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Under Pressure [UP]

Under Pressure [UP]. Next Generation Pressure Pump. Alan Asbeck Mike Ho David Klaus Maxim Melnikov. David Klaus. Mike Ho. Team. ME: We can improve this A LOT!. ME: I have seen Burmese people myself. They won’t buy THIS!. Alan Asbeck. Maxim Melnikov.

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Under Pressure [UP]

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  1. Under Pressure [UP] Next Generation Pressure Pump Alan Asbeck Mike Ho David Klaus Maxim Melnikov

  2. David Klaus Mike Ho Team • ME: We can improve this A LOT! • ME: I have seen Burmese people myself. They won’t buy THIS! Alan Asbeck Maxim Melnikov • MBA: what are the deliverables by Monday ?! • EE: I want to build stuff NOW!

  3. Most Plot for Your Kyat • $20 to Manufacture  Affordable • Simpler, Lighter + Superior Design •  Easier to Build + Replace + Transport • Excellent Value •  Most Productive Pump Investment • In The Hands Of Farmers This Fall

  4. Meet the User - U Ti Min Huang • Monsoon season: 2 acres of rice • Dry season: ¼ acre of watermelons and onions (to survive, couldn’t irrigate more) • Doubled his dry season plot with IDE/M suction pump last year • Dreaming about further expanding his plot and sending his children to school

  5. Need Horizontal journey: from pump to plants • 98% of pump users have no electricity • 50% are women or teens • 70% earn < $1/day (90% < $2) • Avg. plot size < ½ acre (typically, 45x30 ft)

  6. Current Solutions Don’t Solve the Problem: expensive or low performance KickStart Super Money Maker IDE India Pressure Pump Gravity pressure Modified IDE-M Pump IDE-M Pressure Pump prototype

  7. IDE/M pressure pump prototype Hand pump Treadle suction pump Cost Pressure pump in IDE/M product line Diesel pump ‘We are trying to develop a product line of pumps that match the irrigation requirements of our core customer – small plot $1/day households’ - Jim Taylor, IDE/M UP 650 pump Moundat Irrigable plot size

  8. Product Improvements • - Treadle linkages • Piston Seals • Valves • Amount of Material • Performance/ Cost ratio UP 650 Prototype Kickstart Super Moneymaker

  9. Product Improvements • - Treadle linkages • Piston Seals • Valves • Amount of Material • Performance/ Cost ratio Simpler treadle design Simpler linkages Optimized treadle travel (full travel uses the entire cylinder)

  10. 5/8” 2” shaft plastic tube metal plates Product Improvements • - Treadle linkages • Piston Seals • Valves • Amount of Material • Performance/ Cost ratio Vinyl tubing and metal plates  Reduced friction for improved efficiency  Less wasted cylinder space  Cheaper  Easier to produce

  11. Product Improvements • - Treadle linkages • Piston Seals • Valves • Amount of Material • Performance/ Cost ratio No molded rubber parts  Cheaper  Easier to produce

  12. Product Improvements • - Treadle linkages • Piston Seals • Valves • Amount of Material • Performance/ Cost ratio • Shorter cylinders, shorter treadles, streamlined frame  Less weight  Lower costs

  13. Product Improvements How to measure “Most Plot For Your Kyat”?  What water flow can 1 USD buy? Kickstart Super MoneyMaker IDE/M proto of pressure pump UP 650 prototype • - Treadle linkages • Piston Seals • Valves • Amount of Material • Performance/ Cost ratio Flow Rate (gallons per hour) 1,400 800 800 Cost To Produce $65 $30 $20 Performance/ Cost Ratio (GPH/US$) 21.5 26.7 40.0

  14. Implementation Plan – Leverage Existing IDE/M Infrastructure • production facilities and outsourcing arrangements • distribution network: demonstrators, agents, dealers, well drillers

  15. Impact On The User Middle Class Poverty • 2.5x plot size during dry season: 0.5  1.25 acres • Sprinkler irrigation  Higher value crops • Popular in hilly areas for irrigating sloping plots • Other applications, such as lifting water to storage tanks for irrigation and domestic use

  16. Impact On The User (2) • 2x Annual Income: $360  $760 • Bang For Buck = 15/1 • Profit + loan pay back at the end of dry season • Total wealth of one pump is $840 (3 yr NPV @ 15%) • 100,000 profitable businesses in 4 years The UP650 will generate $60MILLION of new wealth in Myanmar

  17. Impact On The User (3) • 120,000 kids in school in the next 4 years • Better nutrition and clothing

  18. Future Directions Palo Alto Myanmar • Final calculations of production costs • Availability of materials • User testing for ergonomics • Endurance testing

  19. Next generation treadle pressure pump Under Pressure (UP 650) $60M of social good in Myanmar More Plot for Your Kyat • $20 to manufacture  affordable • Simpler, lighter + superior design •  easier to build + replace + transport • Excellent value •  most efficient pump investment • In the hands of farmers this fall

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