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Case: Benetton

Case: Benetton. Group 7 Sanny Utama Woogy Joyce Mona. History. Established in 1965 Sweater Founded by Luciano, Giuliana, Gilberto and Carlo Benetton Villa Minelli in Ponzano, 30km from Venice. Background. Mission Statement

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Case: Benetton

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  1. Case: Benetton Group 7 Sanny Utama Woogy Joyce Mona

  2. History • Established in 1965 • Sweater • Founded by Luciano, Giuliana, Gilberto and Carlo Benetton • Villa Minelli in Ponzano, 30km from Venice

  3. Background • Mission Statement • "to photograph new collections in unusual places while incorporating diversity as well as uniqueness.“ • Edizione Holding • A Network of 2000 entrepreneurs with 5,000 shops in more than 120 Countries

  4. Brands Clothing Sector Sportswear and equipment sector

  5. Strengths A made in Italy and Europe product with style and quality focused on the local requirements of the world market Licensing

  6. Networking • DCM Benetton India Limited (a 50:50 joint venture between DCM and Benetton) • women, children and accessories

  7. Benetton Strategy • Sharing a business idea • Brands power and other support • Trust and reciprocity

  8. Networking Activity Visualize the Invisible

  9. Requirement • Audiences divide into two groups • 4 volunteers : 2 gals, 2 guys • Bring your name tags

  10. Assumption • All the audiences are your friends; we know each other • After a person has been chosen, you cannot chose him/her again • 2 left choose your right • 2 right choose your left

  11. Conclusion • Networks are everywhere but always invisible • Can add value to the company • Example: Benetton

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