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«l’OFFICIEL» France «l’OFFICIEL» Russia «l’OFFICIEL» Ukraine «l’OFFICIEL»'s rubrics Positioning

L’OFFICIEL. Contents. «l’OFFICIEL» France «l’OFFICIEL» Russia «l’OFFICIEL» Ukraine «l’OFFICIEL»'s rubrics Positioning Price system Distributional system Schedule of issues Clients and partners Contacts.

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«l’OFFICIEL» France «l’OFFICIEL» Russia «l’OFFICIEL» Ukraine «l’OFFICIEL»'s rubrics Positioning

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  1. L’OFFICIEL Contents • «l’OFFICIEL» France • «l’OFFICIEL» Russia • «l’OFFICIEL» Ukraine • «l’OFFICIEL»'s rubrics • Positioning • Price system • Distributional system • Schedule of issues • Clients and partners • Contacts Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896

  2. L’OFFICIEL «l’OFFICIEL» France • It has been publishing since 1921 • in France. • It has known as a standard • “Paris modern magazine”. • The most authoritative publication • reflecting on world fashion trends. • About fashion from official sources. • Tendencies • Accents and guiding lines. • Collections and trends. • Events and personages. • Prêt-à-Porter и Haute Couture. • 80 years competently about fashion... • «l’OFFICIEL» Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896

  3. L’OFFICIEL «l’OFFICIEL» Russia • The first foreign analogue of elite • French magazine. • Appearance in Russia - 1997. • 100 thousands magazine`s copies for • the Formation style. Showing events. • Fashion expert who knows all or • almost everything. • Lustre. Stylishness. • Glamour. Lux de lux. • «L’OFFICIEL» Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896

  4. L’OFFICIEL L’OFFICIEL «l’OFFICIEL» Ukraine • The “most Paris” magazine in Ukraine. • Selection of materials among glossy • publication since 2001 year. • All the best from Paris and Moscow. • Modern collections. History of fashion. • Ukrainian market of Haute Couture and • Prêt-à-Porter . • Reportings from fashion shows. Creative • photos. • Luxury brands and facilities. • Developments and people. Киев, 04050, ул. Мельникова, 12 а, офис 8.Тел.: (044) 568 5798, факс: (044) 568 5896 Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896

  5. L’OFFICIEL Rubrics • Guiding lines • Accents • Characters • Art • Beauty • Fashion • Constant Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896

  6. L’OFFICIEL Positioning of «l’OFFICIEL»magazine • French glamour magazine which reflects and forms trends of world fashion. • The most authoritative issue among judges of taste. • «l’OFFICIEL» magazine – knows about fashion everything or almost everything. • 25 thousand copies of magazine for the most refined audience. Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896

  7. L’OFFICIEL Peculiar characteristics of audience • 20 % of audience – guidance • More then half readers spend the same time looking through advertising as reading and looking through editorial`s materials of magazine. • 77% readers are interested in buying goods which were represented in photos session. • 80% audience coming back many times for reading magazine Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896

  8. L’OFFICIEL PRICE SYSTEM Advertising pages of «l’OFFICIEL» magazine Price is shown in EURO without tax on advertising 0,5% and tax 20%. Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896

  9. L’OFFICIEL PRICE SYSTEM Special positions of «l’OFFICIEL» magazine. Price is shown in EURO without tax on advertising 0,5% and tax 20%. Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896

  10. L’OFFICIEL Distributional map Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896

  11. L’OFFICIEL Schedule of issues Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896

  12. Audience's profile L’OFFICIEL • Statistic data is given by TNS (Survey: NRS 2007/1 – Kiev), Target Group Size ('000): 1940.8 Sample: 2586. Target group of «l’OFFICIEL»: - womenat the age 25-65 years (71,4 %), - high-educated (73 %), • high level of income (100 % from 100 % interviewed): • well-to-do (44,4 %) • high well-to-do (55,6 %) • by occupation: • guidance (20, %) • high qualificated specialists (30 %). • The audience staff – it‘s clients of expensive boutiques, houses of fashion, salons of beauty, representatives of foreign companies, active buyers of luxury things whose social status allow to take decision by themselves and influence on society`s opinion. • «l’OFFICIEL»`s audience – are readers who correlate their own style with general world`s trends. Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896

  13. L’OFFICIEL Contacts Adress: Kiev Melnikova, 12 - a, office 8tel: +38 044 568 59 53 Alexander Stryapkin e-mail: alexander@officiel-ukraine.com +38 067 441 33 25 Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896

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