FY 2019 /2020 Fundraising Overview August 14, 2019

1. FY 2019 /2020 Fundraising Overview August 14, 2019 https://vetscount.org/maine/board-member-resources/

2. Veterans Count Portland August MeetingAgenda • Committee Updates (committee chairs) • Run for Cash • Golf • Heroes Wall • Veterans Day Breakfast • Radiothon • TOTC • VIP Update (Patrick) • New business • Adjourn • Welcome (Patrick) • Secretary’s Report (Todd) • Treasurer’s Report (Dennis / Joe) • Development Update (Joe) • MVS Report • Barnyard Beats • Boo’s and Brews • Over the Edge • Sponsorships https://vetscount.org/maine/board-member-resources/

3. Program stats for July Cumulative Outcomes 1,914 Service Members/Veterans and their families have been served Homelessness has been prevented for 94 at-risk families and 740 homeless families secured permanent housing 222 individuals were successfully engaged in treatment for a mental health or adjustment problem 3,302 referrals were made to community and military resources 349 program participants obtained employment $330,860.94 has been distributed in emergency financial assistance Since assuming the financial assistance portion of LD 2131 (May 2019) we have provided over $65,000 on financial assistance. On average we provide $809 per case

4. Proposed VC Maine Budget FY2020 Sep 1, 2019 – Aug 31 2020 • Major Gift: A donation over $1,000 made to ESME not related to any event: • Oxford Casino • Miscellaneous Events: An event proposed and / or run by a group outside of ESME: • Barnyard Beats • Hangtag • Rick’s Run • WAA • Very Important Person Campaign (VIP): An event proposed, coordinated, and run by an employee or board member seeking donations from friends and family: • Boo’s and Brews • Yard sale's • Facebook birthday fundraiser Non-event Revenue (March) Radiothon Goal: $60,000 Looking to raise ~$40,000 in non-event revenue

5. Sustaining Donors • By becoming a sustaining donor you will: • Receive a monthly newsletter informing you of the success you’re enabling • Receive a Veterans Count bumper sticker to show your support for Maine’s Veterans • Get special discounts to Veterans Count events • *Members of the Presidents Council will also receive a Veterans Count lapel pin Independence Level: $15 / month = $180 annually Provides a week’s worth of groceries for a military family or clothes for a job interview and first few weeks at work before the first pay check arrives Liberty Level: $20 / month = $240 annually Buys a month’s worth of heating oil for a warm home or 2 weeks of childcare for a military family Freedom Level: $50 / month = $600 annually Pays for a care inspection and basic automotive repairs to ensure a service member can get to work reliably or provides 2 months of prescription medication for a veteran without insurance Partner in Patriotism: $67 / month = $804 annually Covers the average cost to provide care to one veteran President’s Council: $85 / month = $1,020 annually Covers a security deposit to help a military family in transition secure stable housing or a month’s worth of child care services

