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ทุนทางปัญญา Intellectual Capital KM743 Session 3.1

ทุนทางปัญญา Intellectual Capital KM743 Session 3.1. 3general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage. 3General Strategies แผนกลยุทธ์ระดับธุรกิจ 3 แบบ. Differentiation strategy Cost leadership strategy Focus strategy.

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ทุนทางปัญญา Intellectual Capital KM743 Session 3.1

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  1. ทุนทางปัญญาIntellectual Capital KM743Session 3.1

  2. 3general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage

  3. 3General Strategies แผนกลยุทธ์ระดับธุรกิจ 3 แบบ • Differentiation strategy • Cost leadership strategy • Focus strategy

  4. Differentiation Strategy ราดหน้าจานละ 2,000 บาท Radna noodle 2,000 Bath

  5. Differentiation strategy Characters How to become Focus on R&D Requires high Skill & Technology Using high quality resources The first in the market Enough emotional connections • Uniqueness • Customer oriented • Difficult to imitate • Expensive

  6. Differentiation strategy • Product features- a product that solves problems faster, or solves the same problem cheaper is worth paying more for • Manufacturing process- how the product is made can be a great way to set your brand apart from competition. • Performance- is another great product attribute that can be used to separate your brand from competition • Design- Attractive, unique product design is a very effective way to differentiate

  7. Cost leadership strategy

  8. Cost leadership strategy Characters How to Cost of input factors Economies of scale Learning-curve effects Experience-curve effects • Low price guarantee • Mass production • Anything under one roof • Low service

  9. Cost leadership (Cost control)

  10. Focus Strategy Gig Girl fashion By Surivipa

  11. Focus Strategy Characters How to R & D Concentrate to its resources On location Customer oriented • Focus on segmentation • Very customer oriented • Direct marketing to customers • No/Less substitute products • Small volume of sale

  12. Five Forces: Outside-IN

  13. Five force : ข้อจำกัด • Cost leadership& differentiation provide an adequate approach for businesses ? • Underestimate of the Strange of the Org. • From our strange, What we can do?

  14. Question Is it sufficient to solely focus on the external environment of a company?

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