • 25% DELAYED DOING LAUNDRY • 25% DELAYED RUNNING ERRANDS SOURCE: RESEARCH RESULTS ON CONTEMPORARY CONSUMER PANEL 2/19-2/22/10, OLYMPIC VIEWERS A18-64 (REPORT WATCHING OLYMPICS AT LEAST 3 DAYS FOR AT LEAST 1 HR/DAY). *DATA BASED ON THOSE WHO EXPRESSED AN OPINION.

  11. OLYMPIC ATTRIBUTES

  12. MARKETING THE GAMES “TARGETING THE NEXT GENERATION”

  13. THE GAMES OF THE XXX OLYMPIAD JULY 27-AUGUST 12, 2012 • 3Q’12 WINDOW: MOST ORIGINAL GRPS IN 3Q & KEY BACK-TO-SCHOOL TIMING • REACHES 85%+ US TV HH • 200M+ HIGHLY ENGAGED VIEWERS • HIGHLY COMPETITIVE US TEAM IN THE MEDALS RACE

  14. STORYLINES & HIGHLIGHTS IN THE SUMMER OF 2012, 11,000 ATHLETES FROM 205 COUNTRIES WILL GATHER TO COMPETE FOR OLYMPIC GLORY IN MORE THAN 300 EVENTS • TEAM USA, WHICH RANKED FIRST WITH 110 MEDALS IN 2008, WILL TRY TO FEND OFF CHINA (100 IN 2008), WHICH IS QUICKLY CLOSING THE GAP • MICHAEL PHELPS WILL RETURN TO THE POOL TO COMPETE FOR AN OLYMPIC RECORD-BREAKING 18 OLYMPIC GOLD MEDALS • TEAM USA AND JAMAICA’S SPRINT RIVALRY HEATS UP WITH USAIN BOLT RETURNING TO PROVE WHETHER OR NOT HE REALLY IS THE FASTEST MAN OF ALL TIME

  15. SUMMER OLYMPICS GROW 2000-2004-2008! WXIA-Atlanta Olympics In Primetime Source: Nielsen Note: Nearby Atlanta Market Used Since Albany, GA Summer Olympics Ratings N.A.

  16. COMPETITIVE LANDSCAPE FAVORS OLYMPICS IN SUMMER Winter Olympics Faces Tougher Competition Than Summer Olympics. For Example, In Feb10, Olympics Competition Included A Significant Amount Of “A Prime” Including: • American Idol • 24 • Lost Final Season • Bachelor • Grey’s Anatomy • Desperate Housewives • Survivor • And On The Weekends, Significant Feb10 Olympics Competition Included: • Daytona 500 • NASCAR • NCAA Basketball • NBA • In Summer 2012, Olympics Will Face Primarily Repeats And Untested Reality In Prime, And No Significant Weekend Sports.

  17. SUMMER OLYMPICS PERFORM BETTER THAN WINTER OLYMPICS IN THE NEARBY ATLANTA MARKET On The NBC Station In The Nearby Atlanta Metered Market, Summer Olympics Have Performed Better Than Winter Olympics: Source: Nielsen Note: Nearby Atlanta Market Used Since Albany, GA Summer Olympics Ratings N.A.

  18. OLYMPICS EVENT PROGRAMMING INCREASES VIEWING LEVELS The Olympics Bring Additional Viewers To The Set, Increasing Viewing Levels: Aug07 Aug08 M-Sa/8P-12M, Su/7P-12M Jul08 Atlanta HUT Source: Nielsen Note: Nearby Atlanta Market Used Since Albany, GA Summer Olympics Ratings N.A.

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