6. SoS Breakfast Nov 11 2019 https://vetscount.org/maine/board-member-resources/

7. Sponsor Publicity Includes: • As a Sponsor of the 5th Annual Salute our Service Members breakfast, Your business will receive the following: • Presenting Sponsor (1) $5,000 • Logo as agreed on all promotional items • Banner placement at event (provided by sponsor) • Logo in event program, newsletter story, social media • Full page ad in program book • Mention in press releases • Logo and link on website • Logo in slideshow at event • Special recognition by event emcee • VIP table with signage (8 tickets) • Major Sponsor (2) $2,500 • Logo as agreed on all promotional items • Banner placement at event (provided by sponsor) • Logo in slideshow at event • Special recognition by event emcee • VIP table with signage (6 tickets) • Event Sponsor (4) $1,500 • Logo as agreed on all promotional items • Banner placement at event (provided by sponsor) • Logo in slideshow at event • Table with signage (4 tickets) • Table Sponsor $1,000 • Acknowledgement name listed in program • Table with company/family name on table tent (4 tickets) • Social Media/Facebook/Email promotion on multiple platforms: Easterseals Maine, Veterans Count • Your Business logo & link on the event pages • Salute our Service Members on Monday November 11th! 7:30am – 9:00am • Hosted by Veterans Count Maine featuring Keynote Speaker • TBD • to support Maine Military and Veterans’ Services • Phone & On-line donations will be taken ALL DAY from • Businesses and People in the community looking to support Maine Veterans. • 100% of donations stay in Maine! • 90% of all donations go directly to Veterans! • Please highlight your business and support Maine Veterans by sponsoring an the 5th Annual SoS Breakfast at Dimillo’s! Veterans Count provides critical and timely services and financial assistance when no other resource is available to veterans, service members and their families to ensure their dignity, health and overall well being. How your money helps Care Coordination for service members and families plus support such as rent assistance, car repair, oil delivery, groceries, diapers, gas and utility bill payment. www.VetsCount.org/maine SPONSORSHIP PLEDGE: Business: _____________________________________ Contact: _____________________________________ Address: ______________________________________ ______________________________________________ Phone: ______________________________________ Email: ______________________________________ Sponsorship Level: ____________________ ___________________________ __________ Signature Date Sponsorship deadline is 10/30/19 Please send to: Easterseals Maine, Attn: Joe Reagan 125 Presumpscot Street Portland, ME 04103 844.650.VETS (8387)

8. Radiothon March 18th 2020 VETS COUNT! https://vetscount.org/maine/board-member-resources/

9. Hourly Sponsor Publicity Includes: • As a Sponsor of One Full Hour of the Radio-thon, Your business will receive the following on WGAN News Radio FM 105-5 AM 560 • and WPOR 101.9 : • 200 promotional Name Announcements running in March leading up to the radio-thon on WGAN and WPOR promoting your sponsorship • Live on-air mentions by Radio-thon Hosts throughout your sponsored hour • Social Media/Facebook promotion on multiple platforms: Easterseals Maine, Veterans Count, WPOR & WGAN recognizing your support • Email blasts promoting the Radiothon and your sponsorship to an audience of more than 32K • Your Business logo & link on the Radiothon landing pages on station websites for 4 weeks • Hourly Sponsorship Investment: $3,000. • $1500 Tax-deductible made payable to Easter Seals/Veterans Count • $1500 to Portland Radio Group • Hourly Sponsorship has a Media Value of over $10,000 • You may further enhance your sponsorship by donating an auction item (i.e. $250 Gift Certificate) • MAKE 12 HOURS COUNT on Wednesday March 18, 2020! 6:00am – 6:00pm • Hosted by NEWSRADIO WGAN personalities including • Ken Altshuler and Matt Gagnon • to support Maine Military and Veterans’ Services • Phone & On-line donations will be taken ALL DAY from • Businesses and People in the community looking to support Maine Veterans. • 100% of donations stay in Maine! • 90% of all donations go directly to Veterans! • Please highlight your business and support Maine Veterans by sponsoring an hour! Veterans Count provides critical and timely services and financial assistance when no other resource is available to veterans, service members and their families to ensure their dignity, health and overall well being. How your money helps Care Coordination for service members and families plus support such as rent assistance, car repair, oil delivery, groceries, diapers, gas and utility bill payment. www.VetsCount.org/maine • $3,000 HOURLY SPONSORSHIP: • Hourly Sponsorship has a media value of over $10,000 • Business: _____________________________________ • Contact: _____________________________________ • Address: ______________________________________ • ______________________________________________ • Phone: ______________________________________ • Email: ______________________________________ • Hour assigned between 6a-6p: ____________________ • ___________________________ __________ • Signature Date

10. Toast on the Coast May 11th 2020 For Supporting VETERANS COUNT!! Visit vetscount.org https://vetscount.org/maine/board-member-resources/

