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Anheuser-Busch Responsible Drinking Survey

Anheuser-Busch Responsible Drinking Survey. November 12, 2008. Prepared by: Michael J. Griffin, Sr. Product Director, QuickQuery. 2008 Data. Fielding Period: October 28-30, 2008. Survey Methodology. 2008

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Anheuser-Busch Responsible Drinking Survey

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  1. Anheuser-BuschResponsible Drinking Survey November 12, 2008 Prepared by: Michael J. Griffin, Sr.Product Director, QuickQuery

  2. 2008 Data Fielding Period: October 28-30, 2008

  3. Survey Methodology 2008 This survey was conducted online by Harris Interactive via its QuickQuerySM online omnibus service on behalf of Anheuser-Busch between October 28-30, 2008 among 2,295 U.S. adults aged 21 and over. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online. With a pure probability sample of 2,295 one could say with a ninety-five percent probability that the overall results would have a sampling error of +/- 3 percentage points. Sampling error for data based on sub-samples would be higher and would vary. However, that does not take other sources of error into account. This online survey is not based on a probability sample and therefore no theoretical sampling error can be calculated. 3

  4. The majority of U.S. adults aged 21+ indicated they drink alcohol beverages (2008 Data) • 76% of adults aged 21+ drink alcohol, or 162 million people • Parents were more likely than Non-Parents to indicate they drink alcohol • Sports Fans and Non-Sports Fans were equally likely to indicate they drink alcohol Q810 Do you ever drink any alcohol beverages, even if it’s only for special occasions? [Percent indicating “Yes”] Source: Responsible Drinking Study, conducted by Harris Interactive for Anheuser-Busch, November, 2008 Source: U.S.Census Bureau, Population Division, Interim State Population Projections, 2005, (www.census.gov/population/projections/DownldFile4.xls).

  5. Over one-half of U.S. adults aged 21+ indicate that they drink beer (2008 Data) • 54% of adults aged 21+ drink beer, or 115 million people • Parents were more likely than Non-Parents to indicate drinking beer, and Sports Fans were more likely than Non-Sports Fans to indicate doing so Q815 Do you ever drink beer, even if it’s only for special occasions? [Percent indicating “Yes”] Source: Responsible Drinking Study, conducted by Harris Interactive for Anheuser-Busch, November 2008 Source: U.S.Census Bureau, Population Division, Interim State Population Projections, 2005, (www.census.gov/population/projections/DownldFile4.xls).

  6. Men aged 21+ were far more likely than women aged 21+ to indicate that they drink beer (2008 Data) • Beer consumption, particularly for women, appears to be somewhat more likely among adults aged 21-54 years than among those aged 55 years and older Q815 Do you ever drink beer, even if it’s only for special occasions? [Percent indicating “Yes”] Source: Responsible Drinking Study, conducted by Harris Interactive for Anheuser-Busch, November 2008

  7. 94% of adults who drink beer say they drink responsibly and in moderation (2008 Data) Q820 When you drink, would you say you drink responsibly and in moderation? [Percent indicating “Yes” Among Those That Drink Beer] Based on adults 21+ who drink beer. (n=1,272) Source: Responsible Drinking Study, conducted by Harris Interactive for Anheuser-Busch, November 2008

  8. Virtually all (94%) adults who drink beer say they drink responsibly and in moderation (2008 Data) • 94% of adults aged 21+ who drink beer say they drink responsibly and in moderation, or 108 million people Q820 When you drink, would you say you drink responsibly and in moderation? [Percent indicating “Yes” Among Those That Drink Beer] Based on adults 21+ who drink beer. (n=1,272) Source: Responsible Drinking Study, conducted by Harris Interactive for Anheuser-Busch, November 2008 Source: U.S.Census Bureau, Population Division, Interim State Population Projections, 2005, (www.census.gov/population/projections/DownldFile4.xls).

  9. Virtually all (94%) adults who drink beer say they drink responsibly and in moderation (2008 Data) Q820 When you drink, would you say you drink responsibly and in moderation? [Percent indicating “Yes” Among Those That Drink Beer] Based on adults 21+ who drink beer. (n=1,272) Source: Responsible Drinking Study, conducted by Harris Interactive for Anheuser-Busch, November 2008

  10. 95% of adults who drink alcohol say they do so responsibly and in moderation (2008 Data) Q820 When you drink, would you say you drink responsibly and in moderation? [Percent indicating “Yes” Among Those That Drink Beer] Based on adults 21+ who drink alcohol. (n=1,781) Source: Responsible Drinking Study, conducted by Harris Interactive for Anheuser-Busch, November 2008

  11. Virtually all (95%) adults who drink alcohol say they do so responsibly and in moderation (2008 Data) • 95% of adults aged 21+ who drink alcohol say they drink responsibly and in moderation, or 154 million people Q820 When you drink, would you say you drink responsibly and in moderation? [Percent indicating “Yes” Among Those That Drink Alcohol] Based on adults 21+ who drink alcohol. (n=1,781) Source: Responsible Drinking Study, conducted by Harris Interactive for Anheuser-Busch, November 2008 Source: U.S.Census Bureau, Population Division, Interim State Population Projections, 2005, (www.census.gov/population/projections/DownldFile4.xls).

  12. Virtually all (95%) adults who drink alcohol say they do so responsibly and in moderation (2008 Data) Q820 When you drink, would you say you drink responsibly and in moderation? [Percent indicating “Yes” Among Those That Drink Alcohol] Based on adults 21+ who drink alcohol. (n=1,781) Source: Responsible Drinking Study, conducted by Harris Interactive for Anheuser-Busch, November 2008

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