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Technology Absorption & Deployment

Technology Absorption & Deployment. BPT 3113 – Management of Technology. Chapter Outline. Technology Absorption Influencing Factors Deployment Strategies Summary. Lesson Outcomes. Understand how companies absorb technology Explain the factors influencing inward technology transfer

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Technology Absorption & Deployment

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  1. Technology Absorption & Deployment • BPT 3113 – Management of Technology

  2. Chapter Outline • Technology Absorption • Influencing Factors • Deployment Strategies • Summary

  3. Lesson Outcomes • Understand how companies absorb technology • Explain the factors influencing inward technology transfer • Craft deployment strategies for new technology

  4. Technology Absorption • Technology is said to be absorbed if it is fully understood so that it’s in a position to be further optimized and upgraded • Technology absorption requires R&D projects in know-why, optimization and improvement of product / process / systems and related equipment

  5. Influencing Factors

  6. Deployment Strategies • It can influence the receptivity of customers, distributors and complementary goods providers • Effective deployment strategies can reduce uncertainty about the product, lower resistance to switching from competing or substitute goods and accelerate adoption • Ineffective deployment strategies can cause even brilliant technological innovations to fail

  7. Deployment Strategies

  8. Summary • Embedding technology into products and processes and marketing them is vital – helps firms reap benefits of new technology • Absorptive capacity refers to the firm’s ability to understand and use new information • Deployment strategies can influence the receptivity of customers, distributors and complementary goods providers

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