11. Sponsor Publicity Includes: • As a Sponsor of the 9th Annual Salute Toast on the Coast, Your business will receive the following: • Presenting Sponsor (1) $7,500 • Logo as agreed on all promotional items • Banner placement at event (provided by sponsor) • Logo in event program, newsletter story, social media • Full page ad in program book • Mention in press releases • Logo and link on website • Logo in slideshow at event • Special recognition by event emcee • 10 tickets to the event • Red Wine Sponsor (2) $5,000 • Logo as agreed on all promotional items • Banner placement at event (provided by sponsor) • Logo in slideshow at event • Special recognition by event emcee • 8 tickets to the event • White Wine Sponsor (4) $2,500 • Logo as agreed on all promotional items • Banner placement at event (provided by sponsor) • Logo in slideshow at event • 8 tickets to the event • Riddell Glass Sponsor $1,500 • Acknowledgement name listed in program • 5 tickets to the event • Social Media/Facebook/Email promotion on multiple platforms: Easterseals Maine, Veterans Count • Your Business logo & link on the event pages • Toast Maine’s Veterans on Thursday May 7th! 5:30pm – 9:00pm • Hosted by Veterans Count Maine featuring the finest food and wine in Portland • to support Maine Military and Veterans’ Services • Silent Auction and Fund a Need Program • Businesses and People in the community looking to support Maine Veterans. • 100% of donations stay in Maine! • 90% of all donations go directly to Veterans! • Please highlight your business and support Maine Veterans by sponsoring the 9th Annual Toast on the Coast! Veterans Count provides critical and timely services and financial assistance when no other resource is available to veterans, service members and their families to ensure their dignity, health and overall well being. How your money helps Care Coordination for service members and families plus support such as rent assistance, car repair, oil delivery, groceries, diapers, gas and utility bill payment. www.VetsCount.org/maine SPONSORSHIP PLEDGE: Business: _____________________________________ Contact: _____________________________________ Address: ______________________________________ ______________________________________________ Phone: ______________________________________ Email: ______________________________________ Sponsorship Level: ____________________ ___________________________ __________ Signature Date Sponsorship deadline is 5/1/20 Please send to: Easterseals Maine, Attn: Joe Reagan 125 Presumpscot Street Portland, ME 04103 844.650.VETS (8387)

12. Chris Cash Memorial 5k June 27 2020 https://vetscount.org/maine/board-member-resources/

13. Sponsor Publicity Includes: • As a Sponsor of the 16th Annual Captain Christopher Cash Memorial 5k, Your business will receive the following: • Presenting Sponsor (1) $1,000 • Logo as agreed on all promotional items • Banner and table placement at event (provided by sponsor) • Mention in press releases • Logo and link on website • Special recognition by event emcee • 10 runner registrations • Major Sponsor (2) $750 • Logo as agreed on all promotional items • Banner and table placement at event (provided by sponsor) • 8 runner registrations • Bib Sponsor (2) $500 • Logo as agreed on all promotional items • Banner placement at event (provided by sponsor) • 8 runner registrations • Event Sponsor $350 • Logo as agreed on all promotional items • 5 runner registrations • Event Supporter $250 • 5runner registrations • Social Media/Facebook/Email promotion on multiple platforms: Easterseals Maine, Veterans Count • Your Business logo & link on the event pages and T-shirt (deadline 6/8/19) • Honour one of Maine’s fallen Heroes on Saturday June 27th at 7am Hosted by Competitor Maine featuring Veterans Count Maine • to support Maine Military and Veterans’ Services • Silent Auction and Raffle • Businesses and People in the community looking to support Maine Veterans. • 100% of donations stay in Maine! • 90% of all donations go directly to Veterans! • Please highlight your business and support Maine Veterans by sponsoring the 16th Annual Captain Christopher Cash Memorial 5k! Veterans Count provides critical and timely services and financial assistance when no other resource is available to veterans, service members and their families to ensure their dignity, health and overall well being. How your money helps Care Coordination for service members and families plus support such as rent assistance, car repair, oil delivery, groceries, diapers, gas and utility bill payment. www.VetsCount.org/maine SPONSORSHIP PLEDGE: Business: _____________________________________ Contact: _____________________________________ Address: ______________________________________ ______________________________________________ Phone: ______________________________________ Email: ______________________________________ Sponsorship Level: ____________________ ___________________________ __________ Signature Date Sponsorship deadline is 6/15/20 Please send to: Easterseals Maine, Attn: Joe Reagan 125 Presumpscot Street Portland, ME 04103 844.650.VETS (8387)

