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Portman Group Code

Nine member companies . Bacardi-Martini Beverage Brands UK Brown-FormanCarlsberg UK Molson Coors Brewing Company UKDiageo Inbev UK Pernod Ricard UK Scottish

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Portman Group Code

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    1. Portman Group Code Michael Thompson Head of Communications & External Affairs Ask participants to introduce themselvesAsk participants to introduce themselves

    2. Nine member companies Bacardi-Martini Beverage Brands UK Brown-Forman Carlsberg UK Molson Coors Brewing Company UK Diageo Inbev UK Pernod Ricard UK Scottish & Newcastle Fun; take back recommendations to industry colleaguesFun; take back recommendations to industry colleagues

    3. naming and packaging press releases websites sponsorship sampling branded merchandise advertorials all other promotional materials

    4. Code rules A drink’s naming, packaging and promotion must not: Appeal particularly to under-18s Encourage immoderate consumption Associate with anti-social behaviour Associate with illegal drugs Associate with sexual success Suggest that drinking leads to popularity No encouragement of rapid drinking The idea that we’re able to buy alcohol around the clock is largely an urban myth with fewer than 4% of premises having licences to open 24 hours a day - many of which are hotels, stores and supermarkets. It’s too early to be sure of the precise impact of the change in laws. In its recent review, Government concluded that its introduction has not led to the widespread problems that some feared. Overall, crime and alcohol consumption are down. But alcohol-related violence has increased in the early hours of the morning and some communities have seen a rise in disorder. We can fully understand the intention behind the change in law of preventing people from spilling out onto the streets at the same time. The idea that we’re able to buy alcohol around the clock is largely an urban myth with fewer than 4% of premises having licences to open 24 hours a day - many of which are hotels, stores and supermarkets. It’s too early to be sure of the precise impact of the change in laws. In its recent review, Government concluded that its introduction has not led to the widespread problems that some feared. Overall, crime and alcohol consumption are down. But alcohol-related violence has increased in the early hours of the morning and some communities have seen a rise in disorder. We can fully understand the intention behind the change in law of preventing people from spilling out onto the streets at the same time.

    5. Independent Complaints Panel chaired by former Director General of Prisons includes: vicar secondary school teacher medical student managing director of food company ASA RetailersASA Retailers

    6. Number of complaints remains low – success of Code Advisory Service KPMG found our work was highly respected and had contributed to improved standards of alcohol marketing Number of complaints remains low – success of Code Advisory Service KPMG found our work was highly respected and had contributed to improved standards of alcohol marketing

    7. ShotPak sachets were removed from sale because of their similarity to soft drinks, appeal to children and their encouragement of rapid and excessive drinking. Sally Keeble, Northampton North’s MP, complained to the Portman Group about ShotPak drinks which are imported from the USA and sold in 50ml plastic pouches. The pre-mixed vodka drinks are produced in four flavours: ‘Apple Sour’; ‘Lemon Drop’; ‘Purple Hooter’ and ‘Kamikaze’. ShotPak sachets were removed from sale because of their similarity to soft drinks, appeal to children and their encouragement of rapid and excessive drinking. Sally Keeble, Northampton North’s MP, complained to the Portman Group about ShotPak drinks which are imported from the USA and sold in 50ml plastic pouches. The pre-mixed vodka drinks are produced in four flavours: ‘Apple Sour’; ‘Lemon Drop’; ‘Purple Hooter’ and ‘Kamikaze’.

    10. Prevention better than cure

    12. PIPC Independent Review of Compliance Random sample of 485 drinks assessed against Code rules. 453 were considered compliant (93%) by PIPC Of the 32 that were possibly not, 21 companies voluntarily amended their packaging 11 products (2%) were referred to the Independent Complaints Panel for adjudication. 2 products removed from sale

    13. Endorsement The International Harm Reduction Association (IHRA) included the Code in its 50 Best Collection on Alcohol Harm Reduction Secretary of State for Licensing says it is “an important weapon in protecting children from harm.” KMPG review for the Government last year reported “the excellent work done by many organisations, especially producers and their Representatives, to demonstrate the principles of self-regulation.”

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