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eMedia Asia’s NEW digital editions: Optimized reading across different devices

eMedia Asia’s NEW digital editions: Optimized reading across different devices. This January, we’re taking a new approach to publishing our digital magazines. THIS IS WHAT READERS CURRENTLY SEE. Desktop. Tablet. Mobile. Optimized only for desktops

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eMedia Asia’s NEW digital editions: Optimized reading across different devices

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  1. eMedia Asia’s NEW digital editions:Optimized reading across different devices

  2. This January, we’re taking a new approach to publishing our digital magazines THIS IS WHAT READERS CURRENTLY SEE Desktop Tablet Mobile • Optimized only for desktops • Subscribers need an optimized reading experience on whichever device they use 2

  3. Introducing a new, multi-platform digital edition • Responsive design– fits the screen of the readers’ device • Everything you read in print is included in the digital edition • Access directly from your device browser – no need to download an app or a massive file 3

  4. Content fits perfectly in desktops or laptops 4

  5. Content fits perfectly in tablets 5

  6. Content fits perfectly in mobiles 6

  7. We’re also making sure your ads are displayed clearly on every device THIS IS HOW READERS CURRENTLY SEE YOUR AD Desktop Tablet Mobile • Ads are optimized for print and hard to read • Your sales message needs to be clear and readable to all readers using any device 7

  8. Your ads are now readable on desktops or laptops SEE THE DIFFERENCE (1:1 SCALE) Current ad Optimized Ad Every click on your ad directs readers to your website 8

  9. Your ads are now readable on tablets SEE THE DIFFERENCE (1:1 SCALE) Current ad Current ad Optimized Ad Optimized Ad Every click on your ad directs readers to your website 9

  10. Your ads are now readable on mobiles SEE THE DIFFERENCE (1:1 SCALE) Current ad Optimized Ad Every click on your ad directs readers to your website 10

  11. Most importantly, you’re reaching a BPA-audited circulation in print and digital ZERO DUPLICATION! 11

  12. You continue to reach the industry’s highest quality reader audience • Same quality of circulation in print and digital: fresh, clean and targeted • Every issue delivered to and accessed by relevant readers across China and Taiwan • BPA report available by June 2013 12

  13. Your ad investment in print automatically extends to the digital edition • All print ads will be included in the digital edition • You’re reaching a wider audience at no extra cost • For desktop and tablet versions, each page displays 3 banners • Top and middle will not rotate and feature only advertisers with spread, full page and special position ads • To be assigned by the Associate Publisher • Bottom will rotate amongst advertisers with fractional ads • Mobile version displays only one banner to be rotated amongst all advertisers 13

  14. We need your help to make the digital edition a success • Along with your print ad, you will be required to submit: • 300 x 250 banner* • 320 x 50 banner* • Landing page URL • A smarter approach in your marketing: • Make sure your ad is clear and readable • Drive readers to your website once they click on your banner * Banner sales message/featured product MUST be the same as your print ad; banners must be images only and maximum weight of 40KB 14

  15. eMedia Asia’s NEW digital editions:Optimized reading across different devices

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