14. Non-Event Revenue • Major Gift: A donation over $1,000 made to ESME not related to any event: • Oxford Casino • Miscellaneous Events: An event proposed and / or run by a group outside of ESME: • Barnyard Beats • Hangtag • Rick’s Run • WAA • Very Important Person Campaign (VIP): An event proposed, coordinated, and run by an employee or board member seeking donations from friends and family: • Boo’s and Brews • Yard sale's • Facebook birthday fundraiser Non-event Revenue Expecting: $8,000 from Barnyard Beats (Aug) $1,500 from Boo’s and Brews (Oct) $10,000 from Oxford in (Nov) $7,500 from Rick’s Run (May) $8,000 from Barnyard Beats (Aug) $200 from Ben and Collin’s spare change https://vetscount.org/maine/board-member-resources/

15. Over the Edge 2019 (Ripple Effect) For Ripple Effect had tremendous support with this fundraiser. Board turnover significantly hurt their ability to recruit people to rappel. Maine Health CEO actually suggested a Veterans Group would be a good fit for this event We have first right of refusal up until September 1 https://rappelforripple.net/sponsors.cfm https://vetscount.org/maine/board-member-resources/

16. Over the Edge July 2020 As an alternate to ToTC: This is a two day event (Friday / Saturday) Friday night there would be roof top reception following the VIP rappels that would incorporate “Toast-like” features (FaN, Auction). The cost to put on this event will be a flat fee $32,025 Potential to gross as high as $161,000 https://overtheedgeglobal.com/ VETS COUNT!

17. Sponsor Publicity Includes: • As a Sponsor of the inaugural “Over the Edge for, Your business will receive the following: • Presenting Sponsor (1) $10,000 • Logo as agreed on all promotional items • $25,000 in TV and 42,000 in radio PSA advertising • Banner placement and table at event (provided by sponsor) • 2 “edger's” to rappel on VIP day • 5 additional tickets to Chicken Coop Reception • Chicken Coop Sponsor (1) $7,500 • Lead sponsor of the Chicken Coop reception • Banner placement and table at event (provided by sponsor) • 1 “edger” to rappel on VIP day • 5 additional tickets to Chicken Coop Reception • Lead Edger Sponsor (2) $5,000 • Banner placement and table at event (provided by sponsor) • 1 “edger” to rappel on VIP day • 5 additional tickets to Chicken Coop Reception • Rope Sponsor (2) $2,500 • Banner at end of each rope • Announcement for each edger • Fearless Leader Sponsor $2,500 • Logo on special Fearless Leader Apparel • 1 “edger” to rappel on Saturday • Edger Sponsor $2,500 • Table for promotional material on day of event • Social Media/Facebook/Email promotion on multiple platforms: Easterseals Maine, Veterans Count • 5 tickets to Chicken Coop reception following VIP rappel event • Logo placement on all promotional material including event T-Shirt • Your Business logo & link on the event pages • Demonstrate your commitment to Maine’s Veterans - Go Over the Edge! Saturday July 4th 8am-5pm with Chicken coop reception on Friday July 3rd! • Hosted by Veterans Count Maine to support Maine Military and Veterans’ Services • Phone & On-line donations will be taken ALL DAY from • Businesses and People in the community looking to support Maine Veterans. • 100% of donations stay in Maine! • 90% of all donations go directly to Veterans! • Please highlight your business and support Maine Veterans by sponsoring an the Inaugural “Over the Edge” for Maine’s Veterans! Veterans Count provides critical and timely services and financial assistance when no other resource is available to veterans, service members and their families to ensure their dignity, health and overall well being. How your money helps Care Coordination for service members and families plus support such as rent assistance, car repair, oil delivery, groceries, diapers, gas and utility bill payment. www.VetsCount.org/maine SPONSORSHIP PLEDGE: Business: _____________________________________ Contact: _____________________________________ Address: ______________________________________ ______________________________________________ Phone: ______________________________________ Email: ______________________________________ Sponsorship Level: ____________________ ___________________________ __________ Signature Date Sponsorship deadline is 6/01/20 Please send to: Easterseals Maine, Attn: Joe Reagan 125 Presumpscot Street Portland, ME 04103 844.650.VETS (8387)

18. Key Questions: https://vetscount.org/maine/board-member-resources/ Bookmark This Page!!!! • Does the board support an FY2019 fundraising goal of $120,000? • Does the board support terminating Toast on the Coast? • Does the board support adopting Over the Edge 2019? • Follow on questions for ETE?

