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Virtual Furnishing:. IKEA & Decolabs. by Kevin Bowman, Connor Coleman, Maggie Klee, Hanh Linh Ho Tran, & Paulina Valdez. IKEA Now. Total Sales up 9.5% More than 690 Million People Visit Stores Over 1 Billion Visits Online 2000 New Products Opened 11 new stores in 9 countries
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Virtual Furnishing: IKEA & Decolabs by Kevin Bowman, Connor Coleman, Maggie Klee, Hanh Linh Ho Tran, & Paulina Valdez
IKEA Now Total Sales up 9.5% More than 690 Million People Visit Stores Over 1 Billion Visits Online 2000 New Products Opened 11 new stores in 9 countries Donated €65 Million to various projects globally Look At How Big We Are! Image from IKEA Wikipedia Article
Problems Customer Accessibility Limited Digital Interaction Furniture Visualization Image from 123RF
Solution: Augmented Reality “… blurs the line between what’s real and what’s computer-generated by enhancing what we see, hear, feel, and smell” - Kevin Bonsor Image from Mashable.com
Augmented Reality Interior Design Application Social Media Community Images from Decolabs Website
How Does Decolabs Work? Images from Decolabs Website
WhyDecolabs? Showroom at home Social media interaction Between customers With IKEA Increased Customer Satisfaction Image from Visualphotos.com
Implementation Process Incorporating Furniture Application Expansion Replacing Catalogue Product Recommendation Image from Indigogo.com
Summary Show Room At Home • Customer Accessibility & Visualization • Limited Digital Interaction • Increasing Customer Frustration Interactive Digital Community Increasing Customer Satisfaction
Virtual Furnishing: IKEA & Decolabs by Kevin Bowman, Connor Coleman, Maggie Klee, Hanh Linh Ho Tran, & Paulina Valdez Logos from IKEA website