19. Veterans Count Portland August MeetingUpcoming Events / Key Dates Key Dates • Aug 24 – Inside Maine (Suicide Prevention) • Aug 29 – Hire a Vet Kickoff (Augusta) • Aug 29-Sep 2 – Joe in Chicago • Sept 1 – Over the Edge option expires • Sept 5 – VC Executive Committee Mtng • Sept 11 – VC Portland Board Meeting • Sept 14 – VETRN Mentor Kickoff (NH) • Sept 17 – Presentation to Hannaford • Sep 18-22 – Joe in Vermont https://vetscount.org/maine/board-member-resources/ Events: 2019 • Barnyard Beats (August 24th) • Golf • Boo’s and Brews (Oct 19th) • Veterans Day Breakfast (Nov 11th) 2020 • Radiothon(Mar 18th) • TOTC (May 11th) • Run for Cash (June 27th) • Over the Edge (July)

20. Vets Count Scoreboard / Goals People Current Members: 18 (14 / 4) Departing Members: Last 30: 0 | Next 30: 0 | Next 90: 0 Prospective members: 3 Next Training date: Sept 11th 4pm Outreach Media Outreach (last 30): 2 Events Attended (last 30): 9 Events Planned (next 30): 4 Media Outreach (next 30): 1 Notes: Fairs / Farmers Markets/ Back to School (amazon smile) Fundraising YTD: $183,000 FY 2019 Target: $226,000 Goal (next 30): NER (FY19): $43,000 SoS(FY20): $8,000 Radiothon (FY20): $28,500 CCM5K (FY20): $0 Toast / OTE (FY20): $0 • Notes: • Outreach: • Need corporate speaking opportunities Veterans Groups / HR / Leadership • Local civic clubs (Rotary, VFW, Legion, etc.) • Consider personal appeal via social media • Pipeline: • Need contact names by Aug 21 • Fundraising / Sponsorship: • Send EoY appeal to lapse donors (JR) • Written confirmation of 2019 sponsors for FY2020 Pipeline Initial Discussion (last 30): 5 Sponsor packets (last 30): 0 Initial Discussion (next 30): 15 Sponsor packets (next 30): 15 Notes: EoY budget, FY20 planning Sponsorships Goal (next 30 day): NER (FY19): N/A SoS (FY20): 8 sponsors Radiothon (FY20): 8 sponsors CCM5K (FY19): Ack Toast / OTE (FY19): 2 Media https://vetscount.org/maine/board-member-resources/

21. Questions??? Bookmark This Page!!!! https://vetscount.org/maine/board-member-resources/

22. Approaching Sponsors In recent years digital marketing has been trending heavily towards video. With videos being utilized in most categories of digital marketing. Event sponsorship has an associated marketing value that allows a donor to consider both the media cost as well as the goodwill derived from charitable support Company Revenue: $1,000,000 • Total Marketing Budget (4%): $40,000 • Digital Marketing Budget (65%): $26,000 • Display Ads (41%): $10,660 • Social Media (10%): $2,600 • Facebook (57%): $1,500 • Video (14%): $3640 • Programmatic buys (3%): $780 • Search (19%): $4,940 • Other (5%): $1,300 • Mobile (8%): $2,080

23. Manufacturing Maine Manufactures Association (Lisa Martin)

24. Energy Maine Energy Markers Association (Matt Morrison)

25. Retail Maine Retail Association (Curtis Picard)

26. Automotive Maine Auto Dealers Association (Scott S. Colford)

27. Construction Association of General Contractors (Matt Marks)

28. Banking Maine Bankers Association: (Christopher Pinkham)